Pixly - Influencer Marketing

We’ve seen the conversations: Is influencer marketing still delivering ROI? Are brands still investing? The answer is a resounding YES. According to Sprout Social, the global influencer marketing platform industry is expected to reach $33 billion in 2025, up from $24 billion in 2024—a nearly 38% YoY increase. That’s exponential growth. At Pixly, we see this firsthand. Brands are not just investing in influencer marketing—they’re evolving how they do it, prioritizing performance-driven strategies, always-on partnerships, and measurable impact. Influencer marketing isn’t going anywhere—it's leveling up. 🔥 #InfluencerMarketing #MarketingTrends #PerformanceMarketing #Pixly

Pixly is excited to welcome Kayla Fortin as our new Senior Vice President of Consumer Brand and Influencer Practice! Kayla will lead the expansion of our Consumer & Brand Services division, driving innovation through experiential influencer marketing, retail-focused campaigns, and always-on programs—all while emphasizing enhanced brand safety measures. Her vision aligns perfectly with our mission to deliver bold, results-driven influencer campaigns. Exciting times ahead as we continue to grow and redefine the future of influencer marketing! https://lnkd.in/efvS8KF3

✨ 2025 Influencer Marketing Predictions Are Here! ✨ The world of influencer marketing is poised for game-changing shifts in 2025! Pixly's latest blog highlights the trends set to redefine how brands connect with their audiences. 🚀 🌟 What’s on the horizon? - AI-powered analytics driving smarter strategies - A renewed focus on authentic storytelling - Sustainable partnerships fostering meaningful brand connections These emerging trends will transform how brands build lasting relationships in the digital space. ✅ Which platforms will take the lead? ✅ How can data-driven approaches keep the human touch? ✅ Why are always-on strategies the future? 📘 Dive into the complete blog post for more details. 💬 Your turn: What trend excites you most? How do you see the influencer marketing world evolving? Let’s dive into the future together in the comments! #InfluencerMarketing #PixlyPredictions #FutureTrends

Sourcing influencers requires delicate consideration and thoughtful planning. Let's explore some ways to choose the best influencers for your brand! Read our latest blog post by Ladell Owens: https://lnkd.in/gEYPhuef

Exciting news from our agency network! The inaugural USC Annenberg School for Communication and Journalism X Acceleration Community of Companies (ACC) Gen Z report is LIVE! This in-depth study represents the culmination of a months-long collaborative research program between industry experts at ACC and public relations graduate students at USC Annenberg. Key findings include: ➡️ 78% of Gen Z belong to one or more communities specifically related to their interests, hobbies or extracurriculars ➡️ 74% of Gen Z want brands to understand and cater to their many interests and identities in a way that isn't just somewhat personalized but makes them feel special ➡️ 54% believe social media is more about finding and engaging with communities and/or content tailored to their specific interests versus connecting with friends or sharing their lives online For more insights and to explore the full report, head to the link below! https://lnkd.in/duYh4QEB

Podcasting is a thriving medium with millions of dedicated listeners, making it an exciting way for brands to grow their reach and impact. However, choosing podcasts that match a brand's values and connect with the right audience can be tricky. It requires special experience, skills, and tools to engage effectively with hosts to get successful results. Read more in our latest blog post by Nicholas Andrews: https://lnkd.in/gUMtUjxK

Dive into the tactics that are shaping influencer sourcing today. Learn how to leverage influencer discovery tools on platforms like YouTube and Twitch for precise creator matching and audience targeting. Read more in our latest blog post by Garrett Olson: https://lnkd.in/g_vZyGRF

Choosing the right creators can make all the difference in your influencer marketing campaigns. Focusing on creators who consistently produce engaging content and have a strong, active following across various platforms are some of the important factors to consider when using influencer marketing to boost your brand. Read more in our latest blog post by Mitch Pitter: https://lnkd.in/gAf-6z2d

Are you aiming to launch an influencer marketing program on Instagram? We've put together a guide to help. It covers everything from initial strategy and finding the right influencers, to kicking off your campaign and measuring its success. Read more in our latest blog post: https://lnkd.in/gEFzqG64

Influencer marketing has the flexibility to match any campaign strategy, whether you're aiming for a high-impact approach or something more intimate and budget-conscious. The right influencers for your campaign are out there, and often, employing a combination of different influencer tiers can maximize the strengths of each. Read more in our latest blog post: https://lnkd.in/g6Uaxfdf