Pharos

Three years of Pharos. ?? On February 14, 2022, we launched Pharos with a clear mission: to champion creators, foster ethical partnerships, and contribute to a more sustainable creator economy. Three years later, that mission is more meaningful than ever. We are deeply grateful to the creators who trust us, the brands that align with our values, and the incredible team that brings it all to life. This journey would not be possible without each of you. Thank you for being part of this chapter. We look forward to continuing this impactful work together.

We’re incredibly honored to have been named Second Runner-Up for the Ethical Impact Award at the first-ever Creator Agency Awards! ?? A huge thank you to July for recognizing the organizations working to create meaningful, ethical influence. It was an honor to be nominated alongside so many industry leaders, and we want to extend our congratulations to all the nominees—especially this year’s winner, Inclusify Studio! For Pharos, this recognition is a testament to the power of ethical, impact-driven creator partnerships. We’re excited to keep pushing for a more transparent, sustainable, and values-driven creator economy in 2025 and beyond. Thank you to our creators, partners, and community for being part of this journey—we couldn’t do it without you! #EthicalImpact #CreatorEconomy #PharosImpact #Sustainability #ConsciousCreators #ThankYou

Pharos Fact of the Week: The link between animal agriculture and climate change is undeniable. It's time to consider the environmental impact of our plates. ?Even small shifts in our diets can make a difference! Want to learn more about sustainable eating and reducing your carbon footprint? We have a roster of incredible creators sharing their knowledge and delicious plant-based recipes. Let's make a change together! #PharosFact #ClimateChange #SustainableEating #greenhousegas #climatechange #globalwarming #sustainability #greenenergy #environment #climatecrisis #savetheplanet #Pharos

Building a sustainable future requires integrity and a long-term vision. At Pharos, we're not interested in quick wins or fleeting trends. We're invested in cultivating authentic partnerships that stand the test of time. We believe that by being transparent and staying true to our values, we can help impact creators build lasting legacies. We're here to guide you on your journey, illuminating the path toward a future filled with purpose and positive impact. ? #HonestPartnerships #LongTermVision #SustainableImpact #PharosValues #IntegrityInBusiness #BuildingLegacies #PurposeDrivenCreators #EthicalLeadership

?? Pharos Sustainability Spotlight: Nature's Fynd, Nourishing People and Planet??? At Pharos, we’re always on the lookout for innovative companies that are making a difference. Today, we’re shining a light on?Nature's Fynd,?a company that’s revolutionizing the food industry with its unique approach to sustainable protein - and one that we've had the honor of working with many times over the last three years. Nature’s Fynd is committed to creating a more sustainable future by developing delicious, nutritious food that doesn’t harm the planet. Their groundbreaking protein, Fy, is derived from a rare microorganism found in Yellowstone National Park. This innovative ingredient allows them to produce food with a significantly lower environmental impact than traditional protein sources. By choosing Nature’s Fynd, you’re not only making a delicious choice but also supporting a company that’s dedicated to a healthier planet. Let’s work together to create a more sustainable future, one bite at a time! #Pharos #Sustainability #NaturesFynd #SustainableFood #PlantBased #ClimateAction #FutureOfFood

Welcome Back To Pharos POV:?Demystifying the Industry, a new educational series designed to cut through the noise and provide clear, actionable insights for brands seeking to harness the power of authentic influencer marketing. ? In the 2nd installment, we're tackling one of the biggest pain points: How to Find the Right Influencers for Your Brand (and Avoid the Wrong Ones). Choosing the right influencer isn't just about reach or follower count it's about finding individuals whose values resonate with your brand's mission and whose audience trusts their recommendations. ?This is more than just marketing; it's about creating a ripple effect of positive change, one authentic connection at a time. #InfluencerMarketingTips #FindTheRightInfluencer #BrandPartnerships #AuthenticMarketing #EthicalInfluencerMarketing #SustainableMarketing #CreatorEconomy #PharosPOV

We're excited to shine a light on Karee Upendo and her inspiring collaboration with Microsoft Windows Copilot+ PC. Watch as she leverages the power of the Windows CoPilot+ PC to boost beekeeping productivity on her farm. At Pharos, we celebrate these meaningful collaborations that foster growth, creativity, and community. #PharosFeature #CreativeCollaboration #Empowerment #CommunityOverCompetition #WindowsInnovation #CulinaryMagic #HoneySweetSuccess #BeeKind

Another Pharos Client Success Story shines bright! This time, we're thrilled to celebrate our incredible partnership with Aspiration, a company truly committed to making a difference. ??Justin McKinney, Director of Organic Growth at Aspiration, shared the above kind words about his experience. This feedback means the world to us!At Pharos, we pride ourselves on being more than just a service provider; we strive to be a trusted and valued partner. ?? Our work with Aspiration involved multiple successful activations, all launched in quick succession thanks to the collaborative spirit and adaptability of both teams.Stay tuned for more success stories that showcase the impact we're making, one authentic partnership at a time. #PharosSuccess #Aspiration #ImpactCreators #CreatorEconomy #SustainableMarketing #EthicalMarketing #Partnership #ClientSuccess #SocialMediaMarketing #DigitalMarketing #Testimonial

?? Welcome back to Pharos Insights!?January 2025 just rewrote the social media playbook. This isn't your average start to the year; we're talking a full-blown landscape shift. Between the intense TikTok ban hearings before SCOTUS, and President Biden giving a 36-hour extension to the January 19th ban, the future of one of the biggest social platforms is now sealed. As a talent agency, we've never seen a month quite like this. ??We know these changes have a real impact on our creators, especially the looming possibility of lost income streams. It's not just about views and likes, it's about livelihoods. ?? We understand that the social media landscape is constantly evolving, but our core values remain constant.This is a pivotal moment in the digital age, and we're in it together. #SocialMediaShakeUp #TikTokBan #CreatorEconomy #ImpactCreators #DigitalLandscape #SustainableInfluencer #PharosInsights #SocialMediaTrends #creatoreconomy

This quote from Scott Adams truly resonates with us here at Pharos. We believe that even the smallest efforts when driven by compassion and purpose, can create waves of positive change. We aim to illuminate the path for impact creators, fostering authentic partnerships that ripple outwards, making a lasting difference in the world. Every kind action, every ethical collaboration, contributes to a more sustainable and compassionate future. Let's create some ripples together! #KindnessMatters #ImpactCreators #SustainableImpact #SocialGood #PharosImpact #CompassionateCollaboration #CreatorEconomy #HonestPartnerships #MakeADifference