Pipeline360

?? On the latest podcast episode of Masset's Content Amplified, Benjamin Ard and our very own Matt Hummel, VP of Marketing at Pipeline360, unpack how to cut through the chaos and build a content strategy that actually works. Key insights from Matt: ? Your content strategy = your North Star—every piece of content should align with it. ? Focus on 2-3 core themes that truly matter to your audience. ? Scaling starts with strategy—without it, growth is just guesswork. ? Long-form content isn’t dead—it builds authority and fuels repurposing. ? AI won’t fix bad strategy—but it can supercharge a solid one. ?? If you’re drowning in content but struggling with impact, this episode is a must-listen. ?? Tune in now: https://lnkd.in/d5tbrHrF

We’re honored to be named a finalist in Just Global’s Dick Reed Awards for Longstanding Partnership! Our collaboration with Just Global is built on trust, innovation, and a shared commitment to driving real impact in B2B marketing. Grateful for this recognition and the journey we’ve taken together!

?? Pipeline360 is growing in APAC! ?? We’re excited to welcome Joseph McCarthy as Senior Account Director, APAC! Based in Singapore, Joe brings deep expertise in B2B marketing and sales leadership, helping us accelerate our momentum in this key region. With APAC revenue doubling in the past year, we’re scaling faster than ever. And we’re diving deeper into regional insights with our upcoming “2025 State of B2B Pipeline Growth” research - stay tuned! ?? Catch us at: ?? B2B Marketing Leaders Forum | 21-22 May 2025 | Sydney ?? B2B Marketing Leaders Forum | Singapore (October 8-9, 2025) ?? Read the full announcement: https://lnkd.in/eCciimiR

Thank you Ronn Levine and SIIA for the conversation with our CEO, Tony Uphoff on how B2B marketing is evolving and how Pipeline360 is helping marketers drive measurable outcomes through Demand-as-a-Service. After all, “All marketing has become performance marketing, and we should just admit that,” says Uphoff. Check out the full article here: https://lnkd.in/gRF7v__T

“The B2B Media industry needs to take a more enlightened point of view on digital business models and understand that performance marketing and demand generation have become the drivers of growth and as such need to be understood alongside what some consider traditional content businesses.” My thanks to our friends at SIIA for taking an interest in the innovative work we're doing at Pipeline360. I've been disappointed in the B2B Media Industry I grew up in, not developing a more current point of view on what constitutes a "media company" today. Hopefully discussions like this will help.

We're proud to welcome Pipeline360 our Branded Demand Partner to the B2B Marketing Leaders Forum | 21-22 May 2025 | Sydney ?? https://lnkd.in/gH88kvg2 ?? Pipeline360 offers solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimising programs to drive performance ?? ?? Come and say hi to the team in Sydney Matt Hummel ??Learn how B2B marketing leaders are driving profitable growth, transformations, brand investments, lead large complex teams, retain their seats at the leadership table and much, much more... ?? Book your team before 21 March and save up to $500 per ticket ?? https://lnkd.in/eZPrJGB

??? On today’s episode of The Pipeline Brew, Matt Hummel chats with Stuart Giddings, Founder and CEO of Beettoo, about redefining B2B marketing. From balancing brand & demand to building agile agency models, Stuart’s insights are a must-hear! Plus, learn about the new Pipeline 360 x The Expert Network (TEN) partnership. Listen here or read the transcript: https://lnkd.in/gEPQFMpi

If you're unsure about the value content syndication can bring to your B2B marketing efforts, allow us to introduce you to Splunk. We worked with Splunk and their marketing agency Accelera to deliver high quality leads within their ICP and achieve an ROI of 31%. But don't just take our word for it, give the case study a read and hear all about the campaign at the link below. https://lnkd.in/etgTdKJs #B2BMarketing #DemandGen #LeadGeneration

Today,?Tony Uphoff, CEO at Pipeline360,?S. David Brown, J.D., CIO at National Power,?Kenny Mullican, CIO at Paragon Films, Inc., and?Thomas Gerdes, CIO at The Heico Companies LLC, took the stage at the?AI Agent & Copilot Summit?for an industry AI panel: "How Industry-Centric AI Use Cases are Accelerating Innovation and Streamlining Supply Chains." This insightful session explored how industries are applying #AI, #GenAI, #Copilots, and #agents — what’s working, what’s not, and where these technologies drive the most value. The panel also shared?real-world lessons on AI implementation, including projects to pursue and pitfalls to avoid. Key takeaways: ??Getting started?on the AI journey ??Bridging the gap?between board-level expectations and employee adoption ??Industry-specific AI use cases?in CPG, manufacturing, and utilities #AIAgentCopilotSummit #SupplyChain

B2B sales has changed—have your teams kept up? Buyers now control the process, armed with more information than ever before. It’s not about replacing sales; it’s about evolving it. Here’s what that looks like: ? Forget Sales vs. Marketing—It’s Sales WITH Marketing Your customers don’t see departments, they see one brand. Breaking down silos and syncing sales + marketing creates a seamless buying journey. ? Buyers Are Smarter. Sales Needs to Be, Too. Your customers have done their homework. Winning sales teams shift focus from pitching to problem-solving, relationship-building, and delivering real value. ? All Marketing is Performance Marketing Brand vs. demand? That’s old thinking. The smartest companies integrate brand and demand strategies, using data to drive engagement and revenue. At Pipeline360, we’re embracing this shift with Demand-as-a-Service, helping B2B marketers cut through the noise and focus on customer retention, growth, and net new revenue. ?? Want to dive deeper? Our CEO, Tony Uphoff, breaks it all down here: https://lnkd.in/gkWPu_zV