Did you know:
There are untapped opportunities for advertisers in Kids and Family Podcasts.
A study by Realm’s
Kids and Family division, Pinna , in partnership with US kids podcast Story Pirates to unveils a wealth of opportunities for brands to reach high-earning families by advertising on Kids & Family podcasts.
Some of their findings…
???????? 82% of kids listen to podcasts with their parents. This creates a unique co-listening environment where families are consuming content together, offering advertisers direct access to both children and their purchasing-decision-making parents.
??The car emerged as a primary listening environment, with 78% of respondents stating that they listen to kids and family podcasts while driving, making it a distraction-free companion for family road trips and commutes. Compared to more visually-driven media like YouTube, streaming services, news outlets, and gaming platforms, which are consumed amongst a myriad of competing distractions, car listening offers a more focused environment for advertisers, ensuring maximum message retention.
??71% of respondents reported a household income of over $100,000, and 56% identified as listening to podcasts for over three years.
??The survey also revealed that families primarily discover podcasts by listening to other podcasts (52%) and through platform homepages (45%), with recommendations from friends or family (42%) also playing a significant role. This suggests listeners are more likely to follow trusted recommendations once they find a show they enjoy, giving advertisers the perfect entry-point for reaching new audiences in a venue they already trust.
You can read more here ????
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