Pile and Company’s The Brief Top 5—our weekly round-up of the top 5 marketing and advertising news stories according to Pile and Company consultants. In your inbox every Friday, subscribe here: https://lnkd.in/dFvjVVj
关于我们
Pile and Company is a consulting firm focused on marketing resources and relationships. We work with global and national advertisers to ensure agency partnerships and agreements are built with client business goals in mind. Our consultants provide strategic expertise on the agency world—innovation, creativity, integration, data—as well as client-agency best practices—what works, what doesn’t and why. We help our clients build consensus, transparency and collaboration, internally and externally, to establish the right relationships, structures and financials for their advertising resources. Pile and Company is also the parent company of Agency Compile, Communications Collaborative and the In-House Agency Forum.
- 网站
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https://www.pileandcompany.com
Pile and Company的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Boston，MA
- 类型
- 私人持股
- 创立
- 1987
- 领域
- Agency Search、Organizational Consulting、Agency Compensation、Agency Performance Evaluation、Media Management 、Agency Model Assessment、Creative Brief Training和Onboarding
地点
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主要
获取路线
234 Congress Street
4th Floor
US，MA，Boston，02110
Pile and Company员工
动态
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How does the CMO role pave a path to bigger leadership appointments? Who made the Ad Age A-List? Here are the top 5 articles of the week according to Pile consultants. Read on and subscribe: https://lnkd.in/esCqajia #brief #marketing #advertising #news
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What are clients expecting from agencies when it comes to AI? Pile President Meghan McDonnell shares why it’s important for agencies to demonstrate how AI is more than just a tool to be efficient. From our webinar with Agency Compile. #webinar #pitch #agency #client #partnership #AI #artificialintelligence
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How will AI soon dominate ad buying? Why did Saucony shift their strategy to focus on community and connection? Here are the top 5 articles of the week according to Pile consultants. Read on and subscribe: https://lnkd.in/e6Z8cNaR #brief #marketing #advertising #news
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Finding a new agency means clearly defining your partnership needs, understanding the capabilities of hundreds of agencies, and running an efficient process?that doesn’t interfere with your day job. Since 1987, Pile and Company has led agency searches of all types, for clients across all industries. If you’re looking for a new agency and would like to learn more about Pile-led reviews, please get in touch: https://lnkd.in/eFk_JYts #partnership #agencysearch #pile #review #agency #industries #capabilities
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How did SkinnyPop upstage Jennifer Aniston? Why did Oatly turn a strip mall parking lot into an over-the-top coffee experience? Here are the top 5 articles of the week according to Pile consultants. Read on and subscribe: https://lnkd.in/e94n3Me6 #brief #marketing #advertising #news
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How do agencies stand out in a pitch? Pile President Meghan McDonnell shares, “People and culture and ways of working have really separated one agency from the next” in recent Pile pitches. Hear why the agency team really matters when it comes to new business from our webinar with Agency Compile. #webinar #pitch #agency #client #partnership #newbusiness
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What are the 20 brands that are catching Gen Z's attention right now? How is a new influencer marketing challenging plaguing brands? Here are the top 5 articles of the week according to Pile consultants. Read on and subscribe: https://lnkd.in/eZMBwc5b #brief #marketing #advertising #news
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In an agency search, don’t underestimate the importance of your agency team. Showcase how your team thinks, creates and partners to illustrate how you would make an impact on a potential client's business. Chemistry between team members matters, as well. Clients notice the agency teams who support one another, work well together and have each other’s backs in the pitch room. #agencysearch #agency #partnership #client #search #business
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How did women-focused Super Bowl ads score as other marketers faltered? What is the biggest brand takeaway from Kendrick Lamar's Halftime Show? Here are the top 5 articles of the week according to Pile consultants. Read on and subscribe: https://lnkd.in/e6z5JyY4 #brief #marketing #advertising #news
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