Pinwheel Agency

Need a refresher on marketing trends? Curious about different ways to approach work and life? Jonesing for something with a different lens on current events? Pinwheel has all your bases covered. Sign up for our twice-monthly newsletter for big (and little) questions both posed and answered, news you may not see on the front page, and quaint philosophical ponderings. ?https://lnkd.in/gxZd5Y4a

Would your audience wear your brand’s logo on a t-shirt? The “t-shirt test” is not just a test of an aesthetic logo—rather, it's a test of compatibility. Consumption is a form of self-expression, and if your audience wouldn't wear your logo, it might be a sign there are other things you're missing the mark on, too. Want to develop a closer relationship with your audience, or even a more complex way of thinking about your content strategy? Discover fresh marketing insights with The Pinwheel Spin, our bi-weekly newsletter.?Sign up here: ?https://lnkd.in/gxZd5Y4a

As Q4 starts to wrap up, many companies will be rethinking their relationships with outside creative agencies. Bringing on new agencies can be a serious challenge, so what's the secret sauce to making it as painless as possible? We've got a few expert guidelines on how to onboard (and keep) your new creative agency: https://lnkd.in/gMeihqUZ

Being in the agency world for years, I’m thrilled to officially launch Assembly – a team of agencies designed to connect clients with elite teams of top-tier specialists across every marketing channel. Assembly isn’t just another agency. We’re building custom teams from the ground up, bringing together the best and brightest from multiple specialty agencies to craft tailored solutions that align perfectly with each client’s unique needs, plans, and goals. We handle the orchestration and collaboration so our clients can focus on what matters most: driving growth. A special thanks to partners Todd Anthony and Melissa Harris for making this vision a reality. Six months ago, we had the idea, and today, we’ve brought it to life – something I couldn’t be more proud of. To our “team of agencies” that make up Assembly – RIVAL | LA, Mediasmith, CROWN, comedia, and Pinwheel Agency – thank you for your trust in this endeavor. I’m excited to help our clients in even more meaningful ways through this collective expertise.

This year's B2B Content Marketing Outlook from the Content Marketing Institute revealed a little bit about the challenges content people are facing in 2024, from small in-house teams and unclear goals to organizational silos and a lack of resources. Could some of these challenges be interconnected? What’s the way forward? The answers aren’t always clear, but one thing is: staying informed can make all the difference. Get the latest marketing trends, fun tidbits, and essential guidelines for content creatives—all packaged inside a neat and tidy bi-weekly newsletter. Sign up for the Pinwheel Spin: https://lnkd.in/gxZd5Y4a

As Election Day approaches, ask yourself: Have you been obsessively checking social media? Feel anxious when separated from your devices? Always have a new, perhaps unique worst-case-scenario to play with? You might be suffering from an addiction to bad news. While the stakes are high this November, surrounding yourself in a blanket of anxiety is no good. Read our primer on understanding and managing modern anxiety: https://lnkd.in/gX6wxqVa

Creativity and risk aversion are practically opposites. Great ideas rarely satisfy a room full of C-level executives, so why are they making the final creative decisions? Risk-aversion is the fiscally responsible mindset. But if success is the goal, taking chances on your creatives is necessary. In fact, the two can (albeit tentatively) coexist. Read how: https://lnkd.in/gBJW6Z54

Not so long ago, "interruption marketing" was in full swing - inundating consumers with TV commercials, billboards, cold calls, radio ads, and more recently banner ads, pop-ups, sponsored search listings and over 160 billion spam emails per day. As goliath search engines like Google have evolved, they've pushed back against interruptive marketing, incentivizing brands to create genuinely helpful and informative content instead of invasive, flashy moonshots. Check out our founder Todd Anthony's thoughts and recommendations for effective content marketing in the new online marketing era: https://lnkd.in/gwmWBtuW

Melissa Harris quickly went from PT contractor to the high-strength, fast bond superglue that held our small agency together. She is the grand conductor of our creative orchestra. An award-winning video producer, author, UX/UI designer and agency ops guru, she’s worn more hats here than we have hat hooks. So once it was time to grow, it was obvious she needed to be a big part of it. We’re thrilled to announce her new role as Pinwheel's Partner/Client Service & Operations.

Understanding the audience is the cornerstone of any great marketing campaign, but the path to understanding requires pushing past simple demographics and statistical data. Your audience is comprised of people, so why not start there? Pinwheel recruits real audience members for one-on-one interviews to get to the meat and potatoes of their wants and needs. Curious what questions we ask? We've compounded 20 of our favorites here: https://lnkd.in/ggYivrim