Pixalate

?? Global open #programmatic CTV ad spend rose 10% YoY to $7.6 billion, despite a surge in ad fraud (IVT) to 24%. ?? Roku devices showed the lowest global #IVT at 15%, while Samsung Smart TVs had the highest at 31%. Want more insights? Dive into #regional data for the US, Canada, UK, and Mexico with our reports. See Pixalate's Q4 2024 CTV Ad Supply Chain Trends Reports ?? Global: https://pixal.at/421snTA United States: https://pixal.at/4i40BvS Canada: https://pixal.at/431cm25 United Kingdom: https://pixal.at/4hPLqGY Mexico: https://pixal.at/4icqAlb ? Jalal Nasir, Tyler Loechner, Patrick McClure

?? Regional highlights from February's Top 100 Google Play Store & Apple App Store Mobile #BundleIDs ?? ?? ?? ?? APAC:?'TeraBox' led the Google Play Store in India, while 'Stealth Master: Assassin Ninja' topped the Store in China ?? EMEA:?'Vinted' was No. 1 in France and the UK on the Apple App Store ?? North America:?'Happy Color?: Coloring Book' led on Google Play Store, while 'Block Blast!' ranked No. 1 on the Apple App Store in both the U.S. and Canada ?? LATAM:?'Words of Wonder' led in Mexico on the Apple App Store Pixalate's reports highlight the top #mobile app Bundle IDs in China, Japan, Singapore, India, the U.S., Canada, Mexico, Brazil, the UK, Spain, France, the Netherlands and Germany ?? https://pixal.at/3QtfWdW ? Jalal Nasir, Patrick McClure

?? Weekend #Adtech Alert ?? 32M+ EU/UK users may be at risk of having their data mishandled by mobile #apps without privacy policies. ?? In February, 147K apps were purged from the Apple App Store and Google Play Store. ?? And, Verve and Magnite lead the way in supply chain efficiency in Q4 2024's SSP SPO rankings. Explore insights from over 60 programmatic ad reports in Pixalate's weekly recap: https://pixal.at/42eemSL ? Pixalate contributors: Jalal Nasir, Patrick McClure, Alex Braelow, Amit Shetty, Yusra K., Alba Del Villar Olano, PhD, Nina Talcott, Ezequiel Donovan

?? Snapshot of Q4 2024 ad fraud & IVT benchmarks ?? APAC:?Singapore faces the highest #mobile app IVT at 34%, while Australia sees a concerning 36% CTV IVT rate ?? North America:?Pixalate's research identified Canada with the highest #CTV IVT risk at 27%, and the U.S. had a 21% mobile app IVT rate ?? LATAM:?Brazil sees the highest mobile app #IVT at 37%, while Mexico had a 27% IVT rate on CTV ?? EMEA:?France has the highest CTV IVT risk at 29%, and Ukraine reports the lowest #web IVT at 4% These reports analyze over 100 billion global programmatic ad impressions. Explore all of the data in Pixalate's Q4 2024 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports ?? Netherlands - https://pixal.at/41P9svg Singapore -?https://pixal.at/4kB9OOF Australia - https://pixal.at/4hrJbJ7 Germany -?https://pixal.at/4hq7ZRO Ukraine - https://pixal.at/4kLywMm Canada -?https://pixal.at/4iFtijc Mexico -?https://pixal.at/4iCfcjb France -?https://pixal.at/4ilNHtW Japan -?https://pixal.at/4iCfXc1 China -?https://pixal.at/4kGGNRA Brazil -?https://pixal.at/4bO6wDI Israel - https://pixal.at/4isTqhx Spain -?https://pixal.at/4hliiXa India -?https://pixal.at/41GCayi USA -?https://pixal.at/4kG9dLs UK -?https://pixal.at/4kFc8Ef ? Jalal Nasir, Patrick McClure, Alex Braelow

?? vMVPD vs. FAST Apps: Pixalate's latest research highlights notable disparities (ahem, 88% of est. open #programmatic ad spend went to #vMVPD apps on Apple compared to 7% on Apple TV #FAST apps ?? ) in ad spend *and* IVT rates. Explore the app challenges and opportunities in the new reports from Pixalate: ?? Q4 2024 vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports ?? ?? Apple TV: https://pixal.at/4ikpYKe ?? Roku: https://pixal.at/4hbJtDN ?? Samsung Smart TV: https://pixal.at/427cnR5 ?? Amazon Fire TV: https://pixal.at/41TRRSG ?? Q4 2024 FAST Apps Ad Spend & Ad Traffic Trends Reports ?? ?? Apple TV: https://pixal.at/4ih63wb ?? Roku: https://pixal.at/4ikjI5I ?? Samsung Smart TV: https://pixal.at/3FPnkxT ?? Amazon Fire TV: https://pixal.at/4bAzGGh ? : Jalal Nasir, Patrick McClure, Alex Braelow

