Planwell

Here’s what to expect from The Well Newsletter #46 this week: - How to make your registration experience seamless, memorable and fun - 5 field marketing venue recs for Washington DC - Why offering a VIP ticket elevates your event - A list of marketing conferences to attend in 2025 - A unique spring swag idea To subscribe and join dozens of event pros who are already on the list, click here: https://lnkd.in/gNu-dvWj

Partner marketers, we know co-hosted events are a great way to expand reach, build credibility, save budget, and strengthen relationships—but let’s be real, the logistics can get messy fast. Here’s how to keep things smooth from start to finish: ?? Align on goals & build a timeline – Before diving into details, get clear on why you’re hosting the event, who should attend, and what success looks like. Then, work backward to set key deadlines. ?? Decide on budget responsibilities early – Who’s covering what? Lock in the financial split upfront so there are no surprises down the road. ?? Dial in the details – What’s the format? Is this a content-driven event or purely networking? Will it be a sit-down meal or light bites? Is there co-branded swag? Hash these out early. ?? Align on promotion & registration – Who’s building the landing page? Who owns registrations? What channels will each team use to drive sign-ups? Make sure both teams are pulling their weight. ?? Balance internal attendees – Decide how many employees from each company should attend so guests aren’t outnumbered by staff. The goal is meaningful networking, not an internal meetup. Every partner event is different, but a little upfront planning makes a huge difference. If you're tackling a co-hosted event soon, we've got your back!

The Well Newsletter #45

Event marketing isn’t just about venues, swag, and speakers—it’s about strategy, experience, and engagement. Some things are in, some things are out… here’s our breakdown for 2025: ? IN: - Strategic event experiences – It’s not just about throwing an event; it’s about creating moments that drive real impact. - Personalized touchpoints – Custom swag, curated gifting, and white-glove service win every time. - Creative networking formats – Think braindates, hosted buyer meetings, and unique seating setups. - Multi-touch engagement – Pre-event hype, onsite experiences, and thoughtful post-event follow-ups keep the momentum going. - Tech that enhances, not complicates – Smart badges, lead capture tools, and interactive activations. - Attendee comfort zones – Wellness lounges, quiet zones, and flexible schedules make events more inclusive ? - Quality over quantity – 50 engaged attendees > 500 who don’t care - Post-event ROI tracking – If you’re not measuring impact, you’re just throwing a party. ? OUT: - One-size-fits-all events – No more cookie-cutter experiences. Customization is key. - Swag no one keeps – If they won’t use it, don’t buy it. - Awkward forced networking – Ditch the icebreakers that feel like high school orientation. - Booths with zero interaction – If your trade show booth doesn’t invite engagement, it’s just an expensive sign. - Death by PowerPoint – Keep sessions interactive and dynamic. - Ignoring accessibility – Events should be welcoming for everyone. - No follow-up strategy – The event isn’t over when it ends. The real work starts after the last guest leaves. Additions are welcome!

Here’s what to expect from The Well Newsletter #45 this week: - Creative event follow up for your next trade show? - 5 field marketing venue recs for Miami - A simple trade show activation that actually works: passport to prizes - A list of marketing conferences to attend in 2025 - A link to check out Planwell’s virtual events To subscribe and join dozens of event pros who are already on the list, click here: https://lnkd.in/gNu-dvWj

Pulling off a first-time conference is a lot, but the difference between a decent one and an exceptional one? It’s not just big-name speakers, flashy swag, or fancy branding (though those all help). Here’s what truly makes a first-time conference stand out: 1?? Not-boring content – Attendees don’t just want to sit through keynotes; they want actual networking time with peers. Build in structured discussions, roundtables, and interactive sessions that help people connect. 2?? Experiential touchpoints – Make people feel your brand. Whether it’s a custom swag experience or a creative lounge space, these details turn your conference into something memorable. 3?? Internal enablement – Your team needs to be set up for success. A solid event brief, a pre-event strategy meeting, and a “Know Before You Go” guide will keep everyone aligned and ready to execute seamlessly. First-time conferences don’t have to feel overwhelming—when you focus on the right things, they just work!

The Well Newsletter #44

Celebrating our customer of the month! ?? This month, we’re celebrating Jesse Jay, Senior Event Marketing Manager at Seismic—and trust us, she deserves the spotlight! Jesse is the mastermind behind Seismic Activity, an internal event that brings together 1,000+ global attendees for hands-on workshops, team-building, and some seriously thoughtful details. It’s not just an event—it’s an experience, and we’re so excited to support her team again this March! ?? Jesse, thanks for trusting us to help bring your vision to life. The event industry is better because of pros like you!

Here’s what to expect from The Well Newsletter #44 this week: - How event marketers can use ChatGPT to work smarter? - 5 field marketing venue recs for Los Angeles - How to create a networking lounge people actually want to be in - A list of marketing conferences to attend in 2025 - A unique spring swag idea for your next event To subscribe and join dozens of event pros who are already on the list, click here: https://lnkd.in/gNu-dvWj

Today’s pipeline is tomorrow’s revenue. ?? To secure that revenue, here’s a simple event strategy you should consider experimenting with *now* to drive deals for the second half of the fiscal year: ? Host two field marketing events either this summer or fall. ? Do one in a city that’s a hub for customers. Focus on delighting them, and you’ll strengthen relationships (and subsequently secure retention and expansion). Do another in a city that’s a hub for prospects. You’ll stand out from your competitors and tip the scale in your company’s favor when it comes time to sign on the dotted line. These events could be intimate dinners, cooking classes, sporting events, or even city excursions, like a riverboat ride or segway tour.