Pixalate

?? Last week, Pixalate hosted a Customer Workshop in #Beijing. Navigating the #programmatic ad supply chain, transparency challenges, and practical strategies to prevent ad #fraud were key themes of the day. Thanks to all who shared their insights and experiences. We look forward to continuing these #engagements with our partners in the future. Continue the?#conversation:?https://pixal.at/3XLlqnl ?? Team Pixalate: Jalal Nasir Alvin Ling CK Teh Alicia DU Yee Yin (YY) T. Edwin Tan

?? Music streaming giants top charts, #CTV Bundle IDs exposed, and child-directed app safety prioritized in Pixalate's weekly newsletter. Head to the link for the latest in open #programmatic research ?? https://pixal.at/3AWBuLE

Here are the October '24 top Bundle IDs via Pixalate's latest #CTV research: Roku ?? Hulu Bundle ID (com.hulu.plus.roku) Apple TV+ ?? Peacock TV Bundle ID (1508186374) Amazon Fire TV ?? Pluto TV Bundle ID (b00kdsgipk) #Samsung Smart TV ?? SAMSUNG TV PLUS (g15147002586) The rankings highlight the most popular #BundleIDs based on volume of #programmatic ad impressions in October 2024. See the top 100 most popular Bundle IDs in the reports: #Roku: https://pixal.at/3CHjW6T #Apple TV https://pixal.at/40XNJSR #Samsung Smart TV https://pixal.at/3Ol4aRJ #Amazon Fire TV:?https://pixal.at/3CBqGD7

?? SPO isn’t just a buzzword—it’s a game-changer. Tomorrow, 11/22, join Pixalate and Basis Technologies for a conversation on how #advertisers can reduce fraud, improve campaign outcomes, and find more efficient inventory paths. ?? Key topics include: SPO in action: real-world examples New #SPO scores in Pixalate’s Seller Trust Index Challenges and solutions in navigating today’s supply chain ?? Save your spot now: https://pixal.at/3V1rRSF

?? Today at 4:00 PM GMT+8, Pixalate launches it's #Beijing Customer Bootcamp Workshop. We have a solid agenda packed with all things open #programmatic advertising, with a specific spotlight on navigating the supply chain. Stay tuned here for a recap. 在复杂的数字广告环境中，广告主越来越关注供应链的透明度，以便识别和排除有大量虚假流量和广告欺诈嫌疑的流量主。广告供应链对象（Supply Chain Object）的应用已广泛普及，但一些不良行为者也在利用这一机制牟取非法利益。在本次分享会上，Pixalate将深入解析广告供应链对象的市场动态，xn--ads-wp9dk70tiba371p.txt、sellers.xn--json-ob5f75fowe3a157zdrb799kq7lz3p6h2e，以及如何有效防范广告欺诈行为的最佳实践。 当前，CTV/OTT广告市场发展迅猛，预计到2025年将超过传统电视广告收入。随着Magnite、Freewheel和Pubmatic等行业巨头的加入，市场竞争日趋激烈。在此次分享中，我们将探讨中国公司应该如何在激烈竞争中脱颖而出，甚至成为CTV广告领域的领军企业，在市场中实现差异化发展。 ?? And, if you missed it, explore our latest report on the Top Grossing #Mobile Apps in #China: https://pixal.at/3O6fQHS Team Pixalate: Jalal Nasir Alvin Ling CK Teh Alicia DU Yee Yin (YY) T. Edwin Tan

?? Join Pixalate and Basis Technologies for a virtual panel on #SupplyPathOptimization (#SPO) Supply Path Optimization is transforming #programmaticadvertising. This Friday, November 22nd, at 11:00 AM ET, Pixalate experts and special guest Ayse Pamuk from Basis Technologies will dive into: ? What SPO means for #advertisers and publishers ?? How direct paths improve ad quality and efficiency ?? Insights from #Pixalate’s Seller Trust Index Don't miss this important discussion! Register today: https://pixal.at/3V1rRSF

Thanks to all who attended our #Shanghai Workshop with our partners, OpenX and Tradeplus! ? We are grateful to each guest who participated in our event, which focused on unraveling #programmatic insights on advertising success in Shanghai ???? ?? 感谢您参加我们的 Pixalate 一起和我们的伙伴 OpenX 和 TradePlus 独家研讨会！ ? 我们非常感谢每一位上海 ???? 的嘉宾，揭示中国 DTC 成功至关重要的数据洞察。 希望我们利用这些见解，为中国的品牌和广告业领域的突破性成就铺平道路！ ?? Team Pixalate: Jalal Nasir Alvin Ling CK Teh Alicia DU Yee Yin (YY) T. Edwin Tan

See October's top grossing US apps ?? ? Spotify is no. 1 on the Apple App Store (est. $7M) ? Audiomack (est. $6M) is no. 1 on the Google Play Store ? Hulu no. 1 across Roku, Amazon Fire TV, #Samsung TV & #Apple TV (est. $129M in open programmatic ad revenue) Explore Pixalate's October 2024 top grossing US reports: #Mobile: https://pixal.at/3Z2JPH2 #CTV: https://pixal.at/3Coao0p ? Pixalate contributors: Jalal Nasir Amit Shetty, Melwin James Poovakottu, Patrick McClure Ezequiel Donovan Alex Braelow ----------------------------------------------------------------------------- In addition to the US report, Pixalate released a UK and #China?version plus, global regional versions of the report (North America, #EMEA, LATAM, and APAC) broken down by #platform are available for download ?? https://pixal.at/3AIncON

We are officially on Weixin/WeChat! Scan the QR code to gain access to: ?? Valuable industry insights ?? Expert analysis on #AdFraud prevention ?? Exclusive data reports ?? Updates on Pixalate developments and solutions Pixalate 微信公众号已正式上线! 关注我们获取更多有价值的广告流量资讯！ #无效流量 #广告流量 #pixalate

?? In this week's research recap, Pixalate shares the latest global Q3 2024 #CTV open programmatic ad spend data (+35% YoY), while abandoned #mobile apps prevalence is both up...and down across the Google Play Store and Apple App Store. Dive in and explore ?? https://pixal.at/3CwOkkn