Off the Pitch Podcast

Ep. 24 ??? | From Courtrooms to Soccer Pitches with Atlanta United’s SVP of Strategy: Dimitrios Efstathiou Grab a pair of headphones and join us for a chat with Dimitrios Efstathiou, Senior Vice President of Strategy at Atlanta United FC. Dimitrios, a seasoned strategist in the world of Major League Soccer, took us through his unique journey from legal courtrooms to the soccer pitches of the US and beyond, shedding light on the intersections of law and sport through his own experiences. Dimitrios recounted his transition from working as an Investigative Analyst at the Manhattan District Attorney’s Office to diving into the sports industry, revealing what it was like to switch from a strictly legal career to one deeply embedded in the dynamic world of soccer. He shared the challenges and surprises that came with moving into his role at Atlanta United FC, especially as he shifted from focusing on soccer operations to a broader strategic outlook. Ever wondered how a legal mind tackles sports strategy? Dimitrios broke it down for us, offering stories from the frontline that illustrate how legal thinking can significantly enhance sports management and operations. He highlighted some groundbreaking projects he's championed that have not only spurred Atlanta United's growth but also pioneered new ways to engage fans and succeed as a club on and off the pitch. Dimitrios also gave us a glimpse into his vision for the future, discussing the trends that excite him most and his predictions for the evolution of soccer in America over the coming years. This episode is full of personal anecdotes, professional insights, and forward-looking thoughts that make Dimitrios' story a compelling narrative of strategic mastery in the world of professional soccer. ?? Now Live on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

Ep. 24 ??? | Inside the Modern MLS Stadium with VP of Operations at S.I. Stadium: Shaun Oliver In this insightful episode, we spoke with Shaun Oliver, the current Vice President of Operations at Sports Illustrated Stadium (formerly Red Bull Arena). Shaun detailed how he began working part-time for the New England Revolution just as Major League Soccer was getting off the ground, which quickly led to him becoming the Director of Operations at the newly rebranded New York Red Bulls. We spoke with Shaun about his unique journey to where he is today, sharing funny stories from the early days of MLS, highlighting the professionalism Red Bull brought to the league, and diving into the specifics of keeping an aging stadium modern for the best fan experience. The insights we gained—from the evolution of MLS to the nitty-gritty operational changes between international and league matches—were eye-opening, to say the least. If you’re a fan of MLS or simply curious about how a premier soccer stadium operates in the United States, this is an episode you won’t want to miss. ?? Now Live on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

Ep. 23 ??? | Building TST’s $1 Million Tournament From Scratch: Matt Bilodeau Join us for a conversation with Matt Bilodeau, the Chief Strategy Officer of The Tournament (TBT/TST), renowned for orchestrating the exhilarating TST (The Soccer Tournament) and TBT (The Basketball Tournament), each featuring a $1 million prize for the winning team. Since leaving his 10+ year career at Reebok and joining The Tournament in early 2022, Matt has been instrumental in driving forward the ambitious vision for TST, drawing on his extensive background in sports marketing. He revealed the strategic thinking behind launching TST, including how they navigated the challenges of attracting the first teams to managing unexpected hurdles with composure. Matt passionately discussed the importance of gender equality in sports, highlighting The Tournament's commitment to equal prize money for the women’s competitions—a pioneering move that not only bolstered the brand but also set a new standard in the industry. With the women’s division set to double in size this summer, Matt shared his excitement and future aspirations for TST, envisioning its significant role in the expanding landscape of U.S. soccer and beyond. If you’re a fan of TST, sports business in general, or simply enjoy listening to a true behind the scenes of launching a successful sports event, this conversation with Matt is one you will not want to miss. ?? Now Live on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

“If you really want to own that fandom there are opportunities to do it right now and after.” ?? In this clip from episode #22, ‘Unpacking USL's Club Performance Strategy Playbook’, United Soccer League (USL)’s Club Performance Group SVP, Kevin Couture warns that many brands and potential partners are waiting until World Cup 2026 to get involved with soccer when in fact now is the time to get started as clubs and leagues are signing deals today that go beyond the end of next year’s tournament. ?? Watch/Listen to the full episode on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

Ep. 22 ??? | Unpacking USL's Club Performance Strategy Playbook: Kevin Couture In this insightful episode, we sit down with Kevin Couture, the Senior Vice President of the USL’s Club Performance Group, who brings a wealth of experience from his diverse career in sports marketing and management. Starting as a college soccer player at Merrimack College in Massachusetts, Kevin transitioned into a significant role with USA Hockey, where he climbed the ranks over 19 years to become the Director of Corporate Marketing. Kevin delved into his recent move to the United Soccer League (USL) at the end of 2023, explaining what drew him back to soccer and the unique opportunities he saw within the league. He outlined the scope of his role, highlighting the strategic initiatives he's implemented to enhance club performance across the league. We also explored the recent success in attracting new partners to the USL, discussing the strategies that have fueled revenue growth at both the league and club levels. Kevin's insights into ground-level tactics and strategies for smaller clubs are particularly enlightening, offering actionable advice for other sports organizations. Reflecting on his own achievements, Kevin shared a heartwarming personal moment of pride that stands out in his career, giving us a glimpse into the dedication and passion that drive his professional life. If you’re a fan of sports business, partnership marketing, or sponsorships, this masterclass from Kevin is an episode you will not want to skip. ?? Now Live on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

