Playwire

Think ad monetization and gaming don't mix? Tell that to Vortex Games, who just turned Q4 into their personal revenue powerhouse. Here's what happens when you get strategic about gaming monetization: ??Ad revenue exceeding 50% of total revenue during peak campaigns ?? Players actually requesting MORE ad experiences (yes, really) ?? 7+ years of sustainable growth The secret? Making ads work FOR your players, not against them. Want to see how your gaming platform could level up its revenue game? Click the link in our comments. #GamingMonetization #AdTech #GameDev #Minecraft

Did you hear the news? ?? Site skins are driving dramatically higher CPMs for publishers in our network compared to traditional display units—and they're not just for direct deals anymore. While most publishers struggle to access premium brand dollars, our Flex Skin units are now available programmatically through Magnite, bringing those impressive CPMs to more publishers than ever. Want to see your revenue climb without cluttering your page with a bunch of banner ads? Let's talk about how our certified Flex Skin implementation can transform your site's monetization strategy. See more about our partnership with the link in the comments. #AdTech #PublisherRevenue #FlexSkins #ProgrammaticAds

Want to boost your ad revenue? Learn how RTB, OpenRTB, and Prebid are transforming programmatic advertising. From increasing CPMs to optimizing ad auctions, this FAQ has everything publishers need to stay ahead! ?? What is Real-Time Bidding (RTB) and how does it work? ?? The difference between client-side & server-side header bidding ?? How Prebid helps publishers maximize demand & revenue ?? Key updates in OpenRTB 2.6 and why it matters ?? Best practices to optimize your auctions and reduce latency #AdTech #ProgrammaticAdvertising #RTB #Prebid ?? Read now: https://bit.ly/42TQR3c

It's time to give a warm welcome to the talented individual who joined the Playwire team in March! Welcome, Michelle Gill! We're thrilled to have you on board and can't wait to see the incredible things you'll accomplish. Welcome to Team Playwire!

Your advertising strategy should be like an onion ?(yes, we're making a Shrek reference - deal with it): layered, robust, and full of depth. Here's the TL;DR on building a precision-first contextual strategy that actually scales: Layer 1: Direct Publisher Partnerships ?? Premium inventory with highest contextual alignment ?? Custom content opportunities ?? First-party data access → Translation: Your highest CPMs, but the performance metrics make your CFO happy Layer 2-4: [Redacted because we're not giving away the whole playbook here] Want the full blueprint for building a contextual strategy that doesn't suck? Our no-BS guide breaks down: ? Exact CPM expectations per layer ? Technical implementation considerations ? Real performance metrics ? Strategic scaling approaches Skip the fluff, get the facts: https://lnkd.in/eyDNcAxs #AdTech #ProgrammaticAds #ContextualAdvertising

Confused about header bidding vs. Prebid? You're not alone. Time to demystify these frequently mixed-up concepts: ?? Header Bidding = The strategy Simultaneous auctions to multiple demand partners Creates competitive bidding environment Maximizes your ad revenue potential ?? Prebid = The engine that makes it run Open-source implementation framework 250+ demand partner adapters Built-in currency conversion Asynchronous bidding capability Still managing your header bidding stack manually? Let's talk about how we can help you unlock that revenue you're leaving on the table. Learn more by following the link in our comments. #AdTech #HeaderBidding #PublisherRevenue #Monetization #ProgrammaticAds

Still managing your ads.txt file without thinking about SPO? That's like trying to optimize your revenue with one hand tied behind your back. Here's what you're probably missing: ?? Your ads.txt configuration directly impacts which demand paths can access your inventory (and how efficiently they do it) ?? Each entry affects your bid duplication and overall auction efficiency ?? Direct-to-DSP connections are changing the game entirely The result? You could be leaving serious money on the table with sub-optimal supply paths. Want to turn your ads.txt file into a revenue-driving machine? Check out our complete guide to ads.txt management and SPO. Link in the comments. #AdTech #HeaderBidding #ProgrammaticAds #PublisherRevenue

Pop quiz: How do you maintain premium ad revenue while launching a subscription model? SparkNotes LLC found the answer by partnering with us to: - Optimize both ad-supported and ad-free experiences - Implement high-impact units driving 87% higher RPMs - Navigate complex student privacy requirements Study their success story: link in the comments. #AdTech #PublisherMonetization #EdTech

As DSPs push for lower inventory costs, how can publishers protect their value and maintain revenue? In this pre-recorded episode of Playwire LIVE, Playwire’s Yield Operations experts, Scott Schroeder and Myles Engler, sit down with Ashley Font Wheeler, SVP of DV+ Platform at Magnite to tackle this critical issue. They’ll discuss: ? What publishers should do when DSPs try to access inventory below their price points ? The impact of eCPM degradation & demand consolidation ? The latest on cookie deprecation & identity solutions ? …and much more! ??Watch full episode now: https://lnkd.in/eMBKfBTc #AdTech #Programmatic #DigitalAdvertising #Playwire #Monetization

?? Ever wonder why some SSPs seem to ignore your ad requests? Let's talk about QPS (Queries Per Second) - the nightclub bouncer of programmatic advertising. THE REALITY CHECK ?? Publishers everywhere are maxing out their ad requests thinking "more is better." You're actually making SSPs less likely to work with you. Here's why: 1. Each SSP tracks your QPS individually (like your credit score, but for ad tech) 2. Send too many low-value requests? They'll cap you faster than you can say "programmatic" The real kicker? Higher bid rates = higher QPS limits THE TECHNICAL DEEP DIVE ?? Think of QPS like a multi-layered cake of complexity (but less delicious): SSP Level: SSPs monitor requests based on your seat, and can throttle requests if they are seeing too many low value requests DSP Level: DSPs set QPS limits for each SSP And here's where it gets really interesting - DSPs can throttle traffic from SSPs who exceed their limits. It's like a game of digital dominoes where your revenue is the last piece to fall. THE SMART PUBLISHER'S PLAYBOOK ?? Here's what you should be doing: ? Monitor bid rates by SSP ? Implement SSP-specific floor prices ? Customize request strategies per partner ? Use adaptive timeout settings ? Track performance by content category READY TO STOP LEAVING MONEY ON THE TABLE? ?? Let's talk about how Playwire's RAMP platform can handle all this complexity while you focus on what you do best - creating great content. #AdTech #Programmatic #PublisherRevenue #AdOps #HeaderBidding