PlusMedia, LLC

For 25 years, PlusMedia, LLC has been a leader in all things direct marketing. I’ve been here for a lot of those years and to me, the thing that has consistently separated our value proposition and the vision of Sherry Scapperotti, our founder, has been insert media. As a performance channel, insert media has and continues to fly under the radar. Why?? It doesn’t sound all that sexy.? Placing a static piece into a static package or publication doesn’t fit that well in today’s digitally driven media world. Rather than think about how it sounds, we talk to our clients about what it produces – results.? We have been evolving our insert expertise, and with our experience we are able to use targeting and offers that produce KPIs on par, if not better than, digital performance channels. More and more, PlusMedia clients have a demand for packages in which they want to place their offers.? We are uniquely qualified to manage the placement of those inserts as well as find the right partners to carry the supply. The value proposition for the partners is easy – increased revenue and state-of-the-art logistical support. To reinforce the role that insert media should play in the integration of managing the consumer journey, we are thrilled to announce the rebranding of our media monetization service to “Generate, powered by PlusMedia.” This transformation places insert media at the forefront of solutions to deliver performance metrics for our clients. It also brings our clients access to a team of experts with a proven track record of delivering top-tier monetization services. Generate will be the premiere product insert carriers, offering a turn-key solution that requires minimal incremental operating expense.? I am proud to be leading the effort at Generate and I look forward to speaking with many of you. - Sandra Roscoe #PlusMedia #Generate #InsertMedia #RevenueGrowth #CustomerEngagement Please check out our announcement here: https://lnkd.in/ezAyerpa

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#eTail25 is here! Join us at booth # 213. For more information, visit https://lnkd.in/eUeneBKN

Want to meet us at the #eTail25 East conference next week? Sign up at?https://lnkd.in/eUeneBKN

Pre-register with us at https://lnkd.in/eUeneBKN for a chance to win up to $500 in HelloFresh meals at eTail East! #eTail25

Join us at the eTail East Conference in Boston! Visit us at booth # 213 for a chance to win up to $500 in HelloFresh meals!

With the 2024 election season underway, many advertisers are wrestling with how to allocate their advertising budget. Marketers are sensitive to consumer sentiment and want to be strategic in their planning and execution of campaigns. PlusMedia has created some guidelines for navigating the 2024 political season. Click the link below to learn more! https://lnkd.in/ec4Zi8iK

Discover how AI-driven predictive modeling can refine targeting, maximize ROI, and personalize campaigns effectively. ? Click the link below to learn more! https://lnkd.in/ezvwbwbp

Measuring influencer marketing spend is crucial for optimizing ROI and ensuring your budget is effectively allocated. By tracking key metrics like engagement rates and conversion, you can make data-driven decisions that amplify your brand's outcome in the channel. #DigitalMarketing #InfluencerMarketing #ROI

Now is the time to shift to first-party persistent user identifiers to enhance digital media performance and drive more meaningful interactions with customers through the integration with customer relationship (CRM) data. Click the link below to learn more! https://lnkd.in/eW8EEEPj