Pocus

I wasted 2.5 hours yesterday playing tab roulette. If not kept in check, this actually cost me deals. I like to call this: The Toggle Tax. (Here's what I mean) As a founder, I spend too much time jumping between tabs to understand my accounts. ?LinkedIn tab. ?CRM tab. ?Email tab. ?Notes tab. ?Open. ?Close. ?Switch. ?Repeat. Sound familiar? I'm great with my head on a swivel, but this is killing my productivity. Last week, I counted: 47 tab switches for ONE account research session. That's when it hit me: - 15 minutes lost per account - 10 accounts per day - That's 2.5 hours... gone As AMP grows, I can't keep playing tab roulette. That's why I'm fired up about what Pocus just launched. It felt like I learned a new Harry Potter spell. Their new AI tool pulls everything I need into one view: - Account and person-level insights - The best people to contact - Next best actions No more toggle tax for me. Just clear insights, faster decisions, and more deals. Lord knows I need some more Stance socks.

We had the BEST time at Pipeline Conference? last week in Austin! From making new friends at the Pocus photo booth (shoutout to Keegan Otter (Software Cowboy ??) for best headshot!) to yapping over margs with old friends at Bar Peached, it was a great 48 hours in Texas. A special thanks to Distribute? and The Signal (.club) for helping us kick the conference off right with a mariachi fun run. Check out the video below - it was awesome. ??

BIG LOVE TO OUR CELEBRATE SPONSORS ?? They didn’t just show up—they showed OUT… From powering the future of Revenue AI to bringing the magic that’s about to make Celebrate *the* event of the year, we couldn’t do it without them. Don’t miss out on the excitement. Come see what we’ve been cooking up for Celebrate ‘24. Register now! ??https://lnkd.in/g6-MuSYi

Lots on deck this week at Pocus! ??? ???????????????? (?????? ????) 1?? We’re hosting a live walkthrough of our new AI Strategy tool and everyone who registers will automatically get a free 14-day trial!? AI Strategy can help you prospect, prioritize, research, and outbound faster than ever. In seconds you'll get deep research on any account, fully customized to your company, products, and sales POV. You can even get help drafting emails with the info surfaced! Register here: https://lnkd.in/gqy37B68 2?? Join us for an AMA with Meka Asonye? (First Round Capital?). This isn't your typical "trends" webinar - expect concrete insights on: - Meka’s framework for separating tools from toys when evaluating sales tech companies - The three make-or-break priorities sales teams should focus on heading into 2025 - What will change - and what won’t - in the GTM world as AI becomes more advanced Register here and ask Meka your questions: https://lnkd.in/g9QbvbVw ?????????????????? (?????? ????) Catch Pocus at Airmeet's? AI GTM Spotlight! We’ll be showing off our new AI Strategy tool, sharing case studies, and answering your questions. Plus you’ll get to see new AI from nine other companies! Grab your spot here: https://lnkd.in/g8N9Xgnb ???????????????? & ???????????? (?????? ????-????) Headed to Gong?'s Celebrate conference? We’ll see ya there! Say hello to the team and snag some fun Pocus swag. We’ve got even more events planned before the new year, so stay tuned!

On my way home from an INSANE week in Austin. Feeling so energized and excited about GTM tech in 2025 after connecting with the best SDR/BDR leaders at Pipeline Conference this week. Some of the highlights: Hanging with some of my faves from the LinkedIn feed IRL like Dave Gerhardt who hosted fun (and insightful) happy hour + CMO panel. Going for a fun run with the local GTM crew. Brendan Short Adam Robinson Rachel Charlesworth. Shout out to?Andy Mewborn?for bringing a literal mariachi band to serenade us after. Everything at the Pipeline Conference. Sam Nelson and team put on a high-quality show. We had so much fun chatting with folks at the LI headshot booth. Hosting a private dinner with some of our fave Pocus customers + new friends at Bar Peached! Getting to wear ridiculous purple fringe jackets with Miriam O'Donnell because ABB - Always Be Branding. Enjoy some chaotic photos from the week.

