PLAN Experiential

Every year, the Game Developers Conference brings together the brightest minds in gaming—programmers, designers, artists, and industry leaders—to push the boundaries of what’s possible in interactive entertainment. With #GDC2025 coming up next week we wanted to take a look back. Zooming in on last year’s event and Invisible North, who led the stunning creative design for Arbitrum. What was involved? ?? Pressure-testing games fresh out of beta to ensure smooth online and multiplayer functionality. ?? Validating real-time responsiveness and scoring systems at individual kiosks and across gaming platforms. ?? Tradeshow booth installations & live show management to keep every detail running flawlessly. For gamers, lag, and glitches ruin the experience. For event production, technical missteps do the same. The job? Ensure a seamless, immersive experience that works as flawlessly as the games being showcased, blockchain releases and lag-free gaming, just like it felt in R&D ?? From concept to execution, we love helping make every moment game-changing. #GDC2024 #GameDevelopersConference #TechDirection #EventProduction

Imagine transforming a?blank wall into a moving cityscape, a?stage into a futuristic dreamscape, or a?building into a dynamic storytelling canvas.?That’s the power of projection mapping. And yes- We do that! Projection Mapping: ??Engages audiences with breathtaking visuals ??Enhances storytelling with dynamic, interactive displays ??Transforms any surface into a living, breathing experience From?live events and brand activations to concerts, product launches, and experiential marketing, our team uses?cutting-edge projection technology?to elevate productions beyond the ordinary. ?? What are some of your favorite experiences that have used projection mapping? Let's share below! ?? #ProjectionMapping #EventProduction #ExperientialMarketing

Relationships Drive Everything We Do at PLAN????? We know that?great events, activations, and productions don’t just deliver results—they build relationships. We’ve been in business since?2013, but our team has been in?production far longer—and if there’s one thing we’ve learned, it’s this:?Return on Relationships (ROR) is the real game-changer.??? ? We remember the details—because we have?minds like elephants.??? ? We take pride in?long-term partnerships?that grow stronger with time. ? We don’t just execute events—we?create experiences that foster real, lasting connections. Beyond traditional ROI, we prioritize?meaningful engagement—with?attendees, partners, and stakeholders—because when relationships thrive,?brands do too. Here’s to the power of?trust, longevity, and unforgettable experiences. How do you prioritize ROR? ?? #ReturnOnRelationships #EventMarketing #BrandExperiences

When people think of?live events, they picture the?big moments: The dazzling stage, the perfect sound, the seamless transitions. But what they?don’t?always think about? ???The invisible work that makes it all happen. At?PLAN Experiential, we handle?tech direction?with?precision, strategy, and a level of detail most never see—but?everyone?experiences. Here’s what we obsess over so our clients don’t have to: ???Sound Design for Every Space: It’s not just about making the audio loud, it’s about making it?crisp, clear, and consistent, whether you’re in the front row or the back of the venue. ???Perfecting Every Live Cue: The difference between a?seamless show?and an awkward pause? Flawless?cue execution, whether it’s the speaker’s entrance, a video roll, or an audience engagement moment. ???Power & Backup Systems: No one wants to think about?what happens if something fails, but we do. From?redundant power sources to fail-safe solutions, we plan for the unexpected so the show always goes on. The best?technical direction?is the kind you?never notice. Because when it’s done right, the event flows perfectly, leaving the audience immersed in the experience. ?? What’s an event moment that stuck with you because of?flawless?execution? Drop it below! #TechDirection #EventProduction #FlawlessExecution #LiveEvents

PLAN Experiential: Where Creativity Meets Innovation in the Heart of the Bay Area???? Our home base??Berkeley, CA.?And while the scenery here is?peaceful and inspiring— the energy??Absolutely unmatched.??? Being just a stone’s throw from?Silicon Valley and some of the world’s most innovative companies?fuels our creativity every day. The Bay Area is where?big ideas are born, risks are taken, and industries are redefined, and that same spirit drives everything we do at?PLAN. We thrive at the intersection of?strategy, creativity, and execution, helping brands bring their most ambitious?live experiences, brand activations, and event productions?to life. ?? Whether it’s the influence of cutting-edge tech, the passion of fearless founders, or the?never-ending inspiration in our backyard, we couldn’t imagine being anywhere else. Where are our fellow Bay Area businesses at? How does where you're based out of influence and inspire you? #sf #bayarea #innovation

As we navigate through 2025, the events landscape is undergoing significant transformations. At PLAN, we're committed to staying ahead of these changes to deliver unparalleled experiences for our clients. Here are three of the top event trends we are already seeing shape our strategies this year. What else are you noticing about how events are evolving this year? #experientialevents #production #2025trends

