Phrase

Human expertise meets AI innovation in our latest releases! We’re thrilled to announce the launch of our latest enhancements to the Phrase Platform—where human expertise and AI innovation come together. These new capabilities drive cost efficiencies, give teams greater control over AI outputs, and expand usability. Key Highlights: · Smarter pre-translation with TM Threshold Optimizer: Achieve greater efficiency and cost savings by reducing post-editing efforts by up to 25%. Optimize your pre-translation process by leveraging Translation Memory and Machine Translation more effectively. · Streamline Language Quality Assessment with Auto LQA Validation Mode: Refine AI-generated Auto LQA output with human review, reducing costs by up to 65% and improving turnaround times by 99%. · Simplify game localization with our Unity integration: Streamline game localization for Unity developers, speeding up launches while preserving creative quality. And that’s not all! We’ve rolled out a wide range of new releases across the platform all designed to help you scale with ease. Georg Ell, CEO of Phrase: “This release expands the range of what our customers and partners can accomplish with the Phrase Platform. We provide tools that deliver greater value, save time, and – crucially – keep people in full control.” Check out our press release and learn more about all our latest enhancements:?https://lnkd.in/eZhxjDG4 #ai #innovation #automation

We're taking a well-deserved collective pause as a company to reset, recharge. Rest assured, a dedicated team is holding the fort to keep things running seamlessly for our customers. Their efforts are appreciated, and they’ll enjoy their well-earned day off soon! We’ll be back next week, refreshed and ready to go ??

How does a Czech retailer go from serving local customers to winning shoppers across international markets? When Trenyrkárna.cz set its sights on international markets, it knew success wasn’t just about expanding—it was about making every customer feel at home. By streamlining how it adapted its online store for different languages, the retailer created a seamless shopping experience that resonated with customers, no matter where they were. Trenyrkárna.cz’s Export Director, Vojtech Studnicka shares his story: https://lnkd.in/eEcJQsjx #growth #customerexperience #globalization

With AI currently transforming the translation industry, localization managers are playing a pivotal role in ensuring ethical practices. Our latest blog post, explores how we can balance automation with cultural sensitivity, address bias, and maintain transparency in AI-driven translation. Check out the full blog and discover practical steps localization teams can take to promote responsible AI use: https://lnkd.in/dCx65syF #AI #localization

Why Multilingual Support Is the Key to Exceptional Customer Service ?? Great customer service starts with understanding. With the Zendesk integration with Phrase, you can: - Build loyalty – Customers stick with brands that speak their language. - Increase satisfaction – Faster, tailored support creates a lasting impression. - Expand effortlessly – Scale multilingual support without increasing costs or headcount. From realtime translations to automated workflows, this integration ensures every interaction feels personal—no matter the language. "74% of customers feel more loyal to companies that offer support in their native language." Intercom Want to make every customer feel understood? Find out more and request with a personalized demo: https://lnkd.in/dKTMF3f2 #customerservice #customerexperience #language

Thanks to AI, our latest blog post, How AI Can Supercharge Your International Expansion Strategy, is available in audio! Learn how AI accelerates global growth by automating localization, enhancing customer experience, and reducing time to market. Listen to the AI-powered insights and explore how companies like FUJIFILM Holdings America Corporation and BlaBlaCar are scaling faster than ever:?https://shorturl.at/n01S9 #ai #growth #customerexperience

Global expansion is topping business agendas from Los Angeles and London to Mumbai and Tokyo. After all, a larger market share means more customers and higher revenue. But translation isn’t just about words. Even global giants have learned this the hard way: - KFC in China: "Finger-lickin' good" became "Eat your fingers off." - Pepsi in Taiwan: "Come alive with the Pepsi Generation" turned into "Pepsi brings your ancestors back from the dead." - Schweppes ran into trouble in Italy when it decided not to translate “Tonic Water”. The Italian word “water" can, in colloquial speech, also mean “toilet bowl.” These translation fails are a reminder that localization is about more than just language. It’s about culture, context, and avoiding those costly missteps. Don’t let your brand get lost in translation—understand your audience, every time. Explore more translation blunders (and how to avoid them): https://lnkd.in/esYMxubJ #translation #localization

How can AI fuel your global growth strategy? In her latest article for AiThority.Com, our Director of Brand & Communications, Pamela Ghosal explores how AI is transforming global business expansion. From overcoming language barriers to scaling personalized marketing, these technologies are opening new doors for businesses looking to grow. Key takeaways: - Realtime translations: LLMs enable culturally nuanced translations to improve communication. - 24/7 Customer support: AI-powered chatbots powered by machine translations for support in any language? - Customized marketing: Create hyper-personalized, multilingual campaigns tailored to diverse audiences. - Streamlined compliance: AI helps businesses understand and?navigate complex regulatory landscapes with ease. Read the full article to discover how AI can power your global expansion: https://lnkd.in/dK3Y-2aQ #ai #growth #marketing

Huge congrats to our CMO Jason Hemingway, for making CMO Alliance’s shortlist for CMO of the Year 2024! Jason’s leadership and expertise have been key to driving Phrase’s success as a leading localisation technology provider.?It’s fantastic to see him recognized alongside such a talented group of marketing leaders . The winner will be revealed on 2nd December—fingers crossed, Jason! #marketing #cmo #leadership

The gaming industry is evolving fast, fueled by GenAI and hyperautomation. But amidst these advancements, one critical question remains: "How can game developers overcome the pitfalls of localization to deliver seamless player experiences worldwide?" Last week, in partnership with Amazon Web Services (AWS) China, we brought together over 80 game developers, publishers, and localization project managers to explore this very challenge. We explored how smarter localization strategies, powered by AI, are not just solving problems but unlocking new opportunities for global growth. It's clear that localization has become more of a strategic enabler for game developers to scale their reach, optimize costs, and deliver exceptional gaming experiences to players everywhere. Want to learn more? Check out our essential guide to effective video game localization: https://lnkd.in/evCKbWSp #ai #gaming #localization