Phia

Fast fashion feels cheap, but is it really? People often turn to fast fashion because it feels like the most affordable choice—but we pay a higher price in the long run: for the planet and for the people who make our clothes. Higher-quality items last longer, meaning a lower cost per wear. Investing in timeless, durable items isn’t just more sustainable—it’s a stand against throwaway culture. As Vivienne Westwood said, 'Buy less, choose well, make it last.' ?? Shopping secondhand is the ultimate win-win—it’s kinder to your wallet and the environment. Follow Sophia Kianni ?? and Phia for more content like this ??

It’s been just two days since our summit, and I’m still in awe. My inbox is overflowing with messages of gratitude from attendees and speakers alike! A special thank you to our keynote, Sophia Kianni. From social activist to founder, Sophia’s journey left our 200 attendees inspired and ready to lead. She’s more than a speaker—she’s an inspiration for the change we’re all working toward. Impact as a Compass ?? Through her work with Climate Cardinals, the UN, and now Phia, Sophia’s story shows that meaningful impact is a career compass, driving growth across every field. Her Reach: A Global Network ? 16,000 student volunteers in 80+ countries ? Average volunteer age: 16 ? Mission: Increase climate education access, especially for non-English speakers ? 3,000,000+ words translated into 100+ languages Phia: Redefining Fashion’s Footprint The fashion industry generates 1.6 billion tonnes of greenhouse gases each year. Phia is here to change that. By offering secondhand alternatives across 150+ resale partners, Phia lets you save up to 75% on your favorite finds while cutting carbon. Buying used cuts an item’s carbon footprint by 82% and saves up to 90%. As Sophia reminded us, "The future of fashion is nothing new." Together, we left the summit with renewed purpose and the tools to drive change. Sophia’s journey is proof that each of us can integrate passion with impact, redefining success not just for ourselves, but for the world. Here’s to a future shaped by bold ideas, sustainable choices, and the unstoppable energy of women leaders. Thank you, Sophia, for inspiring us to lead with purpose!

?? Big news - our team at Phia launched our beta, and I’m so excited to share it with you finally! Phia helps you shop thoughtfully. Our new Chrome extension is perfect for anyone who wants to shop smarter and save money: https://bit.ly/3ZeRcLB Before you buy something, we’ll show you how much you could resell it for later - so you’ll know if it’s a smart purchase that holds its value, or if it’s better to grab it secondhand. We also make secondhand shopping effortless - Phia takes you straight to resale options (up to 75% off!) from places like eBay, Poshmark, and Depop. Think of it as Google for secondhand shopping. It’s wild to think this was just a concept we were brainstorming a few months ago, and now it’s live. I’d love for you to try it out: https://bit.ly/3ZeRcLB. Your feedback means everything to us right now, so don’t hold back - DM me or leave a comment with your thoughts! ?? btw: we’re also hiring for engineering and product management roles. If you’re interested, email us at [email protected]!

What, like it’s hard? Loved being the keynote speaker at the Harvard University Women in Entrepreneurship Summit ?? Spoke about the big things coming soon for Phia ?? ?? try our Beta on your computer, GoPhia.com Did you know that less than 2% of venture capital funding goes to women? It’s time to break barriers, pave the way for more inclusive innovation, and ensure female founders get the support they deserve!

?? **We’re Hiring!** looking for a product obsessed engineer to join Phia in NYC! Me and Phoebe Gates are building Phia to transform e-commerce with AI-driven recommendations and circular solutions, consolidating hundreds of partnerships with top shopping giants like Neiman Marcus, Poshmark, eBay, Etsy, and more. ?? Check out our beta at Phia.com ?? We’re looking for a 10x engineer to join our world-class team of alumni from companies like Honey, Pinterest, Attentive, and Amazon. Why join Phia? ?? Competitive Startup Salary: Cash, Equity, 401k matching, healthcare, etc.! ?? Impactful Work: Join a fast-paced early-stage startup to shape the future of sustainable shopping. ??? Paid Team Off-Sites: 24 hour hackathons at our quarterly team off-sites in California and Montana. ?? Fire NYC Office: located in the heart of Union Square with a fully stocked Celcius fridge ?? If you’re interested, comment below and send us a few lines about yourself to [email protected], we’ll be in touch!