Pinnacle

In many ways, game days are so much more than what happens on the field. They’re landmark chapters in a team’s unfolding story. ????? When we partnered with the mighty Denver Broncos to build a cutting-edge content studio, the goal was clear: give their media team the perfect space to produce high-quality content year-round. From pre-game breakdowns to exclusive interviews, this artfully designed studio continues to engage, inform, and inspire Broncos fans everywhere—bringing them into the heart of the rivalries and making game days even more extraordinary. To create the kind of sports storytelling environments that rise above the rest, we go all in. Let’s talk about how we can bring your vision to life. #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #contentstudio

Transforming downtown LA into a vibrant festival celebrating 20,000+ Airbnb hosts? Now that’s an experience worth remembering. Today’s spotlight’s for one of the best—back to Airbnb Open—where the two-story oasis we built with our customizable Brand Blocks became a hub of connection and discovery at the heart of the event. From a curated bookstore and streamlined registration, to the 16 interactive activations with brands like Sonos, Delta, and American Express, every detail was designed to bring the Airbnb community together in inspiring ways. The cherry on top? We were honored to wrap up with Event Marketer’s Grand Ex Award for Best Campaign of the Year.??? How can we help bring your next big idea to life? #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #airbnb #laopen

We’re hiring creatives to join our visionary team! Pinnacle is looking for two key additions: ?? Experiential Strategist ? The modern mastermind behind impactful strategies. ?? East Coast Creative Director ? A visionary who can dream up unforgettable experiential stories. Both roles offer the chance to work with leading brands, collaborate with an innovative team, and help redefine the future of experiential marketing. Know someone who’d be a perfect fit? Tag them below or apply now! Full details here https://lnkd.in/gz4a4bY #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #hiring

Do you know the three essential elements behind viral content? They’re the same strategies fueling 2025’s content studio trend. We’re breaking down what makes content irresistible—and why industry leaders are making the shift. See how top brands are leveraging these three universally relevant principles to win the race for better engagement. ?? #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #contentstudios

Spoiler alert: Kohler Co. took home FIVE KBIS awards for this incredible space. ?? At KBIS, we wanted our client’s showcase to be a statement of their transformative design power — an experiences for guests to get lost in. With a focus on pushing the technical and creative boundaries of luxury design, their exhibit featured everything from high-end stone bathtubs to an exclusive Studio McGee collaboration — among other innovative partnerships with top designers. Every element was multi-sensory and artful to the core. While the debut of their new sauna company reinforced their commitment to in-home self-care, their Luxe area, Showering and Wellness displays immersed us in possibilities for sustainable living and enduring craftsmanship. Receptions brought the industry together each evening too, so conversations kept up well beyond the booth. Where do you see the future of kitchen and bath design heading? Cheers to quality, every day. ? #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #kbis

Daytona Bike Week being back has us feelin' the energy! ????? This week may be all about the ride — but Progressive made sure their experience off the bike was just as unforgettable. Set up right in front of the Speedway, their activation gave rally riders a mix of competition, creativity, and connection. A custom-built, carnival-style squirt game brought out friendly rivalries, while the “Gear Box” kept attendees stocked with fresh Progressive swag. The selfie station made for the perfect memory, but the real standout? A artist-designed collection of helmets, each QR-linked to the artist’s Instagram, alongside one-of-a-kind bikes that turned heads all week long. And this wasn't a one-time stop—Progressive’s activation hit the road, bringing the energy to bike weeks across the country. What we love about experiential marketing? It’s about creating moments that rally people together. Where’s your next stop? #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #daytonabikeweek

Around the world, they’re logging in. But at select universities across the country, Alienware is giving them—student gamers—an unparalleled door to the game. If you’ve been following the story, you know that Alienware has been on a mission to spearhead one of the world’s fastest growing sports, putting innovative esports tech directly into the hands of student players. Universities like University of Colorado Boulder, Michigan State University, The University of Texas at Austin, and Purdue University, have all seen under-utilized campus space transformed into state-of-the-art, designated esports facilities for students competing at every level of the game. With top-tier gaming systems and ergonomic setups, the lounges blend advanced technology and purposeful, immersive design to provide the space and gear students need to thrive. They’re growing their communities, leveling up professional skills, and shaping the future of multi-platform industry. We’re proud to support Alienware’s meaningful initiative—and can’t wait to see what these empowered players do next! ???? #pinnacleexp #experientialmarketing #brandexperiences #eventdesign

Big news! We’re thrilled to welcome Paxton Yue as our new Executive Creative Director. With two decades of experience leading top campaigns for iconic brands like PlayStation, Tesla, Disney, Apple, and Meta — Paxton is bringing his signature blend of storytelling, strategy, and design to our award-winning creative team. ? With multidisciplinary creative vision, Paxton’s arrival fuels our momentum as we continue to shape the PINNACLE of brand experiences. ? Join us in welcoming Paxton to the team! ? ?? Hear from Paxton—click here to read our press release: https://lnkd.in/e34K2y3h

The world calls it the gold standard. We call it Silver and Black. See how one of the NFL’s most passionate fan bases keeps expanding and getting stronger. The Las Vegas Raiders have always been in a league of their own when it comes to fan engagement, for good reason. Beyond the commanding anti-hero persona, they’re Jedi at staying connected to their community and building unshakable bonds through bold, purposeful storytelling. The state-of-the-art broadcast and podcast studio Pinnacle brought to life is part of that legacy of fueling Raider Nation. Set at headquarters with direct-to-audience media capabilities, unprecedented access for player interviews, and real-time, behind-the-scenes content—The Raiders are empowered to keep immersing their audience into the heart of the story—the ultimate playbook for authentic connection and engagement that thrives. What’s your brand doing to connect with your audience in ways that multiply? Let’s chat in the comments! #pinnacleexp #experientialmarketing #brandexperiences #eventdesign #broadcaststudio #sports

Doritos After Dark was the stuff of dreams. An experience that really embraced the unexpected to create waves of meaningful connection that live on. It had all the ingredients for a tour-de-force cultural brand moment: Winter Solstice, a globally-inspired, remixed cuisine, and late-night favorite Doritos showing up bigger than they ever had before. The goal was to take boldness to a new level and create an LA-local fan experience their audience would never forget. The result was somehow, even better: collaborating with teams Think Motive and Pinnacle, Doritos found a way to have real fun—an event where every corner was authentic immersion that sparked the biggest smiles. Everything from the MTN DEW x Doritos bar, live music, flavor dispensers, to the custom art, moving lights, and themed lounge—was a statement of authenticity, creativity, and embracing each moment. We won’t soon forget it—but, true to our name, we’re always looking for ways to keep pushing and inspiring. How’s your brand rallying the squad? Reach out to collab! #pinnacleexp #experientialmarketing #brandexperiences #eventdesign