PIVOT

A little nostalgia. A lot of joy. BUTTER 4. In the fourth iteration of BUTTER, teaming up once again with GANGGANG founders Malina Simone Jeffers and Alan Bacon, we set out to reimagine what it means to feel truly free—by tapping into the “delirious joy” of childhood. Inspired by Saturday morning cartoons, this year’s event channeled that same magic and optimism. Working alongside FITZ (www.artbyfitz.org), we brought a custom cartoon character to life, creating a world filled with nostalgic posters, vibrant merch, and immersive event signage. Every detail, from cereal box art to VIP invites, reminded us of a time when joy was abundant and possibilities felt endless. BUTTER 4 dared us to bring that energy into the present, not to live in the past but to create a future where joy, art, and freedom are within reach for everyone. See more of the work: https://lnkd.in/g-WVCtKP #BUTTER4 GANGGANG #Branding #ButterArtFair #EquitableArt #EventBranding #VisualIdentity

The INDEX is a new, dynamic downtown hub that centralizes some of Indy’s most iconic cultural institutions at the heart of the city. We crafted their visual brand, then designed exterior signage to create a seamless, inviting experience for visitors to explore these local gems. Previously lacking a presence within Mile Square, nonprofit organizations like the Indianapolis Motor Speedway Museum, the Indianapolis Zoo, and Conner Prairie are now positioned right across from the convention center. The INDEX serves as a visitors’ center, retail space, and cultural hub all in one, spotlighting some of the best Indy has to offer. In our work we embraced a neutral color palette that complements the building’s interior while allowing the featured organizations to truly stand out. At the heart of the brand is the flexible, adaptable INDEX logo, designed to reflect its dynamic role as an evolving space that creates an unforgettable experience for visitors and locals alike. #Branding #Design #CreativeAgency #BrandingAgency #LogoDesign #VisualIdentity #SignageDesign #EnvironmentalDesign #TheINDEX

Moderated my first *ever* panel yesterday at the Indiana Creative Economy Summit, thanks to Polina Osherov. A brilliant set of panelists who are centering creativity in their work and breaking down silos — Isaac Bamgbose, Wade Breitzke, Scott Fetters, and Ed Dallis-Comentale —?made my task very easy. Congratulations to the entire Pattern team and board on a stellar event! And it was great to see the community out in force: Melissa Rowe, Melanie Allen, Muhammad Yasin, Julie Heath, Lauren (Petersen) James, Peter Hanscom, Bob Schultz, Alli Donovan, Casey Harrison, Jacob Schpok, Jennifer Rubenstein, Jenny Tod, Brent Lyle, and so many more. #createthefuture

What a great turnout this morning! We’d like to thank Jenn Schimmelpfennig and her talented team at PIVOT for hosting and sharing insights into the cool projects they bring to life. ?? Three cheers to Tinker Coffee Co. for the delicious cookies and coffee. ?? ?? What was your favorite part? Rebecca E. Alysia Larson Chris Robinson, PCM Efraín Alvarado? Alli Donovan Carla Glodowski Zachary Zagar Jaymie Shook Samantha (Farley) Demirovic Kim Claycomb Jena Szalai Caleb Cadwell Kolbe Smith Ginny Swale Kassidy Zander Madeline Lopez Josh Taylor Conor Levey Meg Hoevener Paul Peterson Julie Kost, CPSM, Angel Winchester

EXOS has evolved from its IT origins into a trusted business partner for technology, cybersecurity, and talent solutions. With that evolution came a strategic rebrand that needed both distinction and cohesion. During our research and discovery, we identified a key challenge: clients can engage EXOS across one, two, or all three service areas, but juggling multiple brand names risked causing confusion. So, we rolled up our sleeves and got to work. The result? A unified brand strategy with a new name and a flexible set of brands. Today, the EXOS brand family — EXOS Talent, EXOS IT, and EXOS Cyber — collaborates confidently while letting each sub-brand lean into its area of expertise. Their new name is shorthand for nature’s answer to providing critical support, protection, and growth for many living organisms: exoskeletons. EXOS Companies, formerly Sondhi Solutions, continue to provide that same answer for their clients. We loved collaborating with this tenacious team. See more of the new EXOS brand family: https://lnkd.in/gUswXBYA #FamilyofBrands #Rebrand #EXOS #BrandingAgency #ITservices #TalentSolutions #Cybersecurity

Ready to launch your rebrand but not sure where to start? We’ve put together a comprehensive guide that takes the guesswork out of the process. Whether you’re coordinating logistics, managing change, or just trying to stay organized, this guide is your roadmap to a smooth and successful rebrand launch. Swipe through our carousel for quick tips to get you started, and be sure to check out the full blog for all the details you need to keep your rebrand launch on track and set up for success. ?? Read the full guide here: https://lnkd.in/gstGKb8h #Rebranding #BrandStrategy #RebrandLaunch #PivotBrands

Can't wait for RALLY 2024 tomorrow! Will we see you there? #InnovationConference

Elevate Ventures is the go-to resource for visionary founders across the state, and this premier venture capital firm needed a solid brand to bolster it. That’s where we came in. Elevate’s new brand is confident, collaborative, and empowering, giving voice to their core intention: elevating founders who elevate Indiana. With clean lines and a fresh color palette, Elevate’s brand is ready to step into a new era of empowerment. We loved working with this visionary team on their rebrand. See more of Elevate’s new brand: https://lnkd.in/g7y4cBTG #VentureCapitalBrand #Rebrand #ElevateVentures #BrandingAgency

This rebrand marks a new chapter for Elevate Ventures and was made possible through our exceptional partnership with Pivot Marketing. A huge thank you to Jenn Schimmelpfennig, Josh Taylor, Chris Weller, Rachel Walters, Jonathan Allinson and the entire Pivot Marketing team. Their creativity, expertise, and dedication were instrumental in bringing our vision to life.

It's always a pleasure to work on something alongside change-makers and ideators like our friends at GANG GANG. BUTTER is a little over a week away. Get your tickets! #BUTTERArtFair #FineArtFair