Phire Group

Two Men And A Truck came to us with the challenge of finding out if the brand they created 40 years ago still resonated with their current customers. Phire was excited to set out on this journey to find their answer. Click the link to see the full case study. https://lnkd.in/gcjDfM6g #marketresearch?#branding?#phiregroup?#agency?#work

A wine — and a state of mind. We're so excited to introduce you to Zilly. Available in select Meijer locations, this fun, vibrant wine collection is made by our client Leelanau Cellars. Together, we created a bright new brand, complete with quirky hand-drawn illustrations and irresistable color. Available online and in stores. Get your Zilly today. #zillycrafty #newproduct #launch #web #phiregroup #branding #phiregroup #branding Website: https://zilly.wine/ Instagram: @Zillywine

Imposter syndrome is a common challenge for creatives. But what happens when your concept actually works? Could it be your last good idea? Probably not. Read our blog post about shifting creative perspective. https://lnkd.in/gccwTCHU #phiregroup #branding #client #relationship #work #antiagency

Empowering our clients is our passion. We love working with long-time partner Lake Trust to do the same for their members. For their Empowerment Series, we captured compelling stories that show how the community-based credit union supports their members in moving toward a powerful future, from starting a business to personal financial planning. The results have been stellar: 100,000 hours of videos viewed annually and 73% increase in new user traffic. See the case study to learn more. https://lnkd.in/gZcr37t8 #phiregroup #branding #client #videoproduction #bts #Storyboard

The canoes are back in storage and all the flags have been captured. It was another successful summer at Camp Phire! Check out some of our intern work. #phiregroup #interns #work #team #branding #student

The concept of Brand Connection has traditionally been uncertain, unscientific, and just plain MUSHY. At Phire, we take an engineering approach to for more possibilities, more success, and yes, more customers. Find out about our efficient, effective plan design. #phiregroup #branding #work #team #growth #blog https://lnkd.in/gxXvDGCT

We helped the University of Michigan Museum of Art create a personalized art experience for every patron. The MyUMMA portal lets users create an account to save their favorite works of art, build a virtual group to spark conversation, and share their very own curated collection — all for free. Take a look and give it a try. #phiregroup #branding #umma #features #dev #website

Grab attention, drive results. At Phire, we believe ads should do both. Our team combines creative vision with strategic planning to bring visibility and spark action. #phiregroup #branding #media #campaign #adcreative #clients #work

Marketplace Homes is the leading contingency real estate firm in the U.S. They partnered with Phire to take their digital presence to the next level. Together we helped create a site that fosters more quality engagements, better cross-selling, wider reach, and so much more. See the results. https://lnkd.in/gNK7Ce9D #phiregroup #branding #client #relationship #work #antiagency

To prepare for their next era — and new possibilities — the University of Michigan Museum of Art enlisted Phire's expertise. Together with the UMMA team, and the greater community, we built a foundation for a dynamic brand and a transformative digital experience. See the process and the results. https://umma.umich.edu/ #phiregroup #branding #client #relationship #work #antiagency