Pixability

NDA’s series, CMO Confidential: Adtech, profiles CMOs at leading adtech companies to discover what the CMO role means to them, why it’s needed and what industry trends they are harnessing to drive success. Next up is Matthew Duffy, Chief Marketing Officer, Pixability. "As someone who works with CMO customers daily, I’ve seen that the role means something slightly different at each organization. That said, I think the most simplified definition is that the CMO is the person responsible for generating revenue for the organization through marketing activities. Those activities usually include top of funnel initiatives in PR, social media, and?thought leadership all the way down to bottom of the funnel conversion activities through advertising and website or ecommerce strategies. The most important piece however is to be the steward for the brand, maintaining the organisation’s voice and integrity across all touch points." Find out exactly why a CMO is such an important role for an adtech company in the full article, link in comments.

What Will We Be Winning Budget on Next Year's Media Plans? We got to hear Sarah Mansfield, Barcarolle, Robert Petherick, Nexxen and Matthew Duffy, Pixability discuss this. #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

We are thrilled to announce that Pixability will be partnering with VideoWeek Roadmap. VideoWeek Roadmap will be looking at the key trends in video and CTV advertising for 2025 on the 14th November, 2024 at 30 Euston Square, London. For more information and to register: https://lnkd.in/diy83vuS #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

To close out our Future of Media and Marketing #BISummit hosted by CROSSMEDIA USA in New York, we brought together an incredible panel of experts to dive into modern marketing models! On stage, we had Rethink's Caleb Goodman, RedPeg Marketing's Brad Nierenberg, co:collective's Neil Parker, and Bridgenext's Jason Rockman, with their discussion expertly moderated by Pixability's Amy L.. The panel explored how brands are adapting and innovating their marketing approaches, tapping into data-driven strategies, creative partnerships, and consumer insights to shape the future of marketing. ?? Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Media #MarketingInnovation #MediaInnovation #FutureofMedia #FutureofMarketing #CrossMedia #NYCommunity #NewYork #RedPeg #CoCollective #Bridgenext #Rethink #Pixability #ModernMarketing #MarketingModels #MarketingExpertise

Generative AI hasn’t had an outsized impact on 2024 presidential campaigns, but it still played a pivotal role in many aspects of political campaigns. With Election Day finally here, it’s worth looking at some of the ways ad-tech firms, political startups and political agencies have used large language models and machine learning. While AI has posed new dangers for?election misinformation?— something?companies?and?governments?have been all sought to?detect?and prevent — LLMs and ML were put to use helping political campaigns with content creation, audience analysis, voter targeting, and?ad-buying. In this piece by Marty Swant, we speak to Maya Hutchinson of BattlegroundAI, Myles Bugbee, Taylor C. of Blue dot, Robin Porter of LoopMe, and Jackie Swansburg Paulino of Pixability. #ai #generativeai #election2024

Join us THIS WEEK for our Future of Media and Marketing #BISummit hosted by CROSSMEDIA USA in New York on Thursday, November 7th! https://lnkd.in/gEtKnpjg Register NOW to hear from an incredible panel featuring Rethink's Caleb Goodman, RedPeg Marketing's Brad Nierenberg, co:collective's Neil Parker, Bridgenext's Jason Rockman, and their moderator Pixability's Amy L.! You won't want to miss this! #Marketing #Media #MarketingInnovation #MediaInnovation #FutureofMedia #FutureofMarketing #CrossMedia #NYCommunity #NewYork #Rethink #RedPeg #CoCollective #BridgeNext #Pixability