Pinwheel Agency

Need a refresher on marketing trends? Curious about different ways to approach work and life? Jonesing for something with a different lens on current events? Pinwheel has all your bases covered. Sign up for our twice-monthly newsletter for big (and little) questions both posed and answered, news you may not see on the front page, and quaint philosophical ponderings. ?https://lnkd.in/gxZd5Y4a

It would be a lot easier if getting the best value from the agency you hired meant working them to the bone and focusing on price-per-word (or pixel). Treating your agency like a wet sponge misses the mark (in fact, it misses the dartboard entirely). Creatives are smart -- and smart people want multidimensional, fulfilling work dynamics. Putting a little more effort in to the relationship with your agency can go a looooooong way. Trust us. Curious? Read more in depth on our blog: https://lnkd.in/gXXnZFeF

How well do you know your audience? Beyond the demographics, who are they? What are they looking for when they come to you? What do they care about the most, when it pertains to what you sell? Understanding your audience intimately and comprehensively is the cornerstone of good brand storytelling. Want your story to hit the mark? Know where the mark is. We have a few questions you can ask that might help narrow it down. Check them out: https://lnkd.in/ggYivrim

Do you know how to sell ideas? Presenting good ideas and protecting them through approvals used to be something that marketers were skilled at (and rewarded for). Now they’re rewarded for data. The thing is, the data would be soooooo much more compelling if the ideas were good. To the decision makers: Let them through -- you know, those ideas that make you a little nervous. Want to grasp the still-beating heart of marketing? Interested in how to set yourself apart from the pack? (And what is the pack, anyway?) Subscribe to our bi-monthly newsletter, the Pinwheel Spin: https://lnkd.in/gXD4YUVJ

The quarterly cycle has begun anew, and many companies will be hiring new creative agencies to help them with their visions for 2025. This process—as necessary as it is—is often bungled. Bringing on a creative agency is an art in and of itself. Not only must the agency be made to understand the soul of the brand, bureaucratic red tape must be overcome, leadership has to buy in, and, of course, everyone needs to get on the same page. Gasp. We've found some effective strategies for onboarding your new creative agency. Check 'em out: https://lnkd.in/gMeihqUZ

Allowing data and analytics to take the decision-making reins removes the X-factor from your creative processes. More data doesn't preclude better judgement—just as owning a dictionary does not a poet make. Overconfidence in numbers is an opportunity for those of us who follow our instincts. The recipe for success will always include a hefty deal of curiosity, intrigue, and failure. So why not let it happen? Indulge ???????? curiosity by allowing the Pinwheel Spin to supplement it biweekly with tidbits, morsels, and soup?ons of philosophical, creative, and industry insight. Sign up here: https://lnkd.in/gdTBsPGb

What is a case study bundle? It's when you take multiple case studies that together support a larger narrative and present them along with product data, customer quotes, marketplace context, and how-to content. They: ??Show robust real-world success across industries ??Build trust with strong social proof ??Help sales target customers, & marketing generate leads ??Tell a bigger, more impactful story than one case study alone Interested? Stay up to date with our newsletter, the Pinwheel Spin, to learn more. Sign up here: https://lnkd.in/gdTBsPGb

Building a brand from scratch is risky and difficult—which makes it all the more daunting when you're trying to set yourself apart from the rest of the pack. There's a tried-and-true method, though: Storytelling. Not only can customer-focused narrative carve out a unique corner in your market, but it helps improve your product, too. "When you teach people narrative structure and you get them to think that way, they may realize, 'Oh my god, I’m building the wrong product!' Or, 'I’m targeting the wrong customer.' Or, 'I don’t understand my customer well enough...' As a result, their company becomes much more customer-focused." https://lnkd.in/g7pBASyD

Are smaller, more agile creative teams better at delivering fresh ideas? I’ve been thinking about this after reading an insightful interview on Little Black Book. It touches on the evolution of internal creative teams and the shifting agency model. We’re seeing it firsthand Assembly—the landscape has changed. Agility and effectiveness are key to driving ideas that move our clients’ businesses forward. Smaller teams often bring sharper focus, faster execution, and a fresh perspective that larger structures can struggle to maintain. Great read, highly recommend. Would love to hear your thoughts on how your teams are adapting. https://lnkd.in/gC_YqvnC

We’re thrilled to announce that Kim Porter has joined the Pinwheel Editorial Team as a Content Writer/Editor working on articles, guides, case studies, and so on. Kim brings a wealth of writing and editing experience from Bankrate, Macmillan, Credit Karma, Experian, LendingClub, Insurify, and US News & World Report. Upon completing her grad degree in journalism, her crash course on personal finance began when faced with a $10K credit card bill. From clearing that debt to helping her husband crush $145K in student loans, Kim discovered a passion for helping people make smarter financial decisions. She now leads personal finance seminars and is working towards an accreditation in financial planning. Kim has written hundreds of articles on these and other subjects (many for Pinwheel clients as a contractor), baked too many cookies (no such thing), traveled to 26 countries, and run half marathons on three continents. She lives in the Boston metro with her husband and young daughter. Welcome Kim!