PO3 Agency

This summer, there’s a new reason to get Naked. And you can keep your clothes on. Last week, Naked Juice launched their new campaign “When Thungry, Get Naked” in its first project with the FIG agency. The campaign plays heavily to three things Gen Z and Millennial cuspers alike love: new lingo, dark humor, and functional food trends. The campaign uses dark humor in 30-second vignettes to highlight the very real human experience of feeling two things at once: feeling both relieved and suspicious when your “sleeping” guinea pig is back in its cage looking brand new; feeling both sad and happy when your rich aunt dies and leaves you a wad of cash; feeling both thirsty and hungry, or “thungry,” in your afternoon slump and not knowing what reach for. Naked Juice may not be able to help you with all your mixed emotions, but there is one thing they’re sure of: Naked is the go-to option to satisfy your “thunger."?Its form as a drink and its nutritional function as a food lends to its ability to satiate both thirst and hunger simultaneously. Why is this important? With functional foods trending largely among younger demographics, Naked Juice is letting you know it's a functional food and is now not only an obvious choice, but a lifestyle choice. Naked Juice and FIG perfectly crafted the “Thungry” campaign without reinventing their product. Instead, they simply reinvented the reason as to why you want to buy the product in the first place, extending their reach to a younger consumer base in a (new) language they can understand. We’ll be waiting for “thungry” to be officially entered into the dictionary, but until then: Will you get Naked when you’re thungry?

You know the feeling. That Target Feeling. This past Sunday, Target launched its new marketing campaign “That Target Feeling”. The launch video consists of various shoppers singing a parodied version of the early 2000s hit “Everywhere” by Michelle Branch while they dance, shop around, and simply hang out at Target. On its face the campaign may feel random, but the components that make up the whole are intentional and honor Target’s loyal fanbase. Each vignette featured throughout the campaign is inspired by real life experiences Target customers have posted to social media. And, according to Ad Week, as the most followed big-box retailer on TikTok with over 50 active daily fan accounts, there’s quite a bit of source material to pull from. Pairing the personalized customer stories with the Michelle Branch parody only heightens the sense of nostalgia, that fuzzy warm feeling you get when thinking about the good times. Studies have shown the brain responds with a sense of joy and comfort when listening to music from our formative adolescent years. With the millennial generation becoming the main consumer base, a light-hearted bop from the early 2000s is the perfect choice to revitalize the main Target demographic. Now shoppers are reminded of "That Target Feeling", even if the products are newer and the shopping experience has shifted slightly. The same sense of nostalgia can be found in Target’s most recent “Target Lady” ad with comedian Kristen Wiig. These back to back campaigns feel like a blast from the past for the Target fan and the average Target consumer alike. We’re reminded Target isn’t just a place to shop, it’s a place where memories are made and it might even feel like home. What memory or song gives you That Target Feeling?

WNBA star A’ja Wilson is dropping her own shoe. Of course she has a signature shoe. And her announcement was nothing short of genius. A’ja Wilson is a 2x WNBA champion, 2x WNBA MVP, WNBA Finals MVP, Olympic gold medalist, philanthropist and advocate, and one of TIME 100’s most influential people of 2024, to name just a few of her accolades and achievements. So why doesn’t she have a shoe yet? A’ja and Nike want you to know that not only does A’ja have a shoe, it’s also a no-brainer. In a report from Boardroom, A’ja and Nike begin laying the foundation for the A’ja Wilson A’ONEs back in 2022, right after A’ja had secured her first WNBA championship with the Las Vegas Aces. But while the magic was being created behind the curtain, sneaker heads and basketball fans alike still continued to ask “When?” and “Why hasn’t this happened yet?” The reveal came in the form of an iconic social media post: A’ja arriving in the tunnel at the arena where she cemented her legendary collegiate career, wearing a sweatshirt that read “Of Course I Have A Shoe Dot Com”. The announcement of the A’ja Wilson A’ONE is a brilliant lesson in marketing by creating a scroll-stopping moment in the face of public?conversation. Public opinion quickly pivoted from a disconcerted “Where is A’ja’s shoe?” to a frenzied “When is A’ja’s shoe?!” and even a “Where can I get that sweatshirt?!” The reveal served the dual purpose of correcting comparison commentary between A’ja Wilson and WNBA rookie Caitlin Clark’s recent shoe deal announcement while simultaneously generating heightened excitement for a long-awaited sneaker staple in our future from a WNBA great. Incredible work by the marketing and PR teams involved in the campaign! There is no doubt A’ja Wilson is a WNBA legacy. The reveal celebrates a formidable athlete with a storied career in an individual and legendary fashion, and of course we should have expected nothing less. The A’ONEs drop in 2025. Will you be grabbing a pair? Of Course We Will Dot Com.

Airbnb is rebranding and has a new collaborative partner: Pop Culture. The Icons feature is a concept born out of the platform’s sensationalized listing of the Barbie Dreamhouse last summer, which garnered massive press coverage and drove over 200 million social media impressions. Airbnb’s Icons feature demonstrates the company’s brand awareness, as the feature takes into account the shift in post-pandemic consumer tastes. Now more than ever, brands and services are competing for consumer leisure time, rather than consumer spending capabilities alone. Tapping into the experience economy enables brands to expand their reach beyond their immediate consumer base into previously unattainable or hard-to-reach demographics. In Airbnb’s case, you may not have a present need to rent a bungalow for a quick getaway, but the intrigue of having the opportunity to stay in the balloon house from Disney Pixar’s?Up?or wake up in the Musée d’Orsay clock tower at a reasonable price point is hard to turn down. What’s in it for Airbnb? Airbnb continues to drive up social media impressions, traffic on their website and app, and gain positive press, and is also able to establish brand trust with a newer, younger, experience-oriented consumer base. Airbnb Icons is currently live with 11 experiences, including overnight stays in the house from Disney’s?Up, the Ferrari Museum, and Prince’s Purple Rain House, as well as celebrity experiences like a living room session with Doja Cat and gaming with Khaby Lame. What moment from pop culture would you like to see transformed into an Icons experience?

Congratulations Terance Mann Complete Player Foundation and Terance for being named NBA Cares Community Assist Award ?? We are so proud of the heart, dedication, and passion you put into your community and the next generation of students!!