Phoenix Technical Marketing

??? ?????? ?????????????????????????? ?????? ??.??. ?????????? ??????????????????????! The latest tariff changes are projected to be a game-changer for the steel industry—especially for ??.??. ?????????????????????? who have been competing with lower cost overseas suppliers. Now, a large percentage of that work will be coming back home! ?? At ?????????????? ?????????????????? ??????????????????, we specialize in connecting fabricators with the companies that need them most. ?????? ???? ???????? ?????? ???????? ?????????????????? ???? ?????????? ??????????????????????????! ?? Call us today to talk with our consultants and learn how we can get you better work from bigger customers. ?????? ?????? ?????????????????????????? ?????? ?????? ??????????—??????’?? ???????? ??????!

#?? ??????’?? ???????? ??????????! Missing a call from a prospect is a ???????????? mistake. You miss the opportunity to speak with them when they are ???????? ???????????????????? in your service and, if you don’t answer, they’re going to call someone else who will. Then you’re wasting time calling them over and over until you can get a hold of them again. Decision makers in this industry are ???????? and aren’t the easiest people to get a hold of, especially if they don’t know you from Adam. Not to mention, many prospects call from a company line, so it’s sometimes impossible to get back in touch with the person who called.? Most of our customers leverage ?????? ???????? ?????????????? ??????????????, so we handle all the incoming calls, determine which leads are a good fit, and then pass those to our customers, so that you can stay off the phone and focus on what you do best. Check out our website to find out more.?

Good marketing doesn't win you Vendor of the Year Awards. Those are won by good people, processes and equipment. We love working with customers like Elevated Steel because we know that when we send them leads, their sales and operations teams are going to treat them with the same level of professionalism that won them this award. Congrats to Colton Lemon, Ryan Agnew and the whole team at Elevated!!

#??: ?????? ???? ???????? ???????? ?????????? ???????? ???????? ?????????????????? Implementing the sales strategies we’ve discussed in recent posts will ?????????????????????? ???????????????? ???????? ???????????????????? ????????, making your sales team more efficient, and increasing your bottom line by helping you acquire ???????? ?????? ?????????????????? ?????? ?? ?????????? ????????. We don’t offer ???????????????? ?????????? ????????????????, but we do offer sales support services that will free your sales team up to do what they do best – ?????????? ?????? ????????! Our process starts with an ???????????????? ???????? ?????????????? ???????????? that filters out unqualified leads, ensuring your sales team only spends time on prospects with ???????? ??????????????????—no tire kickers or low-quality leads. This saves ???????????????? ???????? and increases the ???????????????????????? of your sales efforts. Additionally, we provide a ???????????? ?????? ???????????? designed to ???????????? ?????? ?????????????? ???????????? ?????????? ??????????????????????. This tool is essential for ???????????????? ????????????????????????, ???????????????? ????????????-??????, ?????? ????????????????????, ?????????????? ?????????? ???????? ???????????? ???????????????????? ?????? ??????????????????????????. And when we’ve gotten you ?????? ???????? ?????????? ???? ????????????, we can help you implement an ?????????? ?????????????????? ???????????? that keeps you in regular contact with prospects so that you’re ???????????? ?????? ???? ???????? when the next job comes around. ???????????? ?????????? ?????? ???????? ?????????????????? ?????????? ?????????????????? ???????? ???? ?????????????????????? ????????????! ?? Reach out if you’d like to talk about how our services would benefit your company. https://lnkd.in/gwxa9spT #EngineeringExcellence #MetalFabrication #CustomFabrication #ManufacturingSolutions #PrecisionEngineering #CNCMachining #MetalWorks #IndustrialDesign #StructuralSteel #SteelConstruction #SteelFabrication #SteelEngineering #BuildingStrong #HeavyMetalWorks #SteelIndustry #InfrastructureDevelopment #WeldingLife #WeldersOfInstagram #MetalWelding #SteelWelding #WeldingEngineering #FabricationWelding #ArcWelding #TIGWelding #MIGWelding

We’re already seeing the effects of the shortage in workers coupled with the increase in demand for fabrication and construction services. It will be interesting to see how this plays out in 2025.

?????? ???????????????????? ???? ???????????????????????????? ???? ???????????????? ?????????????? ?????? ?????????????????????? In a recent episode of ?????? ???????????????????? podcast, Aaron Montello, Ph.D. made a critical point about the importance of answering customer calls—whether it’s picking up on the first ring or ensuring a prompt callback within 15 minutes. In an industry where time is money, fabricators can’t afford to have machines down for days. Automation and high-tech monitoring software aren’t enough to keep things running smoothly 24/7—sometimes, you need a live person to troubleshoot. This principle applies not only to serving existing customers but also to winning new ones. When potential customers reach out, the speed of response can be the difference between landing a new project or losing it to a competitor. At ?????????????? ?????????????????? ??????????????????, we know that ???????????????????????????? ??????????????. Our lead vetting service ensures that every call is answered and every inquiry is addressed within two hours—so no opportunity slips through the cracks. Listen to the full podcast to hear more about why personal interaction is still a critical factor in a highly automated industry.

#?? - ?????????????? ????????????-?????? Maintain contact with new prospects regularly, even if you didn’t win their business initially. Checking in monthly or quarterly keeps your company top-of-mind and can lead to future opportunities when the need arises. Maybe they needed a short turnaround on the first project and you couldn’t hit the deadline. Tell them you can’t help with this one but you’d like to bid on the next one. Or maybe they didn’t have the budget on this one, so ask them to reach out before the next job and include your cost in their bid. Build the relationship and the work will come.? ?????? ?????????????? ?????????????????? ?????????????????? ?????? ????????: For our customers who have a database of prospects, we offer ?????????? ?????????????????? ???????????????? to help them keep in regular contact with those prospects, so that when they have a new project, they give our customers the opportunity to bid.?Reach out to our Team to learn more about how our email marketing system works.?

???????? ???? ??????????????! ?????? ?????????? ???? ???????????? ?????????????????????????? ???? ???????????????? In business, transparency and communication go a long way. If a project isn’t the right fit for your company, don’t leave the customer hanging—reach out and let them know. People appreciate clear communication, even when it means they need to explore other options. Better yet, if you know another company that can help, make the connection! Referring opportunities strengthens relationships and builds goodwill in the industry. This is part of our policy. Today, we let a customer know their project wasn’t in our wheelhouse and, as a courtesy, forwarded their request to a trusted partner. Shortly after, we received this message: "?? ???????? ?????????????? ???????? ?????????????????? ???? ?? ???????????? ???? ?????????? ???????? ?????? ???????? ???? ???????? ???????? ???????????? ???? ??????. ?? ???????????????????? ???????? ???????? ???? ????????! ?? ???????? ???????????????????? ?????????????????? ?????? ???? ???????????? ???????? ?????????? ???????? ???????? ????????????????!" Helping others doesn’t just create positive experiences—it builds a reputation of trust and reliability.

We couldn’t agree more with Elevated Steel—the personal touch makes all the difference! At Phoenix Technical Marketing, this is exactly what we preach: answer the phones, return the calls, make the connection. In an industry that thrives on relationships, there’s no substitute for real conversations with real people. Kudos to Elevated Steel’s customer service team for setting the standard! ?? #CustomerService #PersonalTouch #TechnicalMarketing #RelationshipsMatter

#6 Ask About Future Projects Let the prospect know that you’d like the opportunity to be a long-term partner. Don’t just settle for the initial job. Ask about their business and what other types of work they sub-contract and how often. Showing interest in long-term partnership can make you a preferred partner rather than just another bid.