You know you need to act quickly when a big project for a big client suddenly grows in scape and scope. We've been there. And we nailed it. It's why we take pride in being dependable and capable partners on every project. We’ve built a?deep bench?of experienced tech professionals, ready to step in whenever the project needs evolve. Our team isn’t just about delivering in the moment – we’re about ensuring that as client/partner needs change, we’re there with the right expertise to support them. Here’s why dependability matters: ? Adaptability: As scope and scale grow, the ability to pivot and match evolving needs is crucial. We’ve got the resources and experience to ensure no gap goes unfilled. ? Seamless Execution: Every piece of technology, audio, video, etc must come together flawlessly, from planning to execution. Our team ensures that all the moving parts stay connected and function as intended. ? No Surprises: With PLAN, you can trust that your tech direction will be executed with precision and on-time, every time. When there's a high-stakes operation with multiple moving parts, you need a partner who can anticipate challenges and deliver with confidence. That's exactly who we are. #TechDirection #Dependability #EventProduction

???When it all came together perfectly —?Looking back at an epic project with Blizzard Entertainment??? Partnering with Blizzard for the second release of?Overwatch, was one of the most ambitious projects we've had the honor of working on. As Technical Director, our President Rafael Cubela collaborated with a team of fellow TDs to execute a?first-of-its-kind installation: a massive, two-story tall, three-ton toy box of?Three of Overwatch's?flagship characters. This installation was a key part of the simultaneous global reveal, with coordinated builds happening in South Korea, France, and the USA. Here's how we made it happen: ???Seamless Coordination?– Working hand-in-hand with teams across continents, we oversaw scenic fabrication and design, graphics layout, and logistical challenges of transporting these colossal pieces. ???Global Collaboration?– Rafael and the team worked in lockstep with international counterparts to ensure the installations in all locations were executed with precision. ???Hollywood Blvd Transformation?– On the USA leg, we shut down Hollywood Blvd overnight, with massive floodlights and crane installations setting the stage for an unforgettable unveiling. ???Record-Breaking Impact?– The reveal brought?44.1 million social mentions?and?2 billion media impressions, making waves in the gaming world and delighting millions of fans globally. This project was a testament to the power of innovation, collaboration, and execution. It also firmly cemented?Overwatch's?place in video game history. This amazing experience reminds us of why we love what we do—taking bold ideas and turning them into unforgettable moments. #LiveEventProduction #Gaming #TechDirection https://lnkd.in/em8vAqXP

?? ?? ?? Choosing the Right Tech Direction Partner - Don't Make These Common Mistakes!? When it comes to selecting a tech direction partner, there are some big missteps that can put your event at risk. At PLAN Experiential, we understand the challenges that come with creating memorable live experiences, and we're here to make sure your tech side is in expert hands. ???Avoid Cost-First Decisions? ???Choose Experience Over Generalization? ???Ignoring the Importance of Seamless Integration? ???Not Considering the Future of the Project? ???Neglecting the Power of Partnerships If you're considering Tech Direction for an upcoming event, reach out to us! We can guide you to make the right decisions, and our team knows how take your experience to the next level. #TechDirection #LiveEventProduction #commonmistakes

???A product launch is more than just an event—it’s the moment that sets the tone for everything that follows.?It’s about making an impact, capturing attention, and winning over customers from day one. But a truly successful launch doesn’t just happen—it takes strategy, creativity, and flawless execution. At?PLAN, we know what it takes to deliver a launch that goes beyond expectations. We offer full?event production, technical direction, and creative support?designed to elevate your product and create an unforgettable experience. What goes into a successful product launch? ??Strategic Planning?– From audience targeting to venue selection, every detail is mapped out to ensure maximum impact. ??Creative Concepting?– Your launch should reflect your brand’s identity. We help craft immersive experiences that make your product the star. ??Technical Execution?– Flawless AV, lighting, and staging are key to delivering a seamless experience. Our team ensures that every detail is on point. ??Experiential Marketing & Brand Activations?– The best launches aren’t just events; they’re?experiences?that engage your audience and leave a lasting impression. ??Post-Launch Strategy?– We help carry the momentum forward with content capture, follow-ups, and continued engagement. We’ve helped brands create powerful first impressions—whether it’s through intimate VIP previews, large-scale product activations, or multi-city launch campaigns. If you’re getting ready to introduce something new to the world, let’s make sure it?lands?the right way. ?? Let’s talk about how we can make your next launch one to remember! #ProductLaunch #ExperientialMarketing #BrandActivation #EventProduction