Pixalate

?? Pixalate's Founder & CEO, Jalal Nasir, will join a panel discussion at Prebid.org's #PrebidSummit2024 in NYC on October 15th. Hear from him on the Main Stage at 10:15 AM as he discusses the "Battle Against Bad Actors" and how Pixalate's cutting-edge ad trust and safety #API solutions are helping evolve #measurement techniques and combat #ad fraud. ??? Attending? Book a 1:1 meeting?to chat: https://pixal.at/3BMraG2 #AdTech #ProgrammaticAdvertising

?? Pixalate Special Investigative Report: U.S. Department of Justice vs. #Google Key Stats: ? Google AdExchange works with?99%?of #websites with open programmatic ads, per ads.txt files?95%?directly &?27%?as a reseller ? Google AdExchange has the largest market share of open #programmatic web ad transactions in?69 individual countries ? Google #AdExchange has > 30% market share of?open programmatic #web ad transactions in 49 countries View the full report: https://pixal.at/3NdGzlx ? Pixalate contributors: Jalal Nasir, Tyler Loechner, Amit Shetty, Melwin James Poovakottu, Patrick McClure Pixalate is sharing this data not to impugn the standing or reputation of any entity or person, but, instead, to report findings and trends pertaining to seller- and transaction-level analysis in 114 ad economies around the world.

Pixalate recently met with clients in NYC. We showcased our expanded #Seller Trust Index using #SupplyChain Object (SCO) data and discussed continued #collaboration opportunities. The team appreciates the chance to meet, hear, and learn from our client base. Check out our event wrap-up reel, then explore the new Index #data for yourself ?? ? Desktop & Mobile Web: https://pixal.at/3XsBfiI ? Mobile hashtag #Apps: https://pixal.at/4d7UKD1 ?? Ronnie Mellow, PMP, Jen Miller, Derek Feuerman, Chris Chandler, Madeleine Boudreau ? CTV: https://pixal.at/3XIqdqV

?? Pixalate's Web?Publisher?Trust?Indexes (PTI)?for North America, EMEA, #APAC, and LATAM ranks the top 100 #websites for open #programmatic ad #traffic quality. See where sites like Spotify.com and line.me recently ranked in each region ?? North America: https://pixal.at/4doqIuY #LATAM: https://pixal.at/3zIJDTs APAC:?https://pixal.at/3ZMNEkn #EMEA: https://pixal.at/3ZGlSGd ?Pixalate contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Ezequiel Donovan, Patrick McClure

Recent top Pixalate downloads ↙? ?? Global #Mobile Ad Supply Chain Trends Report: #Market analysis of open programmatic mobile in-app ad on apps in the Google Play Store and #Apple App Store Explore the report: https://pixal.at/4elyhUk ?? Google vs. Apple COPPA Risk Scorecard Report: Examine the state of children’s online #privacy across apps in the #Google Play Store and Apple App Store Explore the report: https://pixal.at/3BeszFa ?? #GDPR Violation #Risks Report for the Apple Store: Detailed legal analysis of potential #dataprivacy violations on the Apple App Store Explore the report: https://pixal.at/3yXAZjp ? Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Patrick McClure, Ezequiel Donovan

Pixalate's latest #ServerSideInsertion (SSAI) research reveals... 1?? SSAI?is used by?70%?of #CTV apps 2?? #SSAI traffic?had 110% higher #IVT rates 3?? #LATAM?had the highest rate of transparent SSAI 4?? Apple TV?has the highest % of apps that use SSAI Explore all of the Q2 '24 key findings in the #report: https://pixal.at/4gPBAVx ? Pixalate contributors: Jalal Nasir Amit Shetty Ezequiel Donovan Melwin James Poovakottu Patrick McClure

Pixalate Supply Path #Optimization (SPO) Reports: 35% of global #mobile app open programmatic ads sold by #unauthorized sellers, followed by #CTV (29%) & #web (16%). Explore the data ?? https://pixal.at/4gMN63Z

?? Reflecting on #DMEXCO2024 ?? Revisit key moments with Pixalate in this video recap, including our in-booth panel #session with industry colleagues and the launch of our expanded #Seller Trust Index. Continue the #conversation: https://pixal.at/3XLlqnl Jalal Nasir, Amin Bandeali, Jen Miller, Derek Feuerman, Alvin Ling, Amit Shetty, Brooke Huntley, Tyler Loechner, Yusra K., Brianna Bascherini, Jason Dias, Jesslyn Zeng, Faizan Mazhar, Madeleine Boudreau

?? 13% of global #adspend spent on Llkely #MFA websites in Q2 2024 Pixalate's data science team analyzed over 20 billion global open #programmatic ad impressions on #websites in Q2 2024 to identify MFA ad spend trends. See more data in the regional #reports ?? North America: https://pixal.at/3TLO6vc #LATAM: https://pixal.at/3XLF9Ds #APAC: https://pixal.at/3N4q3Ee #EMEA: https://pixal.at/3XGXJg6 ? Pixalate contributors: Jalal Nasir, Amit Shetty, Alba Del Villar Olano, PhD, Melwin James Poovakottu, Ezequiel Donovan, Patrick McClure

?? Child-directed #apps are 50% more likely to share #GPS location & IP address data, according to Pixalate's latest Q2 2024 #COPPA research ?? 373k+?est. likely child-directed #mobile apps across?Google Play?and?Apple App?stores ?? 228k+?likely child-directed apps have no country of #registration listed in the app store Examine the state of children’s online #privacy across apps available for download in the #Google Play Store and #Apple App Store today: https://pixal.at/3BeszFa ? Pixalate contributors: Jalal Nasir, Amit Shetty, Melwin James Poovakottu, Patrick McClure