Pinkergreen

A little love letter to our city: From day one, I've always been grateful to have founded a business in a city that supports its women entrepreneurs. Boston you've always had our backs. Aside from the occasional tow on a street cleaning day, or the flapping orange ticket for an unpaid meter on Washington Street — I've always been proud to call Boston Pinkergreen's home. But you've outdone yourself this time. The outpouring of advice, wisdom and encouragement from the esteemed female leaders and speakers at this weekend's WEBOS summit sponsored by Mayor's Office of Women's Advancement exceeded all expectations. I left inspired and excited to see the next wave of female entrepreneurs do their thing. Boston, thank you for providing us with a place to flourish. xo, Kelley

I’ve had more than one person question why Pinkergreen is an entirely female-run crew. It’s obviously not by design (that would be against the law), and we have had non-female-identifying team members at different times. But I can’t say enough about the beautiful chemistry that happens in our all-women hybrid office. Aside from being completely dedicated employees, they are also caring and attentive to one another. They get on planes for weddings and drive for hours to attend baby showers. They trade recipes, product samples, and book recommendations. They bring in homemade goodies and farm-fresh eggs to share. They check in on weekends when someone has a sick child or partner, or just to share a pic from vacation. They treat each other to dinner parties — even during global pandemics. Needless to say, there’s nothing better than working with women who support women — for me or for our clients. It’s one of the happiest, unplanned parts of building Pinkergreen. So, this #Internationalwomensday I’m honoring the women who work at Pinkergreen ? Brands + Websites Leah Kasell Rachel Suflita McKee Susanna Rowe Doan Lauren Had Kristine Wirth and those who paved the way for us to work freely and hard. Plus mad props to Susanna Rowe Doan one of our talented designers for illustrating this gorgeous animation. We love you, Susie!!! #internationalwomensday #womenownedbusiness

I’ve always been impressed by my team’s ability to not only create stunning brands from the ground up but also to elevate and expand existing ones. One of our strongest capabilities is revitalizing brands to ensure they stay relevant. For G2O Spa + Salon, their logo was non-negotiable, but their brand identity needed a refresh to better connect with a younger audience. By tweaking their color palette and introducing modern brand elements, we helped them appeal to their broad range of clients. The new identity was seamlessly integrated into a redesigned e-commerce website, opening up a new revenue stream for this iconic Boston spa and salon.

One of Cure Ventures portfolio Companies (Tasca Therapeutics Inc.) raised its A round co-led by Regeneron Ventures. Tasca, named after the Italian word for "pocket," is leveraging a unique drug discovery platform that identifies and maps novel lipid-binding 'pockets' on proteins. The capital will be used to advance Tasca’s novel drug discovery platform, progress its lead program, CP-383, into a 100 person Phase 1/2 clinical proof-of-concept studies in head and neck, colorectal, small cell lung and glioblostomia cancers, and to expand its drug candidate pipeline. Thanks Nasdaq for posting!

We had a major case of twinning at our status meeting this morning. ?? This team. #pinkerpride Leah Kasell Rachel Suflita McKee Kristine Wirth Lauren Had

A few weeks ago, we learned that one of our branding projects this year for Kenai Therapeutics was selected as a winner in the GDUSA Magazine Health and Wellness category. TODAY, our project is featured on their homepage — thanks GDUSA for the mention and congrats to my stellar team at Pinkergreen on this big win. ?? ?? ?? Art Director: Rachel Suflita McKee Designers: Rachel Suflita McKee, Susanna Rowe Doan? Illustrator: Rachel Suflita McKee? Writer: Leah Kasell Project Management: Leah Kasell