Playmaker

The Bayou Barbie crossover you've been waiting for! SEPHORA was proud to be the Presenting Sponsor of the Unapologetically Angel Podcast live taping from Miami last week feat. Lady London. We supported the event with VIP gifting, audience giveaways of Angel’s favorite Sephora products, Sephora Sounds branded DJ booth and the crowd favorite - a gorgeous Sephora glam station. We loved celebrating our favorite Rose and now Unrivaled Basketball champion! ?? Thanks to the team at Playmaker, Jeanine Ogbonnaya, and our SEPHORA and Digitas North America teams for bringing this to life!

Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent. Playmaker was acquired by Better Collective, a global digital sports media group, in 2024. Click the link below to read the full story on how Brandon Harris transformed his platform.

Playmaker transformed athlete-hosted podcasts into a $25 million media powerhouse by combining engaging video content and authentic talent. Playmaker was acquired by Better Collective, a global digital sports media group, in 2024. https://lnkd.in/emnR5b_d

That’s our founder Brandon Harris!! ???? https://lnkd.in/emnR5b_d

I learn a lot about industry trends by tracking the types of pitches I get. One that stands out lately is the rise of player-centric sports media companies, including one of my personal favorites, Playmaker. A few weeks ago, I wrote about The Roommates Show with Jalen Brunson, Josh Hart and Matt Hillman —just one of many athlete-driven projects in Playmaker’s catalog. For my latest Entrepreneur Media feature, I spoke with Playmaker founder Brandon Harris about his content strategy and how the company generated $25 million in earned media. Check it out below! #Sportsbusiness #Entrepreneur https://lnkd.in/e8nu6mwE

We brought the HEAT to Miami this past Saturday evening for Unapologetically Angel ~Live in the Sky~ presented by SEPHORA!! The vibes were vibing -- drinks, cake, skyline views, and a live podcast featuring Lady London. Stay tuned for this epic episode dropping tomorrow. ?? Thanks to our friends at SEPHORA, StockX, and The Hershey Company for making this happen. CC: Simone S. Nyrie Iskandarian Paul Pirotta Alison Safir Kyle Cohen Matt Schwimmer Kristine Bill Abigail Tanen Chris Baskin Drew Rauso Ahmed El-Shami Michael Murphy Brandon Harris Mia Castiglione Gabriela Morales Drew Pratt Jeanine Ogbonnaya Gina Paradiso

ICYMI: We launched a new episode of Unapologetically Angel this past week with WNBA star DiJonai Carrington. Angel and DiJonai get real talking about what they deserve from the WNBA! "If ya'll don't give us what we want, we sitting out" ?? ?? Link in comments for full episode.

Last week we published our first ever Unapologetically Angel vlog style episode and the fans have been loving it! Be sure to check it out and let us know if we should do more vlog style content ?? Link to episode in comments.

Interested in hearing the Knicks inside scoop directly from the source? Be sure to tune into the latest episode of Roommates Show with Jalen Brunson, Josh Hart, and Matt Hillman - link to YT episode in comments!

This week's Big Pod with Shaq episode is ICONIC with the legendary comedian, Damon Wayans (link in comments). Check it out and let us know your thoughts!