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Breaking News: EA Sports Just Changed the Game! Here’s a bold move that's turning heads: EA Sports is now compensating college athletes for their likeness in video games. Why does this matter? ?? For Athletes: →A new revenue stream that acknowledges their hard work. For the Sports Industry: →A shift towards equitable compensation models. For Business & Athlete Rights: →A blueprint for respecting athletes' rights while chasing commercial success. This decision is more than a policy change—it's about: Recognizing athlete contributions. Mapping a path for future partnerships. Balancing commercial interests with rights. What's Next? This opens up crucial conversations on athlete compensation and sports business models. → What will be the long-term impact on the sports industry? →How will this influence the approach to athlete endorsements? Your insight matters. Share your thoughts on EA Sports’ bold initiative. What's its potential ripple effects across sports? For an in-depth discussion: Check out the full episode of the AIIE podcast in the comments below. Don't miss it!