PhotoShelter

By focusing on the right metrics, marketers can make data-driven decisions that boost conversions, enhance brand awareness, and optimize marketing spend. ?? Week 2 of #SocialMediaStrategy Month is all about measuring success. Dive into the article below to learn about: ? Primary goals of #marketing campaigns ? Key #analytics to monitor ? Content performance metrics that matter most Plus, see how the marketing teams behind brands like Texas A&M AgriLife, Frontiers North Adventures, Audubon Nature Institute, and the Buffalo Bills measure success. ??

We’re very excited about our upcoming webinar! Two weeks from today, on September 25, we’re sitting down with Eric Yee, Ultimate Fighting Championship’s Director of Social Media. Join us to learn how Eric's team uses brand partnerships to amplify their reach and elevate their content strategy. Plus, you’ll get a behind-the-scenes look at how the #UFC marketing team uses Socialie by PhotoShelter to distribute content to a community of brands, partners, and influencers. Learn more and sign up here: ? https://bit.ly/3TmkIeY #SocialMediaStrategy #contentdistribution #contentstrategy #marketing

It’s Week 2 of Social Media Strategy Month! Discover how metrics and analytics can optimize your social media campaigns, maximize ROI, and drive real results for your brand. Check out our Social Strategy Hub for this?week’s?highlights, plus all of the articles and resources shared last week too: ? https://lnkd.in/dGU_S66d #SocialMediaStrategy #DAM #digitalassetmanagement #contentmanagement #analytics #marketing?

After speaking with hundreds of creatives, we know every #workflow is unique. That’s why we created a customizable workflow generator, allowing you to build a personalized flow chart to document how your team gets content to your audience in real time. ? Create your own workflow: https://bit.ly/3XpVyPb #SocialMediaStrategy #DAM #digitalassetmanagement

Navigating between evergreen and real-time content is key to an effective #contentstrategy. Evergreen content offers lasting relevance and SEO benefits. Real-time content captures current events and live moments for immediate engagement. So when should you use each type of content? Understanding how and when to use evergreen vs real-time content is essential for engaging audiences and driving sustainable growth – especially on #socialmedia. Below, we explore strategic approaches to crafting compelling content that resonates and connects. Dive in! ? #SocialMediaStrategy #marketing #contentmarketing

It’s Social Media Strategy Month! Over the next 4 weeks, we’re sharing tips and resources to power your team’s content strategy on social media. ?? ?? We’re kicking things off with this week’s theme: Real-Time Workflow Discover how real-time content sharing can excite your audience, boost engagement, and elevate your brand. Head to our Social Strategy Hub for relevant resources, plus updates every week in September: ? https://lnkd.in/dGU_S66d #SocialMediaStrategy #socialmedia #marketing #contentdistribution

Christina Kyriazi, SVP Marketing at PhotoShelter, dives into the role of AI in content marketing on the SalesStar Podcast. Key insights: top challenges, AI-driven workflows, and the future of AI in marketing. : https://lnkd.in/drH9U9Qh #ContentMarketing #AI #Podcast PhotoShelter

In case you missed it…?our webinar with Kristen Hess Deo and Ruth Mendoza from Second Harvest of Silicon Valley is now available to watch on-demand: ? https://bit.ly/3M3FFax It was such a joy to sit down with these two passionate marketers to hear about this organization’s mission and their approach to authentic storytelling. Plus,?it’s?always exciting to see how PhotoShelter plays a part in how content is organized and distributed to partners, social media channels, and more. ?? #DAM #digitalassetmanagement #visualstorytelling #nonprofit #nonprofitmarketing

We’re thrilled to introduce The Marketer’s Guide to a Real-Time Workflow — a new resource designed to help you connect with your audience faster and more effectively than ever before. ?? Inside, you'll discover: ? The perfect moments to leverage real-time content for maximum impact ? How top brands are simplifying content delivery and accelerating their reach ? A step-by-step guide to building your own seamless real-time workflow Ready to elevate your marketing strategy? Download your copy of the guide here: ? https://bit.ly/3Tao7xv #DAM #digitalassetmanagement #contentdistribution #workflow

?? In the fast-paced world of hospitality, managing digital content efficiently can be a game-changer. Enter Digital Asset Management (DAM) systems—a vital yet often overlooked hero in optimizing hotel operations and enhancing guest experiences. ? From streamlining workforce collaboration to personalizing guest interactions and driving impactful marketing campaigns, DAM systems offer a centralized solution for managing assets seamlessly. Imagine having all your visual content organized, accessible, and ready to drive engagement and efficiency. Learn more about it in this article from PhotoShelter #HospitalityTech #DigitalAssetManagement #GuestExperience #HotelMarketing #Efficiency https://lnkd.in/gpVaJnnU