Phyusion

We're proud to announce the launch of?Phyusion, a consulting agency dedicated to driving innovation in the world of communications. We believe the future of communications lies at the intersection of human creativity and technology. Our mission is to empower communications professionals to unlock their full potential by combining strategic insights with the most advanced technological solutions. It's an honor to have our story featured by?Jess Ruderman in PRWeek. ?? #ai Samantha Stark Christian Carl Martin Waxman, MCM, APR https://lnkd.in/etxMXPQV

At the IPR Commissions & Centers Summit, we'll tackle generative AI tool adoption based on what's actually working in comms teams. Samantha Stark will share the top tools by use category and specific implementation strategies, including demos of the tech. Join us December 3 in NYC for a practical session that demonstrates what’s real, now. Register here: https://lnkd.in/ebQ7vpRT Institute for Public Relations #ArtificialIntelligence

Thanks to Ragan Communications and PR Daily?for the chance to share my perspective on working with AI tools as creative and thought partners. While everyone focuses on efficiency, the real opportunity is using AI to push our thinking further and create more distinctive content. Here's what I've learned about making the partnership work effectively: https://lnkd.in/eQ5J74Sy Tools mentioned:?Perplexity, Claude Pro by?Anthropic,?Google's NotebookLM, and?OpenAI's ChatGPT. #AIinMarketing

Our founder Samantha Stark breaks down how communications teams can work with AI tools to create better content in Ragan Communications and PR Daily. At a time when everyone's using AI, what matters is the unique perspective we bring. You can read the full article here:?https://lnkd.in/eraK9_sP Tools mentioned: Perplexity, Claude by Anthropic, Google's NotebookLM, and OpenAI's ChatGPT.?

As AI-generated content becomes increasingly sophisticated (and we all start to use them more frequently), solutions like Google DeepMind’s SynthID-Text, published yesterday in Nature, are being developed to trace machine-generated text through invisible watermarking. By embedding subtle markers, the tool promises accountability without (reportedly) sacrificing quality. But as AI systems evolve, taking on more complex tasks in real-time, the challenge of tracking their influence extends well beyond simply tagging content. Soon, we’ll be confronted by a much bigger question: should we treat AI as a separate entity or should we start to view it as an extension of human cognition, indistinguishable from our own thoughts and actions, and adapt accordingly? A major obstacle to widespread adoption of watermarking is the lack of enforcement in decentralized and open-source models. While large platforms may choose to adopt these solutions, the open-source AI community has no binding obligation to implement them, leaving huge gaps in traceability. Watermarking, as it stands today, also has major vulnerabilities. Simple techniques like paraphrasing can strip away these markers and as AI-generated content continues to become more human-like, even casual users will find it easier to evade detection. This raises real concerns about how effective watermarking will be in the long term. It’s important to note that the role of AI is quickly evolving beyond content generation to handling intricate, autonomous tasks. For example, Anthropic’s beta release of an autonomous AI agent called Computer Use this week (https://lnkd.in/ew9yt5gP) that can take control over the user’s computer to manage complex workflows, is a glimpse into an agentic AI future. As these systems begin to influence decision-making and interact with multiple platforms in real-time, simply watermarking content won’t be enough. The real challenge will be how we ensure transparency and accountability in the actions these AI systems take. Or perhaps the conversation will shift entirely. As AI becomes more intertwined with how we live and work, we may have to accept it as an extension of ourselves: indistinguishable from our own cognitive processes and actions. The line between human and machine is blurring and watermarking may soon be a topic of the past. https://lnkd.in/e__Q4X5q

Last week, I had the privilege of moderating a panel discussion hosted by the Institute for Public Relations on the impact of AI answer engines on online reputation management. Our insightful panelists—Brian Snyder from Axicom, Caitlin Rourk of Dell Technologies, and Jeff Davidoff from influenceAl—shared their expertise on how these AI technologies are reshaping brand communication strategies. One standout moment was when Jeff said, "These AI engines are essentially like the 20 most influential people on the planet talking directly to your customers." A perfect highlight of the power and challenges #AI presents. If you're interested in my top takeaways, check out my blog on the Phyusion website. Link here: https://lnkd.in/enP6WWg9 Image by Ideogram

The 20 most influential voices shaping opinions about your brand? They might be AI answer engines. This insight from a recent Institute for Public Relations panel cuts to the heart of the shifts in online reputation management happening due to GenAI. Our founder, Samantha Stark, moderated a discussion with Brian Snyder (Axicom), Caitlin Rourk (Dell Technologies), and Jeff Davidoff (influenceAl) on navigating these changes. Key takeaways: ? Brands need an "outside-in" view of AI's impact ? Content strategy must evolve for AI consumption ? Remediation in the AI era requires patience and new tactics #AIinMarketing Watch the full discussion here: https://lnkd.in/esbAQYUT

AI is reshaping brand storytelling. Join our founder, Samantha Stark, this Thursday for a free webinar hosted by the Institute for Public Relations on these shifts. Sam will moderate a panel exploring how AI-powered answer engines are transforming search and impacting reputations online. It will examine emerging tools and strategies for PR professionals to adjust to these changes. Joining Sam: Brian Snyder, Axicom; Caitlin Rourk, Dell Technologies; and Jeff Davidoff, influenceAl Hope you can join - link to register: https://lnkd.in/e9tSEs52

Join us for a free #IPRWebinar exploring the implications of AI-driven search on brand reputation management. Our panelists will offer insights and actionable strategies for senior PR professionals navigating this evolving digital landscape. ???? Featuring:? Samantha Stark, Founder, Phyusion Brian Snyder, Global President of Digital, Axicom Caitlin Rourk, Senior Consultant, Corporate Affairs, Dell Technologies Jeff Davidoff, Chief Marketing Officer, InfluenceAI Register today! bit.ly/IPR-Web

We launched a blog! For our inaugural post, our founder, Samantha Stark, shares her perspective on Apple's new AI features, and what they mean for communications and creativity. Some highlights: - Apple's integration of AI tools bring better creative capabilities to millions overnight - The tools will likely change how people express themselves and communicate - Marketers should keep an eye on how this impacts user-generated content You can read the full blog on the Phyusion site below. #AIinMarketing / Image by Ideogram https://lnkd.in/epvyPDbC