PinPoint Collective

March is upon?us, which means it's time for PinPoint Collective to celebrate women EVERY day of the month for Women's History Month and International Women's Day! We know there is no such thing as saying, “thank you” too often. Today, Lisa Proeber, Owner of The Middle Six is sending an email to one of their clients - Kim Hastings, President of CJ & Associates, Inc. “I’m sending a gratitude email to Kim Hastings. She’s an inspiration to women leaders who wonder if they can truly have it all. She leads with grace, her team loves her, and she’s built an incredibly successful business — all while maintaining an optimistic spirit. Every Thursday she takes time off to be with her grandkids, proving that work life balance isn’t just a dream, it’s a choice. She even finds time to read for fun and starts her mornings with the workout, all while running an empire with happy clients and employees.” #WomensMonth #CelebratingWomen #WomenOfPinPoint

Tidbit for your Day | The Data Is In: Women’s Sports Are A Goldmine For Brands. For years, PinPoint has been saying if you’re a brand looking for high-impact ROI, the time to invest in women's sport was yesterday. The second-best time? Right now. But brands continued to massively underestimate the power of women’s sports. But the numbers now? They’re not just promising—they’re INSANE. Here's what the data reveals from PARITY | A Group 1001 Company and SurveyMonkey's recent research study: - 2X+ stronger brand lift from women’s sports sponsorships vs. men’s - Female athletes deliver what we call a "believability boost" –?consumers trust them 7 percentage points more?than male athletes when it comes to product recommendations - Women's sports attract a balanced audience – our research shows relatively even viewership between men and women, with?75% of men and 71% of women?watching women's sports at least occasionally - 54% of women's sports fans?having started following within the last three years Read that last stat again. The market is wide open, and the brands that move now will lock in loyalty, revenue, awareness, and category leadership with an expanding audience. The question isn’t "Should we invest?" It’s "How fast can we get in before everyone else?"

March is upon?us, which means it's time for PinPoint Collective to celebrate women EVERY day of the month for Women's History Month and International Women's Day! Today?Ashlee Sang?is celebrating the amazing women who founded?the Eco Helper - Davey McConnell and Daphnah! “Daphnah and Davey are the multi-talented women behind?The Eco Helper?(and a couple other exciting entrepreneurial ventures to come!) They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word— both the human side of running a business, and the environmental impact that comes with it. I can trust them as collaborators, thought, partners, and to answer all my most annoying problems. It’s such a grounding experience working and talking with them both.” #WomensMonth #CelebratingWomen #WomenOfPinPoint

Tidbit for your Day | Did you know? When you invest in Women Employed, you're investing in your daughters, spouses, nieces, mothers, sisters, neighbors, friends, and all the women you love and admire. For 24 hours, you can QUADRUPLE your donation and support WE’s work to build women's economic power through entrepreneurship, education and mobilization to protect our rights, building the next generation of social justice leaders, and more! That's why today, PinPoint's team is asking our friends, family, and colleagues to support this organization we care so deeply about. Be the change you want to see! Donate to their 'The Time is Now Campaign', make each $ go 4X as far (thanks to generous matching donors), this campaign is just 24 hours long, so please help them reach their $40K goal by clicking on the link below. Thanks for being part of this powerful movement. ?#TheTimeIsNow #WomensHistoryMonth #EquityForAll #Give4WE

March is upon?us, which means it's time for PinPoint Collective to celebrate women EVERY day of the month for Women's History Month and International Women's Day! This we’re kicking off the week with?Flip4Good?Chief Design Officer,?Rebecca Fairman “I’d love to give a shout out to?Erika Brulé?the incredible founder, and visionary behind?Flip4Good.??? As?Flip4Good's?Chief Design Officer, I’ve seen firsthand the power of thoughtful, intentional design used to uplift communities. Erika Brulé's leadership and passion continue to inspire me. I’m honored to be a part of this movement and celebrate her this month!” #WomensMonth #CelebratingWomen #WomenOfPinPoint

Tidbit for your Day | The fight for gender equality is often framed as a battle of winners and losers. But the reality is far more complex - and far more urgent. True gender equity is not about one side "winning" while the other loses. It’s about building a society where all people—regardless of gender—have the opportunity to thrive. So, how do we move beyond a zero-sum mindset?

March is upon?us, which means it's time for PinPoint Collective to celebrate women EVERY day of the month for Women's History Month and International Women's Day - which is tomorrow! So in the spirit of?#internationalwomensday?and wearing purple, we’re highlighting TWO fabulous women! We’re loving how?Maeva Komenan?wears her purple. Maybe because she is an expert in looking good. Maeva is a fashion portrait and commercial photographer/Videographer based in Maryland. Her focus focuses on studio photography, creative direction, and storytelling. Originally from Ivory Coast, she moved to the United States with her family when she was 12 years old and quickly gravitate towards art, which has allowed her to talk her own stories and document others in an authentic way. She provides herself on versatility attention to detail, her ability to adapt and produce amazing work, no matter the environment or obstacle! And then Kelly Parra also was kind enough in her busy life as a mom and Designer to make sure she was wearing her purple too! We asked Kelly what being a woman means to her, here was her response: "Being a woman means embracing all the ups and downs, the challenge is in the victories. It's strength, resilience, and lifting each other up along the way here’s to every woman finding her voice and making it heard — y’all are incredible!" #WomensMonth #CelebratingWomen #WomenOfPinPoint

Tidbit for your Day | Happy Friday! Typically on Fridays, we try to focus on a lighter subject and post. However, this weekend will be International Women's Day - which typically would feel like a day to celebrate progress, champion achievements, and demand more. But this year, it feels different. Heavier. More urgent. Because in too many places, women are losing rights, not gaining them. The autonomy over our own bodies, the freedom to make decisions about our futures, and the ability to participate fully in society are being challenged, restricted, or erased. This isn’t just happening “somewhere else.” It’s happening here. In the U.S., reproductive rights are being rolled back at an alarming rate. Globally, millions of girls are being denied education, safety, and basic freedoms. Women in leadership continue to be questioned, criticized, or shut out. And yet—we keep showing up. We fight. We push forward. We refuse to be erased. So let International Women's Day this weekend be more than a celebration. Let's make it about action.

March is upon?us, which means it's time for PinPoint Collective to celebrate women EVERY day of the month for Women's History Month and International Women's Day (March 8th)! For day four of our #womensmonth calendar, the act of giving was to 'do a good deed for a neighbor'. Here’s how?Julia Marhee?paid kindness forward to her neighbor, Katie. “My neighbor Katie is one of those people who always says hi, remembers everyone on the block, and always has time to help you. She has 1 million ideas and she’s already started working on two of them in the time it took her to tell you! I often forget how easy it is to be productive or spread a little extra positivity at the end of a long day (or week) then, I run into Katie and my whole attitude changes. It felt fitting for today’s activity, the neighbor I would be doing a good deed for would be Katie. Of course, I included a little treat for her new puppy Harry as well!” #WomensMonth #CelebratingWomen #WomenOfPinPoint

Tidbit for your Day | This week, Serena Williams announced that she will become an owner of the Toronto Tempo, the WNBA (Women's National Basketball Association)'s newest franchise and first Canadian team, set to debut in summer 2026. Beyond her legendary tennis career, Serena's venture capital firm, Serena Ventures. "To date, 14 of the companies she’s backed have reached unicorn status, meaning each is valued at more than $1 billion. Almost 80% of the founders from the firm’s investment portfolio are underrepresented,?the company says, and more than half are women." Her involvement with the Tempo not only underscores her commitment to showcasing the true value and potential of female athletes, but also highlights the growing investment opportunities in women's sports.