“We have earned the right to have that conversation because we have provided enough value.” ?? In this clip from episode #21, ‘A Masterclass In Sports Marketing From MLS’s CMO’, Radhika Duggal breaks down how a traditional marketing funnel looks within the Major League Soccer, both at a league and team level and how the marketing teams look to turn awareness into consideration, and finally into conversion, whether that be buying a jersey, MLS Season Pass on Apple TV, or tickets to games. ?? Watch/Listen to the full episode on YouTube, Spotify, or Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

Ep. 21 ??? | A Masterclass In Sports Marketing From MLS’s CMO: Radhika Duggal In this standout episode, we sit down with Radhika Duggal, the Chief Marketing Officer of Major League Soccer, who brings a wealth of experience and a unique perspective to one of the fastest-growing sports leagues in the world. Radhika shared her journey, reflecting on her upbringing, detailing how her childhood interests and early exposure to sports helped shape her path towards a career in marketing. Radhika recounted the strategic decisions that have defined her career so far, from her initial professional aspirations to her roles across various industries before stepping into the world of MLS. As CMO of MLS, Radhika detailed her initial impressions and strategic priorities upon joining the league. She discussed her approach to enhancing fan engagement through understanding consumer behavior, revealing some trends among MLS fans. The conversation naturally turned to the seismic impact of Lionel Messi's presence in the league, and Radhika unpacked both the immediate excitement and the long-term strategies involved in leveraging such a high-profile figure to elevate the league's global presence. Looking ahead, Radhika shared her predictions for the future of the sport here in the United States especially in light of the upcoming major soccer tournaments coming to the country, articulating her vision for how MLS could play a pivotal role in the global sports narrative. Radhika’s story is not just one of professional success but also of personal growth and the relentless pursuit of excellence in the competitive world of marketing. If you’re looking for a sports marketing masterclass or simply want to hear an inspirational journey, this episode is not one you’ll want to skip. ?? Now Live on YouTube, Spotify, & Apple: https://lnkd.in/gergN83E #OffThePitch ? #SoccerBusinessPodcast

Ep. 20 ??? | Lessons From a Decade of Building a Pro Soccer Club from Scratch: Nick Ragain In this compelling episode, we explored the journey of Nick Ragain, President of United Soccer League (USL) Championship side Colorado Springs Switchbacks FC. Nick opened up about his unconventional path into the world of soccer, a sport that was not a part of his life until he spearheaded the Switchbacks. He shared insights into his personal background and the unlikely story of how he transitioned from a newcomer to the game to leading a successful soccer franchise. Nick recounted the intriguing beginnings of the Switchbacks in 2013, including how the team’s name was chosen through a fan contest—revealing some of the alternative names that were considered. He described the early days of setting up the franchise, the whirlwind of activities required to transform an idea into a professional team, and the community’s role in shaping the club’s direction. Delving into the complexities of launching and running a soccer club, Nick explained his approach to gathering knowledge and guidance, from consulting with seasoned professionals to studying examples of other successful franchises. He candidly discussed the challenges he faced, from unforeseen operational hurdles to the strategic decisions that guided the development of the team’s own stadium, Weidner Field, which opened in 2021. The opening of Weidner Field marked a significant milestone for the Switchbacks, fundamentally changing the club’s dynamics both on and off the field. Nick reflected on the impact of having a dedicated space that they can call home and how it has fostered a deeper connection with fans and bolstered the team’s performance. As he looked back on his journey with the Switchbacks so far, Nick identified a specific moment of personal pride that stood out—a testament to his dedication and the collective efforts of everyone involved with the club. Tune in to hear how Nick navigated the challenges of founding and growing a soccer club, his vision for its future, and the lessons learned along the way. ?? Now Live on YouTube, Spotify, Apple, and everywhere else by searching for ‘Off the Pitch Podcast’. #OffThePitch ? #SoccerBusinessPodcast

“We didn’t want people coming in with huge egos.” ?? In this clip from episode #19, ‘Pioneering Women's Soccer Leadership with Utah Royals' President’, Michelle Hull Hyncik shares what traits she looks for in potential new hires, and reflects on the humble and hard working culture that she fostered within the Utah Royals. ?? Watch/Listen to the full episode on YouTube, Spotify, & Apple. #OffThePitch ? #SoccerBusinessPodcast

“For an expansion team, the first hire I would make is a good lawyer.” ?? In this clip from episode #19, ‘Pioneering Women's Soccer Leadership with Utah Royals' President’, Michelle Hull Hyncik reflects back to the formative year leading up to the relaunch of the Utah Royals, highlighting the importance of having a good lawyer on your staff early to navigate all of the founding partnership and contract agreements involved in starting a professional soccer club. ?? Watch/Listen to the full episode on YouTube, Spotify, & Apple. #OffThePitch ? #SoccerBusinessPodcast