PlowShare Group

Attending the Wounded Warrior Project’s Courage Awards Gala was an incredibly moving experience for our team at PlowShare. As we honor the heroes of 9/11, we remain deeply committed to supporting WWP’s mission through impactful PSAs and media placements, including our activation in Times Square today. Together, we continue to raise awareness and pay tribute to the courage and sacrifice of those who served and those we’ve lost. We're proud to play a part in continuing to push for the support our veterans deserve. #WoundedWarriorProject #NeverForget #911Remembrance #PlowShareCares

Exciting advancements in AI are reshaping customer service, with Amazon's AI chatbot Q leading the charge. As nonprofits strive to enhance engagement and efficiency, leveraging AI-driven solutions offers unparalleled opportunities.?For nonprofits, embracing AI innovations like Q presents a cost-effective solution to personalize interactions and maximize impact. However, maintaining a balance between efficiency and human empathy remains crucial. By responsibly integrating AI technologies and prioritizing customer-centric approaches, nonprofits can elevate engagement, foster loyalty, and achieve their mission-driven goals. How is your organization leveraging AI to enhance engagement and drive impact? #AIinNonprofits #CustomerServiceInnovation #TechForGood #MissionDriven #EngagementSolutions #NonProfit #SocialGood

For more than a decade, the Centers for Disease Control and Prevention's ???????? ???????? ???????????? ??????????????? campaign has showcased the power of public health messaging. Real stories from those affected by smoking have driven over 16.4 million quit attempts, saving countless lives. PlowShare proudly supports this life-saving work by crafting strategies that inspire positive change. As Dr. Tom Frieden notes, "The more times smokers see one of the ???????? ads, the?more likely they will make a quit attempt?and the more likely they will?avoid relapse. This?dose-response relationship?demonstrates how important investment in these educational campaigns are, and demonstrates that continued investment in the ???????? campaign helps smokers quit for good." Let’s continue to build on its success, ensuring more people have the information and motivation they need to quit for good: https://lnkd.in/ed-k2xRz

In the realm of nonprofits, where ambition often exceeds available resources, the integration of data-driven development strategies stands as a beacon of hope for achieving impactful goals. The importance of leveraging accurate and actionable data cannot be overstated. Firstly, reflecting on the past performance is essential. By scrutinizing historical data, nonprofits can unveil trends within donor segments, pinpointing areas of strength and weakness. Understanding where the bulk of fundraising efforts yield results and where they fall short is pivotal in shaping future strategies. Secondly, establishing clear ambitions is paramount. Utilizing predictive models and statistical simulations, nonprofits can identify which donor segments offer the greatest potential for return on investment. Setting measurable goals provides a roadmap for progress tracking and informed decision-making, ensuring resources are allocated effectively to maximize impact. Lastly, taking proactive steps to execute the plan is crucial. Regular reassessment of development strategies allows for timely adjustments in response to evolving organizational goals or external economic shifts. While implementing data-driven strategies may pose challenges, such as limited resources and technical expertise, investing in real-time data collection systems can streamline processes and enhance decision-making capabilities. How is your organization leveraging data to elevate your goals?? #NonprofitStrategy #DataDrivenDecisions #FundraisingEfforts #ImpactfulGoals #ResourceAllocation #NonProfit #SocialGood

A recent survey from LG Ad Solutions shows a growing desire among consumers to shop directly from their TVs, indicating a significant shift in viewing habits. With 53% of CTV users expressing interest in a quick option to purchase products featured in TV ads and 63% wishing to access store/brand inventory directly from their screens, it's clear that consumers envision a more interactive and seamless TV experience. With 81% of CTV users influenced by TV ads in their purchasing decisions and 63% discovering new brands and products through TV ads, advertisers face the challenge of delivering personalized and relevant content to drive engagement. The study also reveals the effectiveness of QR codes in TV ad creatives, with 7 in 10 viewers expressing interest and nearly 40% indicating a likelihood to make a purchase after scanning a QR code. However, to maximize effectiveness, QR codes must be personalized and integrated seamlessly into the viewing experience. How do you envision integrating a donor-centric shoppable experiences into your CTV/TV advertising strategy? #ConnectedTV #TVAdvertising #ShoppableExperiences #ConsumerBehavior #MarketingTrends #CTV #Nonprofit #SocialGood #NonprofitMarketing

Today, we're excited to share some insights on mastering the trifecta of PlowShare's core tenets of digital marketing: Paid, Owned, and Earned Media!?In today's digital landscape, it's crucial for organizations to embrace a comprehensive marketing approach. By understanding the components—paid media for boosting visibility, owned media for establishing online presence, and earned media for leveraging reputation—your organization can craft a balanced strategy that resonates with your audience and achieves your objectives. But here's the question: Does your organization effectively blend these media types to maximize your advertising impact? #DigitalMarketingStrategy #PaidOwnedEarned #AdvertisingImpact #MarketingInsights #MarketingStrategy #Nonprofit #SocialGood #NonprofitMarketing

This Labor Day, let's shine a spotlight on the incredible people who form the backbone of the nonprofit community - the volunteers! Their unwavering dedication and tireless work propel countless important missions forward and bring positive change to millions of lives. Whether they're organizing events, offering their expertise, or simply lending a helping hand, volunteers are true champions of compassion and action. How are you celebrating the amazing volunteers in your life this weekend? Share your stories and join us in giving them the recognition they deserve! ?? #LaborDay #VolunteerAppreciation #HeroesAmongUs #Nonprofit

Marketers are adapting to the rise of ad-free group chats and closed digital communities, particularly popular among Gen Zers. With social media becoming more media-centric, users are seeking more private and intimate spaces for conversation and engagement, challenging marketers to find new ways to connect with their audience. This shift has given rise to the "cozy web," where advertisers cannot buy their way into attention, necessitating a deeper commitment to community engagement and organic interaction. Some brands have already embraced this trend by establishing presences in platforms like Discord, while others are exploring influencer-style approaches to engage with closed communities. How has your organization adapted to these shifts in online communication and community engagement? #DigitalMarketing #GenZTrends #CommunityEngagement #OnlineCommunities #InfluencerMarketing #NonProfit #SocialGood #NonprofitMarketing

In the journey towards more inclusive marketing, this article outlines a transformative four-step approach to understanding and engaging today's diverse consumer landscape. Starting with a deep unlearning of biases and embracing a human-centric research methodology, marketers are urged to evolve their strategies to respect and reflect the multifaceted identities of their audience. By adopting dynamic and adaptable strategies that prioritize inclusivity, organizations can forge stronger, more meaningful connections that not only elevate consumer engagement but also drive significant mission growth. How does your organization integrate these inclusive marketing practices to better reflect and serve your diverse audience? #InclusiveMarketing #DiversityandInclusion #ConsumerEngagement #MarketingStrategy #MissionGrowth #NonProfit #SocialGood #NonprofitMarketing

Superplastic, backed by Amazon, is revolutionizing the collectibles market by transforming its designer toys into “synthetic celebrities” with vast digital personas. Since its inception in 2017, the company has seen substantial growth, merging the physical and virtual through high-profile collaborations with luxury brands and artists, and expanding into new realms like gaming and entertainment under the guidance of new executives. With recent ventures including a $20 million investment from Amazon’s Alexa Fund and exciting plans for character-driven content across various platforms, Superplastic is setting a new standard in how brands engage with modern audiences. Would you ever consider working with a "synthetic celebrity" to help promote your organization and mission?? #Superplastic #DesignerToys #SyntheticCelebrities #DigitalPersona #BrandEngagement #NonprofitMarketing