Pivotal Strategies

Kicked off the 2025 Public Relations Society of America (PRSA) Western District Conference hosted by PRSA Los Angeles at the Leadership Training - Scaling Your PR Career with Strategic Impact workshop by Marisol Barrios Perez, MSPA, APR! Excited to learn more and connect with other fellow PR pros over the next few days!

"This tragedy reveals a harsh truth: Recovery isn’t the same for everyone." In her powerful op-ed for CalMatters, Tunua Thrash-Ntuk, President & CEO of The Center by Lendistry, addresses the Los Angeles wildfires and calls for equitable recovery systems that protect Black and Brown communities like Altadena from displacement and generational loss. This critical piece sheds light on the need to prioritize diverse, local firms in rebuilding contracts and ensure that recovery resources are accessible to all.

Congratulations to our friend and client, Tunua Thrash-Ntuk on being sworn in as Long Beach City Councilmember for the Eighth District! Pivotal Founding Partners Amy Rosenfeld and Jonathan Lonner had the honor of witnessing this occasion. As President & CEO of The Center by Lendistry, Tunua’s passion for community and economic development inspires us. Now, as a City Councilmember, her leadership will continue to transform the community she loves. We’re excited to see the incredible things Tunua will accomplish and we’re proud to cheer her on as she elevates the City of Long Beach and its residents. Here’s to more success, Tunua! Read more: https://lnkd.in/gbqJQ-Vn

What an inspiring day spent with our County of Los Angeles Department of Public Works client discussing the importance that?equity plays in the built environment! Partnering with the team at MIG, Pivotal’s Amy Rosenfeld and Brandon Stephenson helped shape Public Works’ internal and external communications about its ongoing commitment to equity and its goal is to create a more just and inclusive County for all residents. Thank you to Public Works Director Mark Pestrella, P.E., Chief Deputy Director Angela George-Moody, Capital Projects Program Manager Alicia Ramos, as well as Executive Director of Racial Equity for Los Angeles County and leader of the County’s Anti-Racism, Diversity and Inclusion (ARDI) initiative, D'Artagnan Scorza, Ph.D.. Together, these leaders and their teams are working to ensure that every community benefits equitably from Public Works’ services and investments. More to come about this exciting program in the New Year!

??? Spreading holiday cheer, one family at a time! ??? Pivotal is proud to have sponsored five incredible families, ensuring that their children have the joyful holidays they deserve. From toys and books to warm clothes and heartfelt surprises, we always look forward to working with Baby2Baby to spread kindness and cheer where it’s needed most. More info at https://baby2baby.org.

That’s a wrap on another successful event with our client, PhRMA! We were proud to partner with Assemblymember Dr. Akilah Weber and the Partnership to Fight Chronic Disease to host an educational luncheon in San Diego to discuss the physical and mental needs of Black women as they navigate the postpartum period. Experts from the Neighborhood House Association and the San Diego Community Birth Center highlighted the need for ongoing support and resources for Black women after giving birth, including chronic disease management and mental health support. Thank you to everyone who joined us for this vital conversation!

Are you passionate about ensuring all community members have access to reliable and affordable transportation options that meet their needs? Come join our team! MIG, Inc., is excited to be growing our management and policy planning team and are seeking a Transportation Policy and Public Outreach Project Manager. https://lnkd.in/gRVsTkXX #transportationequity

Another great Pivotal event in the books! We had the pleasure of working with our client,?We Work For Health, on a roundtable discussion with Congressman Scott Peters, patient advocates, and business and labor leaders about the importance of the?#biopharma?industry and its impact on patients. Thank you to another client,?Biocom California, for hosting the event, and to our community health partners?-?Alzheimer's San Diego,?Liver Coalition of San Diego, and?International Bipolar Foundation?- for bringing patient voices to the conversation.

Pivotal was proud to support the Art of Resilience, LISC LA's exclusive power lunch and networking event. The room was filled with inspiring entrepreneurs and community leaders dedicated to fostering economic development and opportunity in Los Angeles County. The event marked the launch of the third round of funding for LISC LA's Asset Building for Communities of Color (ABC) program. Access to capital and technical assistance is essential for small businesses to grow, create jobs, and generate wealth in their communities. With support from Wells Fargo's Open for Business Fund, ABC provides small businesses with access to 0% interest capital to purchase key business assets and acquire commercial property. Since ABC was launched in 2022, we've had the honor of sharing stories of program recipients about how these investments have allowed them to reach their goals. From a bakery and grocery store opening their first brick-and-mortars, a non-profit purchasing their first commercial property, to a fashion brand expanding to a permanent space, and small business owners upgrading equipment, hiring staff, and planning for expansion, the program's impact is profound. Congratulations to LISC LA on a fantastic event and transformative program that is breaking down barriers to traditional financing for small business owners. Learn more at https://lnkd.in/gVJ9MNQ2 Jason Foster Destination Crenshaw Rudy Espinoza Inclusive Action for the City Mario Holten, M.B.A. Ariell Ilunga Rosario Calatayud-Serna Nicole Williams Krista Phipps Local Initiatives Support Corporation (LISC) Sabin Kim Diana Reyes, MBA Josefina M. Talavera Ginny Hodges McLendon Kim Erlichson Amy Rosenfeld Mari Harren Maria Sim, MSSE Sam Hughes Economic Resources Corporation Prospoly? Small Business Consulting Kids in the Spotlight, Inc. Carla's Fresh Market FWIN Productions Lawrencia Blount Pamela Bright-Moon Kenetia Lee PopUP CleanUP Tony Rice II Sivil Global Electric Sadie & Sage Sinae Kim Steven Dong-Hyun Kim

A massive congrats to our client, Burbank Water & Power, for taking yet another step toward meeting its renewable energy goals and delivering on a sustainable future. BWP is the first SoCal utility to install a long-duration iron-flow battery that will be charged by a solar array on its EcoCampus. Check out this article to learn more: https://lnkd.in/gYzYXWu2