?? ? It’s here! Get a 14-day free trial of our new AI strategy tool! Pocus AI gives you: ?? ?AI-powered sales insights ?? ?All your internal and external data in one spot ?? ?Time back in your day to focus on what really matters.Interested? Come to our LIVE demo and Q + A on Tuesday to?learn more!?https://lnkd.in/gqy37B68 _______________________________________________________________ ? ?? ?Welcome to?new members Kara Rafferty, CAS, MBA ?????????, Nick H., and Frank Chevannes! ______________________________________________________________ ?? ? ???? ???????? ???? ?????? ????????: OpusClip This one is for all our marketers!?OpusClip?lets you turn video content into highly engaging social clips in just a few minutes. Just upload your video, run the clip maker, and you'll get a dozen or so pre-edited clips with captions that are perfect for social media. We've been loving Opus as an easy way to highlight cool moments in our AMAs. ______________________________________________________________ ? ?? ??????? ???????? ????????????????! Join us this Tuesday at 10 am PT as?Meka Asonye?, Partner at First Round Capital?, shares what’s actually working in today’s shifting sales tech landscape and what’s coming next. Come and chat about: ?? ?Meka’s framework for separating tools from toys when evaluating sales tech companies ?? ?The?make-or-break priorities sales teams should focus on in 2025 ?? ?What will change (and won’t) in the GTM world as AI becomes more advanced Submit your questions when you?register!?https://lnkd.in/g9QbvbVw ______________________________________________________________ ?? ?????????? ????'???? ?????????????? ?????????? ???? ?????? ?????????????????? - Anyone sold generative AI tools to developers/CTOs? - What do you use for demand gen tools? - Looking for a speaker for SKO. Who do you recommend?

Day 1 of Pipeline Conference in Austin is off to a great start! We're hosting a headshot booth where you can snag a new pic for LinkedIn. Swing by the booth, scan the QR code, and get in line. Bonus: We've got Pocus branded brushes to keep you looking ? fresh ? and some fun Texas-themed props. This is one place where being "all hat, no cattle" is strongly encouraged! ?? Stop on by and say hello!

In my first full quarter at LaunchDarkly, our org increased AE outbound pipeline generation by 137%. It started with “bucketing” three types of accounts: 1) High spend, high utilization customers We approach these accounts with “Here are the problems we are successfully solving for you today, here are the problems we may be able to solve for you.” High spend means we likely have a high degree of trust. That trust earns us the chance to solve bigger problems. 2) Low spend, high upside customers We treat these accounts as “warm” prospects. We reference the current usage as a conversation opener with net new departments, while using similar PG strategies that we would with non-customer accounts. 3) No spend, high propensity accounts This is, by far, the most challenging bucket to break into. It’s also one of our highest priorities. To get it right, we focused on rep development through persona training. Then, we improved execution through improved messaging and multi-channel approach. All while working to surface the right accounts to focus on through territory management. Our approach would have failed if we: - Surfaced the wrong accounts? - Made it difficult for reps to focus We avoided these mistakes by making Pocus our pipeline generation “command hub.” Our reps use Pocus to immediately see: - Which accounts to work - Which contacts to prioritize - Which PG play they should run And our use of this platform has been a significant contributor to our 137% improvement in pipeline generation. I know I’ve got some pipeline generation experts in my audience - what “buckets” are you using to organize your PG? Similar to our three or completely different? p.s. Pocus also helps you turn hours of account research into seconds. They are giving my followers a chance to try it here (takes 15 seconds to get access): https://lnkd.in/gXfqpvX2

I've been part of the Pocus community basically since I joined Navattic. I've always loved Pocus (the company + community) because they genuinely help their members and customers do better at their jobs - not just sell to them. Nothing made this clearer than their new AI Strategy launch. Instead of just slapping on AI or building AI that bombards prospects - AI Strategy helps with tailored, thoughtful research for target accounts. (I got to try it out early access and I couldn't believe how accurate it was) If you're feeling stuck with your messaging or research try it out - they just released a 14-day free trial. p.s. thanks for the fun founding member swag bag ?? Sandy Mangat and Meredith McManus ?? ??

If you missed our announcement yesterday, listen up! We just launched our newest tool, Pocus AI Strategy, and you can get a ????-?????? ???????? ??????????! Pocus AI Strategy is our brand new purpose-built tool for sales reps that helps you prioritize, prospect, and take action faster and more effectively. No more showing up cold to sales calls or sending generic outbound. Now it’s easier than ever to approach every deal like a top performer. Want to see how it works? Check out this overview, then sign up to start your free trial. https://lnkd.in/g7SikKve