Plotline

Last Friday at Leadership Lounge B2C Edition, we sat down with product and growth decision-makers across fintech, gaming, e-commerce, and health for an evening of high-signal discussions. From how AI is speeding up prototyping to the challenges of scaling consumer apps - operators brought real problems, real experiences, and real questions to the table. It’s always energizing to be in a room where people aren’t just talking about what worked but also sharing what didn’t. ?? A huge thank you to everyone who joined us for an evening of open conversations, sharp insights, and a community that’s solving real problems - Aditi Apurv Jayant Kaushik Krishna Lohith Paryushan Pragya Rana Sandilya Ravindra Varun And to Abhay Jani and the team at The Product Folks for making this happen together. Until the next one ??

At Plotline’s first-ever Insights Exchange this past weekend, we focused on what’s actually working inside fast-growing consumer apps—from activation loops to gamification strategies. One of the most debated questions in the room: ?? How do you drive adoption for 60-minute delivery inside e-commerce apps? Instead of broad theories, we challenged assumptions, and built testable solutions—turning it into a working session, not just a discussion. Operators shared their own experiments, problem statements, and ideas, bringing real-world challenges to the table. Rishikesh from CoinDCX walked us through how his team is testing adoption, gamification, and referral strategies—what’s moving the needle and what’s getting scrapped. Want to be in the room next time? Drop a comment??? #appgrowth #userengagement #userexperience #plotline

?? An exclusive evening for B2C Product & Growth Leaders Bengaluru, we’re bringing something special for you! The Product Folks x Plotline present Leadership Lounge B2C Edition—an invite-only gathering for senior product and growth leaders to connect, share insights, and engage in meaningful conversations over an exclusive roundtable dinner. What’s in store? ? Curated Roundtables? ?? Elite Networking? ?? Strategic Insights . ?? Fine Dining & Conversations Event Details :? ?? 7th March 2025 ? 6:00 PM - 9:00 PM ?? Bengaluru (Exact location upon invite confirmation) ?? Invite-only | Limited spots available If you’re a Senior B2C Product or Growth Leader, this is your chance to be part of an impact-driven evening with industry pioneers. ?? Request an invite now—spots are extremely limited! https://lu.ma/ihqo9166 The Product Folks × Plotline

If you’re constantly testing in-app engagement strategies, and figuring out how to improve retention… You should be in a room with others doing the same. At Plotline Insights Exchange, we’re hosting a hands-on workshop with growth and product operators from CoinDCX, Jar, Niyo, and more. ?? No panels. No pre-recorded talks. Just peers. -> Work through live experiments - this isn’t just a discussion, it’s hands-on. -> Try things out yourself and leave with actionable takeaways. ?? Date: Saturday, February 22 ?? Bangalore, Plotline Office ??? We are keeping it cozy - save your seat ?? #consumerapps #appgrowth #userexperience #userengagement

In our first Experiment Engine episode, Shrenik Surana (Ex-PPM at Swiggy) shared how their team revamped onboarding with one goal: communicate that Swiggy is now a hyperlocal convience app. Here’s what stood out: ?? Communicating “why” for permissions built trust and reduced drop-offs. ?? Moving signup earlier solved more problems than it created. ?? Micro-experiments (like WhatsApp OTPs) delivered big wins. ?? Watch the full episode and share with your team to start your next experiment: https://lnkd.in/gcJCnk_W #appgrowth #useronboarding #userexperience #b2capps

Experimentation is supposed to be fast and adaptable, but the process itself is bogged down with bottlenecks. Teams spend weeks just preparing for a test—building, releasing, and waiting for results. By then, the market has already shifted—or worse, your users have moved on. That’s why we built Feature Flags on Plotline. We wanted teams to test, learn, and adapt while their apps are live. No waiting endlessly on insights. No more missed opportunities. ? Experiment with Your Own UI Elements: Test different versions of your core UI to drive product activation faster—without disrupting your app’s native experience. ? Real-time, Context-Aware Targeting: Deliver relevant, personalized experiences by targeting users based on real-time, in-session behaviours and attributes. ? Intelligent Traffic Allocation: Let Plotline automatically direct traffic toward top-performing variants, enabling you to scale successful experiments effortlessly. With Plotline, every team-not just developers- can set up experiments, run tests, and make decisions in the moment. Build in minutes, test directly in production, and adapt in real-time. #featureflags #experimentation #appgrowth

The Perky Pitches contest at our Product & Progress: Year-End Soirée brought out some creative ideas from Bengaluru’s top product minds. We’re happy to announce the winners: ?? Sugam Gandhi ?? Debjeet Roy Their pitches earned them some shiny new AirPods! Thanks to everyone who joined us for an evening of fun, creativity, and inspiration. Until the next one :) #appgrowth #b2cinnovation #productinbengaluru #Plotline

Last weekend in #Bengaluru, we came together to celebrate growth and progress at our Product And Progress Year-End Soiree! Led by our teams at Plotline and Mixpanel, the evening was all about: ?? Closing the year with a bang and gearing up for an even more exciting 2025 ?? Unveiling fresh insights and learnings from the world of product and growth. We had the pleasure of hosting 80+ leaders, including?Sarbjyot Bains,?Mukesh Chandra,?Krishna Mohan,?Sarthak Jain, Sugam Gandhi,?Puja Anand,?Sreeram Narayan,?Garvita Baldua,?Mukund Rajasekhar,?Shivam Tiwari,?Rushi Eswar The conversations sparked new ideas, partnerships, and a shared passion for driving impact in the world of B2C apps. Here’s to more nights like this—filled with inspiration, connection, and big ideas. ?? ? #appgrowth #b2cinnovation #plotline #productinbengaluru

? The countdown to the Product & Progress: Year-End Soirée is on! With just 2 days left and 5 passes remaining, join Bengaluru's top product and growth leaders for an evening of unwinding and meaningful conversations. Share your journey's highs, lows, and pivotal moments over drinks. ?? Exclusively curated for product and growth leaders from fast-growing consumer companies in Bengaluru. Are you in? --- RSVP for a spot: https://lu.ma/b8wr62qh

The festive season is here, and so are the smiles, sparkles, and sweets at Plotline! ?