We’re still riding the excitement from our time at National Automobile Dealers Association (NADA) last month—it was truly an incredible experience! There’s nothing quite like connecting in person with friends, colleagues, and new faces, sharing ideas, and creating unforgettable moments. In the whirlwind of it all, we may have missed a few photo ops—but that’s where you come in! ?? If you captured a moment with us, drop your photos in the comments—we’d love to see the event through your lens. A huge thank you to everyone who made this experience so special. We can't wait to see where this journey takes us next! Until then, let’s keep the momentum going. ? #NADA #NADAShow2025 #PinnacleAdvertising Nicole Hoener Ashley Sparks Melissa Cacciabondo Carter Myers Automotive Dave Spannhake TIM MERGENTHAL Matthew Walsh Emily Balser Elizabeth Pedraza Jacob (Jake) Rostollan Chad Graves Team MXS Kelli Verdi Eric Chheng Marc Dib Reunion Marketing Darren Weagly Andrew Kocha
Pinnacle Advertising
广告服务
Schaumburg，IL 10,931 位关注者
Award-winning full-service agency building campaigns for Honda, WeatherTech & more. 9 Superbowls & going.
关于我们
Thank you for visiting Pinnacle Advertising – we are Growing + Hiring 2023 and beyond! HQ in beautiful Schaumburg, Chicago with offices in San Francisco and Scottsdale including a remote executive team all over the country. Pinnacle Advertising is a full-service strategic, future-forward, creative marketing agency. We drive retail traffic, build brands, craft strategy and persuade consumers to buy. We house a state-of-the-art production studio, Infitium. Infitium is a fully staffed studio with the very best editors, producers, photographers, and videographers – delivering, up to the moment multi-channel content for our ambitious, fast-paced client teams. Our Clients Include: Honda WeatherTech MetroVac Gander Mountain Camping World AES Four Seasons Heating & Cooling + many more To get a full picture of what we do, please visit our website and see our creativity + leadership teams: pinnacleadvertsing.com Follow The Team on Social Media: https://www.instagram.com/pinnacleadvertising/ https://twitter.com/Pinnacle_Ad https://www.facebook.com/PinnacleAds
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Classic rock made a big comeback in this year’s Super Bowl ads, and we were thrilled to be part of the moment with WeatherTech?'s spot featuring Born to Be Wild! ???? Check out the 5 biggest music moments of Super Bowl 59: https://lnkd.in/gd4AfiVf #SuperBowlAds #WeatherTech #BornToBeWild #MarketingMoments
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Appreciate the insights, Nataly! We had an absolute blast bringing this WeatherTech? Super Bowl spot to life—thrilled to see it resonate so well! ????
?? The Data-Driven CMO | ?? Harvard Business Review Contributor | ?? Latest Book: Brand Global, Adapt Local | ?? Top 50 CMOs on LinkedIn | ?? I help global brands use data to win market share
Why is WeatherTech? one of the top winners of this year's Super Bowl ads? Their ad wins with consumers in nearly every possible scoring dimension! Zappi tested all of the Super Bowl ads with 20,000 consumers and found that this ad: ?? Delivers a powerful punch on sales impact (94) - among the very best of the night, wow! ?? Outperforms hugely in distinctiveness (4.3 vs norm of 3.8) ?? Showcases a very high emotion score (65 vs norm of 56) ?? Evokes nearly 4x as much laughter as the average ad (31% vs norm of 8%) These scores earned it a coveted spot in our report of the best-performing Super Bowl ads of 2025! This ad follows a group of rebellious older women to a classic tune beloved by so many Americans, Steppenwolf’s “Born to Be Wild.” The ladies take a wild ride in their convertible along the coast, partake in some breakdancing, flash the crowd when they win a game of bingo and more. But they don’t have to worry about whatever is thrown at them, even if it’s some tea and cookies spilled on the convertible’s floor. After all... they have WeatherTech. ?? These fab four made for a wildly rebellious ad that kept the audience laughing and rocking out from the get-go. Viewers enjoyed the complete chaos the women left in their wake, all while having a grand ole time! It’s great to see such a positive portrayal of an older generation, but this ad performed well with all ages and genders. The music choice, casting and humor landed a real win for WeatherTech, but the product and brand tie-ins were so smart that we expect to see real business impact as a result. Congrats to Fíona Noone, David MacNeil of WeatherTech?, Jacob (Jake) Rostollan, Michael Magnusson and the Pinnacle Advertising team on this brilliant #superbowl advertising win.
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We’re thrilled to see this year's WeatherTech? commercial not only make waves but also land in the top humor rankings! Read more: https://lnkd.in/gDGUP3G6
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Check out our team on the set of our 2025 Super Bowl commercial for WeatherTech?! Thank you to all our Pinnacle teammates who contributed to this amazing project! Fun fact: Our vehicle double was the convertible from Entourage! We never had to use it, but it made a great photo booth. Pinnacle CEO: Mike Magnusson CCO: Jac Mansour Senior Account Director: Melissa Womack Senior Art Director: Heather Elsner WeatherTech Director of Marketing: Fiona Noone Studio Director: Don Hudson III Video Director: Adrian Prawica Social Media Specialist: Kelsey Hancock Technical Manager: Eric Wykle Producer: Cary Potterfield #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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For our 2025 Super Bowl spot for WeatherTech? we once again collaborated with our friends at Cutters Studios for the meticulous edit, Flavor Design for the incredible special effects, and Another Country for the impeccable sound design. Thank you to our partners for making all the post-production magic happen! ?? Watch the teaser: https://brnw.ch/21wQy3h #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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“The new spot, which has been released in advance online, is a radical departure from WeatherTech's consistent Made in America messaging, shifting to a carload of 70-something women raising hell on the open road while keeping the interior pristine, thanks to the floor mats. ‘This might be their best spot so far,’ Calkins said.” We think so too, thanks to the Chicago Tribune for the great feature highlighting WeatherTech? and Pinnacle’s partnership and the excitement of evolving the journey together through the years. Chicago Tribune subscribers can access the full article here: https://lnkd.in/g_EeCBeD #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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CEO Mike Magnusson and CCO Jac Mansour talk with Ad Age on how Pinnacle and WeatherTech? are keeping things fresh after a dozen years on the Super Bowl. ??: https://lnkd.in/g3Zxy5ST A subscription is required to access the full article. (We may be a little biased, but we think it's totally worth the read!) #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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We know you’re going to love our 2025 Super Bowl commercial just as much as we do! And you have a chance to vote for it on USA TODAY's Ad Meter. Help us and our friends at WeatherTech? get our wild grannies to the top spot! ***IMPORTANT: Check back AFTER the big game on Sunday to make sure you rated ALL ads for your vote to count! Voting is open now and continues through 1AM ET on Sunday, February 9, 2025. https://lnkd.in/gTM5j_Zk USA TODAY Sports Media Group #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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Inmates: Betty, Dee, Dottie, and Robin We booked the rowdiest gang of grannies to ever hit the road. See what kind of trouble they get into on 2-9-2025. #BornToBeWild #WhateverComesYourWay #WeatherTech #PinnacleAdvertising #Grannies #SuperBowlCommercial
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