stay trendy, friends
In 24 hours, our scrappy little B2B brand hit 600k+ views, 68k likes, 244 comments, 2,911 saves, and 18.4k shares on TikTok. And the cherry on top? Proof that our feature is actually useful AF. Here’s a TL;DW of what happened: Yesterday, we had no clue what to post. (Holiday brain got us in a bit of a creative slump.) So, we turned to our own tool to see what was trending. We spotted the Defying Gravity trend picking up steam, even saw a few social folks mentioning it on LinkedIn. That gave us the idea to jump and put our own spin on it. Because we were timely, relevant, and relatable, the TikTok algorithm showed us some love. This is exactly why having tools that actually help you do your job matters. To be real, social media managers aren’t superheroes. We’re not always running at 100% creativity, and staying on top of trends can feel like the most exhausting race. By the time you catch one, it’s already fading. That’s where having a solid solid plan—something quick and easy to use like using Plot's trending feature—makes all the difference. Maybe it was luck. Maybe it was timing. But having a tool in your stack that helps you find and act on trends fast? That was no accident. Our team built that with full intentionality. (Also shout out to our interns, Karissa and Joyce, for acting fast!!)