Pietra

Proud moment for our team! ?? Not only are we the best place to launch and grow a Shopify brand, but we have been recognized as one of the best startups to work for in 2024 by Exceptional Startups https://lnkd.in/gaPk6VsV! We're also excited to announce that we're hiring! If you're looking to join a dynamic team and be part of our growth journey, check out our current openings here: https://lnkd.in/d3W9e36v.

??CPG brands like Mariani Packing Co., Inc. Apothékary?, and Pressed Juicery are catering to value-conscious consumers by adding bulk options to their merchandising strategies. Here are 4 ways you can do the same to maximize sales and grow your customer base: 1?? Track Customer Demand and Offer Bulk Packaging Apothekary recently rolled out larger sizes for its popular alcohol alternative tinctures based on customer appetites. If you see frequent purchases of smaller sizes, consider introducing a bulk option with more servings and better value. 2?? Implement Competitive Pricing Strategies When introducing bulk sizes, ensure the price per serving is lower than that of smaller versions. This makes the bulk option irresistible to price-conscious shoppers, encouraging subscriptions and repeat purchases. 3?? Target Brick-and-Mortar Retailers for Exclusive Offerings Brands like Pressed Juicery have found success with exclusive bulk products in retailers like Costco, enhancing visibility and reaching value-driven customers. Consider creating bulk products available only in retail stores to expand your reach. 4?? Focus on Trends Like Health and Wellness There’s a growing demand for healthier snacks, and bulk options align well with this trend. Mariani, for example, markets bulk dried fruits as healthy snacks, appealing to trend-conscious consumers. Pick trend-aligned products to sell in bulk to attract these shoppers. If you're in the CPG space, now is the perfect time to explore how bulk offerings can enhance your merchandising strategy! ?? Dive deeper @modernretail : https://lnkd.in/e4VNskjj #CPG #RetailStrategy #Merchandising #ConsumerTrends #HealthAndWellness #BulkProducts #BrandGrowth #Apothekary #PressedJuicery #Mariani

Join us for an exciting webinar with branding and creative experts from Up North, one of Pietra’s preferred agencies. Learn the essentials of brand creation, including branding strategy, creative direction, packaging design, and web development. Pietra’s sourcing experts will also be on hand to discuss how to bring your vision to life with our global network. Don’t miss this chance to build a standout brand with industry pros!

Online shopping is convenient, but there's nothing like experiencing products in-store! ??? Apparel customers especially love to feel and try on items before they buy. Retail distribution is a smart way to introduce your brand to new customers without paying for expensive ads. Plus, it gives curious shoppers a chance to see and complete their purchase in-store! Ready to expand your sales channels and enter brick & mortar? Check out Pietra Retail Connect today! https://lnkd.in/eKjP8a8S #RetailDistribution #RetailConnect #Pietra

?? Ready to boost your sales this Q4? Join Pietra’s CEO, Ro, for an exclusive live webinar: “Maximize Your Q4 Sales with a Winning In-Person Retail Strategy.” Discover how Retail Connect—our newest membership benefit—can help you seamlessly get your products into brick-and-mortar stores without paying agency fees or marketplace commissions. ?? With just a few clicks, you can: ?? Identify the perfect retail partners ?? Target the right buyers ?? Craft powerful outreach messages using AI Don’t miss this chance to learn how to drive sales growth effortlessly just in time for the holiday season. Plus, get all your questions answered during the live Q&A!

?? Congratulations to Olympian @TomDaley who just expanded his knitwear brand, @MadeWithLovebyTomDaley, into the leisurewear category! ?? The new collection from Made With Love features an exciting lineup of comfortable, stylish pieces—think cozy shorts, briefs, and sweaters! ??? Ever wonder how a busy athlete like Tom finds the time to build a successful brand? By partnering with Pietra, of course! ?? Under Tom’s creative vision, Pietra has been the end-to-end partner for developing and launching Made With Love’s leisurewear. We supported them every step of the way: 1?? Finding the right production partners and managing all design and production. 2?? Handling logistics—from inventory storage to seamless shipping via our private 3PL. 3?? Saving costs with low flat rates on fulfillment, delivering up to 40% savings compared to other providers! Tom and the Made With Love team, we’re thrilled to be a part of your journey. Huge congrats on the launch! ?? Shop now here: https://lnkd.in/dGD56fHr #eCommerce #DTC #AthleteEntrepreneur #MadeWithLove #Pietra

We’re excited to be partnering with ?? Dhruv Patel on his second season of Celebrity Packaged Goods ?? ?? Get ready to hear incredible stories from the world of e-commerce including guests like Lauren Kleinman, Woodie Hillyard, Jennifer Purcell, and Katrina Stoneking!

?? Holiday Sales Season Now Starts in October! ?? It’s official: November is no longer the traditional kickoff for holiday sales. With Amazon’s October Prime Day, more retailers—from Best Buy to Wayfair—are launching holiday promotions sooner to stay competitive. Independent brands, take note! October is now prime time to capture holiday shoppers. Here’s how you can maximize revenue this season: 1?? Capitalize on Early Sales: Launch promotions early! With 48% of shoppers beginning holiday shopping by August or September, running October sales can capture those eager customers. 2?? Drive Sign-Ups Through Exclusive Promotions: Take a page from Amazon and Wayfair—offer special discounts for loyalty members or create a VIP Access sale to boost sign-ups. If you don’t have a loyalty program yet, now’s the time to launch one! 3?? Adapt to Shifting Shopping Peaks: Cyber Five now makes up just 15% of holiday sales. Spread your marketing budget across October and November to keep customers engaged throughout the season. 4?? Promote Holiday-Specific Categories Early: Budget-conscious shoppers are looking for deals. Highlight seasonal items and holiday décor in October to appeal to early holiday shoppers. 5?? Balance Early & Late-Season Promotions to Protect Margins: Plan discounts strategically. Offer moderate deals in October, then save larger discounts for Black Friday and Cyber Monday to maintain steady sales across the season. 6?? Target Deal-Driven Shoppers with Tailored Marketing: October deals are attracting shoppers, so promote high-demand items with limited-time offers. Tailor campaigns to emphasize budget-friendly deals on popular holiday categories. Kick off early, align with trends, and optimize your promotions for a successful holiday season! ?? Read more here:https://lnkd.in/e4VNskjj Source: @modernretail #HolidayMarketing #RetailTrends #Ecommerce #SmallBusiness #HolidayShopping #PrimeDay

?? Great to see how Rex Woodbury used Pietra’s network of suppliers to bring his product, Block Talk, to life! By tapping into our full-stack platform, he connected with one of our manufacturers, Shuhuan, and quickly turned his vision into reality. At Pietra, we’re all about simplifying the journey from idea to product, making brand-building accessible for everyone. Check out the article here: https://lnkd.in/ebGSs6HT And if you're ready to start or grow your business, explore what we offer at Pietra here: https://lnkd.in/gAfEyYGz

?? Ready to elevate your brand? Pietra just launched Retail Connect—a game-changing tool that gets your products on the shelves of retailers across the US ????. Say goodbye to soaring social media marketing costs! Expand your reach, simplify your eCommerce operations, and boost your profitability—all from one platform. Here’s how it works: -Enter your website URL -Get matched with US retailers that fit your product -Contact buyers via email, DM, or phone -Use AI to craft and send the perfect message -Get your products onto retail shelves! ? Sign up today —no distributor, marketplace, or agency fees! https://lnkd.in/eKjP8a8S