Phaedon

Adding AI to your team is like onboarding a brilliant new colleague—one that needs clear direction and performance evaluation. But without proper measurement, how can you prove its impact? Our own Emily Merkle, SVP Analytics & Data Science, breaks down the essential components of an effective GenAI measurement plan: - Setting clear objectives and identifying the right KPIs - Establishing baseline measurements before implementation - Looking beyond immediate metrics to capture total business impact & ROI Successful organizations don't just implement AI—they measure its impact strategically across multiple business dimensions. Whether you're just starting or looking to enhance your current AI initiatives, a robust measurement framework is your path to demonstrable success. Read the full article to learn how to prove and improve your AI investment: https://bit.ly/4kqz363 #GenerativeAI #AIStrategy #BusinessROI #DataMeasurement #BusinessTransformation #MarketingTech

?? We're incredibly proud to share that our visionary CEO, Kris Tremaine, has been featured by Agency Compile in their "Agency Spotlight: Notable Women" series for Women's History Month! Kris stands alongside remarkable leaders from across the industry who are driving meaningful impact and breaking barriers every day. Her leadership continues to inspire our team and shape Phaedon's commitment to excellence. A heartfelt thank you to Agency Compile for recognizing each of these exceptional women and creating a platform to celebrate their contributions. Read the full feature here: https://lnkd.in/e_UwJjms Join us in congratulating Kris and all the phenomenal women recognized! ?? #WomensHistoryMonth #WomenInBusiness #WomenWhoLead #WomenLeadBusiness

In our latest POV, Emily Merkle, MS explores a crucial paradox: a marketing landscape that overflows with "personalized" communications that feel mechanical and—well, impersonal. “When personalization becomes nothing more than sophisticated data-driven stereotyping, it doesn't strengthen customer relationships—it undermines them.“ Learn how forward-thinking brands are balancing AI efficiency and authentic human connection, and discover how technology becomes an enabler for meaningful customer relationships, not a replacement. Read the full article here: https://bit.ly/41VEhyl #Personalization #CustomerExperience #MarketingStrategy #BrandStrategy #AIinMarketing

We're excited to return as a Loyalty Expo sponsor this May! ?? Looking forward to sharing the stage with awesome brands during our panel session, "Getting Back to the Basics in Loyalty: Putting the Customer at the Center." We'll dive into how a focus on customer-centric fundamentals is transforming loyalty strategies for successful brands. We'll also break down the core strategies that drive successful loyalty initiatives in today's evolving marketplace. Huge thank you to Loyalty360 for continuing to host this premier event that brings together the brightest minds in customer loyalty. Will you be in Orlando? We'd love to connect! Drop a comment below if you're planning to attend, and let's schedule some time to chat about your loyalty initiatives. #LoyaltyExpo2025 #CustomerLoyalty #LoyaltyPrograms #CustomerCentricity #Orlando

We couldn't agree more! What an energizing evening in NYC with senior executives diving into all things customer loyalty—from strengthening emotional connections to optimizing program ROI. Our heartfelt thanks to all the brand leaders who joined us and brought such valuable perspectives to the table. And special appreciation to the GDS Group team for helping to orchestrate this wonderful event. #CustomerLoyalty #ExecutiveNetworking #EmotionalLoyalty #MeetTheBoss

True customer loyalty goes beyond points—it's about human connection. The most effective customer relationships happen when brands see loyalty as an outcome—not just a program. This customer-centric approach transforms casual buyers into passionate advocates. Discover more about how successful loyalty strategies focus on: - Building trust through active listening - Personalizing experiences that resonate - Creating seamless interactions across channels - Leaning into shared values for customer alignment Read the full article to discover five practical steps for creating authentic connections that drive real business results. Check it out here: https://bit.ly/4kx5X5c #CustomerLoyalty #BrandStrategy #CustomerExperience #LoyaltyMarketing #CustomerCentric #BrandEngagement

Great to see our very own Katie Berndt, MBA and Lauren Sutherland, MBA (she/her) featured in Loyalty360's newest Industry Perspectives Feature on short-form content strategies. In today's fast-paced digital landscape, creating meaningful "snackable" moments has become essential for brands looking to foster deeper customer connections beyond transactions. Katie and Lauren offer valuable insights on how brands can leverage these micro-interactions to build lasting loyalty—drawing from their extensive experience crafting standout customer engagement strategies for our clients. Check out the full feature to learn how these bite-sized content opportunities can create outsized impact for your loyalty initiatives! #CustomerLoyalty #ContentStrategy #ShortFormContent #DigitalEngagement #LoyaltyMarketing #CustomerExperience

?? Big news! Phaedon has been accepted into Perplexity's prestigious Business Fellowship program! We're thrilled to join this innovative initiative that aligns perfectly with our commitment to staying at the forefront of AI-powered solutions. This fellowship will empower our team to harness Perplexity's advanced technology, enhancing how we develop strategic insights and deliver exceptional results. For those not familiar with Perplexity, it's a groundbreaking AI search engine that transforms information gathering and analysis. Beyond providing real-time web insights, it integrates with organizational data and premium sources like Crunchbase and FactSet. Their Deep Research feature generates sophisticated analysis in minutes—turning complex questions into actionable intelligence. At Phaedon, we believe that smart technology combined with human creativity leads to remarkable outcomes. This fellowship represents our ongoing investment in tools that amplify our team's ability to drive meaningful impact. We're excited to share our journey and the innovation that emerges from this collaboration. Stay tuned! #AIinBusiness #PerplexityAI #DigitalInnovation #DataDrivenStrategy #BusinessIntelligence?

In an era where customer expectations are evolving faster than ever, #retail brands face unprecedented hurdles in building meaningful loyalty. Our latest POV from Ned Shugrue unpacks six key challenges reshaping the retail loyalty landscape: 1?? Standing out in a saturated market 2?? Meeting heightened consumer expectations 3?? Balancing data utilization with privacy 4?? Delivering consistent, frictionless experiences 5?? Maintaining relationships beyond transactions 6?? Striking the right balance between price and value Learn how the most successful retailers are now building comprehensive loyalty ecosystems that blend points-based rewards with deeper engagement strategies, creating personalized experiences that foster genuine advocacy. Read the full article here: https://bit.ly/3XENsSa #RetailStrategy #CustomerLoyalty #BrandAdvocacy #RetailInnovation #ConsumerExperience #RetailMarketing

Today on International Women's Day, we honor the exceptional women who power Phaedon forward. As a proudly women-led organization, we witness firsthand how female leadership transforms workplaces, drives innovation, and builds inclusive cultures. Our success isn't just influenced by women—it's fundamentally built on their vision, expertise, and determination. From strategic direction to day-to-day operations, women at Phaedon don't simply participate—they lead, they shape, they revolutionize. We celebrate not only their accomplishments but their courage to redefine leadership in their unique voices. The future isn't just about equity—it's about embracing the distinctive strengths women bring to every challenge. To women everywhere blazing trails and lifting others: we see you and we celebrate you—today, and every day. #IWD2025 #WomenInLeadership #BreakingBarriers #PhaedonWomen #InternationalWomensDay