Thank you ClaroSports Team! Play Anywhere was proud to partner with Claro Sports during the Paris 2024 Olympics to bring an interactive second screen experience to their viewers. This first-of-its-kind companion product for the Olympic Games was used by fans in Mexico and across 18 Latin American countries. The mobile live-companion experience included trivia, event results, schedules, medal counts, and e-commerce.?Claro sports created awareness through on-broadcast QR-Codes and by on-screen talent during Olympic content. Play Anywhere worked closely with the IOC to establish guidelines enabling rightsholders to launch enhanced interactive experiences while preserving the quality of the Paris 2024 broadcasts.
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Play Anywhere first launched the live companion on LaLiga's El Classico in April 2024. The second screen drives fan engagement and enhances the viewing experience with a low barrier to entry interactive solution and drives new revenue opportunities for rightsholders. After pioneering interactive rights deals with LaLiga and Dentsu, Play Anywhere is successfully expanding this concept to premier leagues and sporting events around the world, which was well demonstrated at the Paris 2024 Olympic Games.
Looking forward to continue working together to rollout enhanced interactive experiences for Claro Sports viewers across their traditional and digital distribution channels.