Product Marketing Hive

?New episode of This is Product Marketing? Episode 61: Jonathan Pipek ?? - Pricing and Packaging Strategy for Early-stage Startups In this episode, Jonathan Pipek ?? , founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek’s article: Pricing and Packaging Strategy for Early-stage Startups. *Link in the comment* #productmarketing #pmm #pricingstrategy #packaging #b2bmarketers

startup pricing & packaging is fundamentally broken, but my 9-step pricing and packaging framework solves that with more VCs pressuring startups to be more profitable, startups have over-indexed on squeezing every cent out of their customers that's led to the creation of *so many* packages that choosing the right option makes prospects feel like they're staring at the Cheesecake Factory menu and the pricing is so complex, you practically need a PHD and a TI-88 calculator to understand it ?? and the reason why this happens is that most pricing and packaging strategies focus on large, Fortune 500 companies, who have enough data to write a 15-book encyclopedia series in 40 languages which means that, unfortunately, those techniques don't work for startups, because: ??? they need to make decisions quickly ? they don't have access to thousands and thousands of rows of data ?? even if they do have data, it sure as heck isn't clean #?? they don't have access to survey hundreds of buyers so they cant run fancy analyses that require tons of data ????, ???????? ???? ?????? ????? well, the best type of pricing and packaging for startups is one that combines quantitative and qualitative data to make decisions quickly, test, iterate, and move forward that's why I developed this 9-step process to startup pricing & packaging - it's actionable, easy to implement, iterative, and relevant to startups' reality ??-???????? ?????????????????? ?????? ?????????????? ?????????????? & ??????????????????: 1?? Identify your key objectives 2?? Establish your pricing committee 3?? Define you startup's business goals 4?? Run the numbers 5?? Talk to your customers 6?? Identify your product's value metric 7?? See what competitors are up to 8?? Create packaging & pricing options 9?? Test your theory thanks so much to Louise Liu for having me on the Product Marketing Hive podcast! had a blast talking through real life examples on the podcast & sharing my 9-step framework in the article! ?? check out the links to the pod + article in the comments ?? p.s. what's the worst and best packaging & pricing you've ever encountered?

?New episode of This is Product Marketing? Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, joins Louise Liu and shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article "Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos" *Link in the comment* #productmarketing #pmm #gotomarket #productreleases #b2bmarketers

?New episode of This is Product Marketing? Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Aleksandra's article, Go-to-Market Strategy for Open Source Products. *Link in the comment* #productmarketing #pmm #b2bmarketer #opensourceGTM

??????Thanks for all your support and contribution this year! Wishing you joy and special moments this festive season. Can't wait for another amazing year together. Happy Holidays and Best Wishes for the New Year! ???? #productmarketing #pmm #happyholidays #b2bmarketers

?New episode of This is Product Marketing? Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Listen to the full interview or read the highlights from the conversation *Link in the comment* #productmarketing #pmm #b2bmarketers #SaaS #productmarketingteam

??November 2024 PMM Hive Digest: Product Portfolio Strategies?? In this issue of our monthly newsletter, we will focus on?product portfolio strategies. We will share resources and tips from industry experts to elevate your product marketing efforts. Take advantage of our articles and templates to unlock the full potential of product marketing! *Link in the comment* #productmarketing #productmanagement #pmm #pm #productportfolio #productstrategy

?New episode of This is Product Marketing? Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview or read the highlights from the conversation *Link in the comment* #productmarketing #pmm #productporfolio #gotomarket #b2bmarketers

Want to excel in product marketing?? ?????????? ???????? ?? ???????????? ??????????????. I recently sat down with Sahil Sethi, author of ?????????????? ?????????????????? ?????????? ???? and VP of Global Product Marketing at Freshworks, to answer one key question "????????'?? ?????? ???????? ?????????????????? ?????????????? ???? ?? ?????????? ?????????????? ?????????????????". His answers: Growth mindset. A growth mindset empowers you to embrace feedback, overcome challenges, and keep pushing your skills forward. Here're some strategies to consider from Sahil's book ?????????????? ?????????????????? ?????????? ???? for developing it: ? ?????????????? ????????????????????: View challenges as opportunities to stretch your abilities and learn. ? ?????????? ???????? ????????????????: Welcome feedback from colleagues, customers, and mentors. Reflect on it genuinely and use it as a guide for improvement. ? ?????????????????? ????????????, ?????? ???????? ??????????????: Recognize the effort that goes into achieving results. Celebrate small wins and learning along the way, not just the end success. ? ?????????????????? ??????????????????: Regularly allocate time for learning and exploration outside of your comfort zone. ? ???????????????? ????????????????????: Identify lessons learned and how they can inform your future strategies. ? ???????????? ?? ???????????????? ??????????????????????: Encourage your team and coworkers to adopt a growth mindset. Create a safe space for sharing ideas, experimenting, and learning from both successes and failures. What're your thoughts? Let me know! [Link in the comment] Product Marketing Hive #productmarketing #pmm #productmarketingskills #B2Bmarketers #SaaS

?New episode of This is Product Marketing? This is Product Marketing Episode 56: Sahil Sethi - Product Marketing Level Up In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full interview or read the highlights from the conversation *Link in the comment* #productmarketing #productmarketingskills #b2bmarketers #SaaS #pmm