Playtech

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The iGaming industry is transforming as local jurisdictions increasingly regulate their own markets. Charmaine Hogan, our Head of Regulatory Affairs, spoke with iGamingBusiness to discuss how this presents significant opportunities in Europe and beyond. “Igaming companies can work with regulators to develop responsible gaming initiatives by leveraging data and technology to enhance player protection. This involves showcasing how advanced analytics can identify and mitigate risks for individual players rather than relying solely on blanket measures. Early and transparent engagement with regulators, combined with ongoing research and collaboration, ensures that initiatives are both effective and adaptable. By focusing on tailored interventions that protect all types of players, companies can balance consumer protection with commercial success, fostering a safer and more sustainable gaming environment.” She added that strong partnerships with gaming providers and operators play a crucial role in expanding into new European markets by bringing local expertise and cultural insights that complement the experience of international providers. “At Playtech, these partnerships have proven effective. Additionally, such collaborations enable cost-sharing in key areas like marketing, technology infrastructure, and compliance, thereby reducing individual company risk and facilitating smoother market entry and operations.” Read her insightful interview here: https://lnkd.in/g9Xt59cY #SGWeek24 #ESGW24 European Gaming and Betting Association (EGBA) Safer Gambling Week #PlaytechProtect #Regulation #PlayerProtection #ResponsibleGambling

Read our latest blog on we transitioned from online to retail with our innovative Cash Collect? suite. Our collaboration with the ECM team ensured that the content is specifically optimised for the handheld bingo experience, allowing players to enjoy great games like Leprechaun’s Luck? and Sahara Riches? across multiple platforms, in a retail or digital setting. Read more about the journey here: https://lnkd.in/gvpWyc58 #Innovation #Retailgames #Casino #CashCollect #Bingo #PlaytechBlog

During Safer Gambling Week, we are pleased to announce that Delaware North has chosen Playtech as the new platform provider for the Betly mobile sportsbook and casino. With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which offers state-of-the-art responsible gaming technology. BetBuddy provides enhanced insights into potential at-risk player behaviours and supports operators with the tools needed for early intervention and personalised messaging for those exhibiting at-risk behaviours. We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North. “Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said. Read the full release here: https://lnkd.in/eCB7UnYW Safer Gambling Week #SGWeek24 European Gaming and Betting Association (EGBA) #ESGW24

As Safer Gambling Week kicks off, we are proud to support the incredible efforts of the many dedicated individuals and organisations working tirelessly to reduce gambling-related harm and protect players. Early player protection and intervention using AI and advanced tools are pivotal in this mission. By analysing vast amounts of data, AI can identify patterns and behaviours that may indicate potential gambling problems. This allows for real-time monitoring and timely interventions, such as personalised messages offering support and resources or temporary account restrictions to prevent further harm. AI-driven tools also provide valuable insights for operators, helping them understand and mitigate risks more effectively. Machine learning algorithms continuously enhance the accuracy and effectiveness of these tools, ensuring that player protection measures remain current and effective. We are committed to supporting these innovative approaches and the dedicated efforts of all those working to safeguard players. Together, we can create a safer gambling environment for everyone. #SaferGamblingWeek #SGW24 #ESGW24 #PlayerProtection #AI #ResponsibleGambling #PlaytechProtect Playtech Protect Playtech Managed Services European Gaming and Betting Association (EGBA) Safer Gambling Week

Today, Playtech and the University of Nevada-Las Vegas (UNLV) announced a multiyear collaboration focused on leveraging technology to create a more sustainable gambling environment. Kasra Ghaharian, PhD, Director of Research, UNLV International Gaming Institute commented: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours amongst players all around the world. Playtech’s dedication to reducing gambling related harm, aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.” Brett Abarbanel, PhD, Executive Director, UNLV International Gaming Institute, Associate Professor, UNLV William F. Harrah College of Hospitality further commented: “It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.” Jonathan Doubilet, VP of US Business Operations at Playtech said: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute (IGI). Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection. Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviours, is a priority for us.” Read the full press release here: https://lnkd.in/epPKxdhB #UNLV #Playtech #Partnership #PlayerProtection #research #sustainability

We are committed to fostering and promoting a safe and responsible gaming environment. This month, we continue to highlight the importance of responsible gaming practices to ensure a positive experience for all. Let’s continue to work together to make gaming safe and enjoyable for everyone. Set limits and stay in control. Learn more at: HaveAGamePlan.org #ResponsibleGamingMonth #PlayerProtection #PlaytechResponsibility #AGA #RGEM2024 #PlaytechProtect

Participating in the European Association for the Study of Gambling (EASG) in Rome, Francesco Rodano, Playtech's Chief Policy Officer, recently participated in a panel to discuss the use of artificial intelligence in responsible gaming. Francesco emphasised that the industry has been using AI tools like BetBuddy for over 14 years to detect problem gambling behaviours early and highlighted the shift from traditional methods to more personalised, AI-driven approaches, particularly in markets like Italy. ? "AI can process vast amounts of data to extract valuable insights about player behaviour. If trained correctly, it can identify players potentially at risk of developing gambling problems at an early stage. This allows for timely, personalised interventions that can positively influence player behaviour," Francesco explained. "However, the most effective ways to intervene are still being explored, with different approaches across jurisdictions. There's still much to learn and study." ? Francesco also touched on future possibilities: "AI opens up exciting avenues for more advanced interactions, including chatbots, real-time interventions, and sentiment analysis. The goal is prevention through early detection and personalised support. At Playtech, we're committed to advancing these crucial initiatives." ? The session was moderated by Philippe P. Vlaemminck and Beata Guzik. You can find out more information about the event here: https://lnkd.in/eErckajE (Image credit: PressGiochi) Playtech Protect

The growth of legal gaming in the U.S. has brought an increased focus on resources, and programs dedicated to bringing responsible and problem gambling to the forefront. The American Gaming Association's work in promoting gaming literacy and work with partners to advance our understanding of responsible gambling shows why it is important to continue sharing knowledge within our industry. ? If you or someone you know is struggling with a gambling problem, help is available. Learn more here: HaveAGamePlan.org Helplines like 1-800-GAMBLER are essential for providing support and counselling to those who need help. #ResponsibleGamingMonth #PlayerProtection #PlaytechResponsibility #AGA #RGEM2024 Playtech Protect

Shimon Akad will be part of an esteemed panel of industry leaders at the upcoming SBC Summit in Lisbon. Joining him will be Gustaf Hagman, CEO of LeoVegas Group; Neal Menashe, CEO of Super Group (SGHC); Tom Bowry, Chief Strategy Officer at Flutter Entertainment and Nils Andén, CEO of Kindred Group plc. Paris Smith, Founder of Life Winning, will moderate the Europe Leader Panel. Participants will share their valuable experiences and discuss how leading operators in the European gaming market reorganise and collaborate with regulators to meet compliance demands across multiple markets simultaneously. Find more information about the event here: https://lnkd.in/ezxae7cC #sbcevents #SBCSummit #Playtech #leaderspanel