?? ‘Big Tech’ monetizing #GDPR non-compliant apps: Of the 14,906 ad-enabled Apple App Store and Google Play Store apps with no #privacy policies, 92% listed Google AdExchange as an ad partner (on app-ads.txt files). Pixalate research shows that these apps boast 32M+ downloads across Europe and likely violate #GDPR by operating without privacy policies. Explore Pixalate's Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for #SSPs and App Stores Report for an in-depth look at the privacy risks: https://pixal.at/43Bh9HK ? Jalal Nasir, Yusra K., Alba Del Villar Olano, PhD, Ezequiel Donovan

?? Just in: 88% of open programmatic ad spend goes to #vMVPD apps on Apple TV ?? vMVPDs, aka Virtual Multichannel Video Programming Distributors, are designed to bundle #TV channels into cost-effective "skinny bundles.” ?? Explore the report to see the latest vMVPD research, including which #CTV platforms face elevated IVT rates, and check which vMVPD apps are top earners (Pluto and Sling TV make the rounds). ?? Samsung Smart TV - https://pixal.at/427cnR5 ?? Amazon Fire TV - https://pixal.at/41TRRSG ?? Apple TV - https://pixal.at/4ikpYKe ?? Roku - https://pixal.at/4hbJtDN ? Jalal Nasir, Patrick McClure, Alex Braelow

??? Q4 '24 SPO SSP rankings are in... ?? Google AdExchange leads web #SPO in APAC (China, Japan, Singapore & India), LATAM (Mexico & Brazil), and #EMEA (UK, Germany & Spain) ? ??? In mobile apps, Verve tops APAC (Japan, Singapore & India) & UK (EMEA), while Digital Turbine Turbine leads in #China (APAC) & Mexico (LATAM) ??LATAM sees some CTV competition, with Magnite leading on Samsung Smart TV in #Mexico Explore Pixalate's Q4 2024 North America Supply Path Optimization Rankings for Programmatic Ad Sellers for insights highlighting key #programmatic ad trends ?? Netherlands - https://pixal.at/41LTrpG Singapore -?https://pixal.at/4hwZQuA Germany -?https://pixal.at/4iPmVd1 Canada -?https://pixal.at/4kJsonz Ukraine - https://pixal.at/3RbuNty Mexico -?https://pixal.at/3R6ErxH France -?https://pixal.at/4irsApU Japan -?https://pixal.at/43LFk6m China -?https://pixal.at/4iNiI9R Brazil -?https://pixal.at/3FrUUdo Spain -?https://pixal.at/4kNaAYM Israel - https://pixal.at/425zb3y India -?https://pixal.at/43Jt8mB USA -?https://pixal.at/4isQ12d UK -?https://pixal.at/4kNMA7J ? Jalal Nasir, Patrick McClure, Alex Braelow

?? GDPR Alert: Pixalate publishes a list of 14,905 likely non-compliant Apple App Store and Google Play Store #apps ?? Research shows that these apps boast 32M+ downloads across Europe and likely violate #GDPR by operating without privacy policies. Explore Pixalate's Q4 2024 GDPR Evasion in the Mobile App Ecosystem: Privacy Policy Omissions & Legal Implications for #SSPs and App Stores Report for an in-depth look at the privacy risks: https://pixal.at/43Bh9HK ? Jalal Nasir, Yusra K., Alba Del Villar Olano, PhD, Ezequiel Donovan

?? February's top #CTV Bundle IDs are here... The 'Samsung TV Plus' Bundle ID leads on Samsung Smart TV, 'Hulu' takes the No. 1 spot on Roku, 'Plex, Inc.' leads on Apple TV, and 'Fubo' leads on Amazon Fire TV. ?? Pixalate analyzed 1.4B+ impressions across 6k+ CTV #apps with open programmatic advertising to compile this research. Download and explore the complete list of the top February 2025 CTV #BundleIDs: Samsung Smart TV - https://pixal.at/4iuxh27 Amazon Fire TV - https://pixal.at/4i35cyU Apple TV - https://pixal.at/4klx82y Roku - https://pixal.at/3XpA2JF ? Jalal Nasir, Patrick McClure