Pixalate

??? Q4 '24 SPO SSP rankings are in... ?? Google AdExchange leads web #SPO in APAC (China, Japan, Singapore & India), LATAM (Mexico & Brazil), and #EMEA (UK, Germany & Spain) ? ??? In mobile apps, Verve tops APAC (Japan, Singapore & India) & UK (EMEA), while Digital Turbine Turbine leads in #China (APAC) & Mexico (LATAM) ??LATAM sees some CTV competition, with Magnite leading on Samsung Smart TV in #Mexico Explore Pixalate's Q4 2024 North America Supply Path Optimization Rankings for Programmatic Ad Sellers for insights highlighting key #programmatic ad trends ?? Netherlands - https://pixal.at/41LTrpG Singapore -?https://pixal.at/4hwZQuA Germany -?https://pixal.at/4iPmVd1 Canada -?https://pixal.at/4kJsonz Ukraine - https://pixal.at/3RbuNty Mexico -?https://pixal.at/3R6ErxH France -?https://pixal.at/4irsApU Japan -?https://pixal.at/43LFk6m China -?https://pixal.at/4iNiI9R Brazil -?https://pixal.at/3FrUUdo Spain -?https://pixal.at/4kNaAYM Israel - https://pixal.at/425zb3y India -?https://pixal.at/43Jt8mB USA -?https://pixal.at/4isQ12d UK -?https://pixal.at/4kNMA7J ? Jalal Nasir, Patrick McClure, Alex Braelow

?? GDPR Alert: Pixalate publishes a list of 14,905 likely non-compliant Apple App Store and Google Play Store #apps ?? Research shows that these apps boast 32M+ downloads across Europe and likely violate #GDPR by operating without privacy policies. Explore Pixalate's Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for #SSPs and App Stores Report for an in-depth look at the privacy risks: https://pixal.at/43Bh9HK ? Jalal Nasir, Yusra K., Alba Del Villar Olano, PhD, Ezequiel Donovan

?? February's top #CTV Bundle IDs are here... The 'Samsung TV Plus' Bundle ID leads on Samsung Smart TV, 'Hulu' takes the No. 1 spot on Roku, 'Plex, Inc.' leads on Apple TV, and 'Fubo' leads on Amazon Fire TV. ?? Pixalate analyzed 1.4B+ impressions across 6k+ CTV #apps with open programmatic advertising to compile this research. Download and explore the complete list of the top February 2025 CTV #BundleIDs: Samsung Smart TV - https://pixal.at/4iuxh27 Amazon Fire TV - https://pixal.at/4i35cyU Apple TV - https://pixal.at/4klx82y Roku - https://pixal.at/3XpA2JF ? Jalal Nasir, Patrick McClure

? U.S.: 'ESPN' ranked No. 1 on Apple App Store and Google Play Store ?? ?? UK: ' Sky Sports Online' takes the top spot on the Apple App Store in the UK, and #soccer app 'Futbin FC 25' is No. 1 on the Google Play Store ? Pixalate compiled these rankings using the '#Sports' IAB app category based on the app's #programmatic ad traffic quality. Explore more -> USA - https://pixal.at/3DtZ2su UK - https://pixal.at/4bsjqqP ? Jalal Nasir, Patrick McClure, Alex Braelow

?????????????? #1 mobile UK #gaming app in the Apple App Store is Zynga's 'Words with Friends', while 'Blockudoku?' by Easybrain tops the Google Play Store ?? ???? In the U.S., two Easybrain #apps claim the top spots: 'Sudoku' is #1 on the Apple App Store, and 'Pixel Art' leads the way on the Google Play Store ?? ? Discover more top-rated mobile games, based on #programmatic ad traffic quality, in Pixalate's February Top ‘Gaming’ & ‘Sports’ Apps for Programmatic Ads ?? UK: https://pixal.at/3F0SIcq US: https://pixal.at/43F2kEj ? Jalal Nasir, Patrick McClure, Alex Braelow

?? Programmatic #ad trust and quality transcend borders, as The Guardian, The Independent, and BBC set the pace across key global markets. These standout performers are top-ranked in Pixalate's February Web Publisher Trust Index (PTI). Explore all of Pixalate's PTI insights to see which websites (and CTV & mobile, too) are raising the bar in the #programmatic advertising ecosystem ?? ???? Netherlands - https://pixal.at/4ilRQO2 ???? Germany -?https://pixal.at/3QH13EO ???? Canada -?https://pixal.at/4ilS0VE ???? Japan - https://pixal.at/3QLfZlo ???? Spain - https://pixal.at/3QGnY3d ???? Brazil - https://pixal.at/3DekOR6 ???? US -?https://pixal.at/3XlS7Z5 ?????????????? UK -?https://pixal.at/4kqWb4w ? Jalal Nasir, Patrick McClure, Alex Braelow

?? We are pleased to collaborate with the Brand Safety Institute on its industry-first new #MFA Transparency Utility for Publishers. Publishers can review how Pixalate (and other MFA detection vendors) scored their websites and apps against Made-for-Advertising (MFA) criteria, addressing a critical transparency gap in digital #advertising. Learn more in the release: https://pixal.at/4ieHfo6

??? February #programmatic advertising opportunities...and risks emerge ?? Pixalate's research recap features the Publisher Trust Indexes ??, top 100 mobile app #BundleIDs ??, seller misrepresentation report (*39%* of #mobile app traffic went to unauthorized 'direct' sellers), and American Football ad #IVT findings ??. And, there's even more to explore here ?? https://pixal.at/4bof43O ? #Pixalate contributors: Jalal Nasir, Patrick McClure, Alex Braelow, Amit Shetty, Ezequiel, Melwin James Poovakottu, Tabitha Walker, Nina T.

?? $1.2B in #CTV ad spend routed through unauthorized ‘direct’ sellers, according to Pixalate's latest research. Unauthorized selling impacts ad revenue and jeopardizes brand #safety. Explore the complimentary research findings in Pixalate's Q4 2024 Programmatic Ad Seller #Misrepresentation Reports for... ? CTV - https://pixal.at/4k3kJ3l ? Web - https://pixal.at/3X0PyeU ? Mobile - https://pixal.at/4jSoush ? Jalal Nasir, Patrick McClure, Amit Shetty

?? Top Grossing #Mobile Apps: EMEA Edition ???? ???? ???? ?????????????? ???? ???? ???? ??? 'SimCity Buildit' no. 1 in the Apple App Store, generating an est. $357K in open programmatic revenue in the UK ?? 'Radio France' leads in the Google Play store, raking in est. $152K in open programmatic revenue in France ?? The Apple App Store in Spain sees 'Tinder' taking the top spot with $213K in est. open programmatic revenue Find out which mobile apps are leading in other key #EMEA markets via Pixalate's January 2025 Top Grossing Apps report: https://pixal.at/42S1dk3 ? Jalal Nasir, Alex Braelow, Ezequiel Donovan, Patrick McClure