PG Forsta

As Black History Month comes to a close, it calls us to reflect. But more importantly, it calls us to act. It’s a reminder that when it comes to equity in healthcare, addressing disparities in patient experiences isn’t just about acknowledging history—it’s about shaping the future. The patient experience is not one-size-fits-all. Our latest research shows significant disparities in how different communities experience healthcare—Black patients, for example, report lower ratings on empathy and teamwork. Women are often underdiagnosed with heart disease, while low-income and rural communities face significant barriers to preventive care, routine check-ups, and mental health services. These gaps are real, and patient experiences and outcomes still vary widely by demographics. Closing them requires a deeper understanding of patient needs, informed by data. Our blog explores how healthcare organizations can identify and address these gaps, ensuring every patient receives the care, dignity, and respect they deserve. Because equity isn’t an initiative—it’s a responsibility. Read more in this latest blog from Deirdre Mylod, PhD, our SVP of Research of Research and Analytics: https://lnkd.in/gadahE_D

Is your research future-proof? Buried under disconnected tools, manual processes, and inefficient workflows research isn't ready for the future. The result? ? Researchers spend 80% of their time preparing data instead of finding insights ? AI adoption in market research is shockingly low. Only 1 in 5 have fully embraced it ? Agencies not using integrated solutions complete tasks 25% slower than those who do Future-ready agencies aren’t just keeping up. They’re leading the charge. They’re integrating, automating, and leveraging AI to deliver insights at lightning speed. Want to future-proof your research agency? Read our latest blog to see how: https://lnkd.in/gW6mJsCZ

?? ICYMI: Our "Consumer experience in healthcare" report is here! Healthcare is at a crossroads—balancing innovation with tradition to meet evolving consumer expectations. Drawing insights from 6.5M patient encounters and a nationwide survey, we explore how people find and engage with providers today, their trust in AI, and the future of healthcare experiences. Check out what Becker's Healthcare had to say: https://lnkd.in/dhug3dej

Healthcare is at a tipping point. A national decline in employee engagement. Burnout is rising. And the gap between providers and leadership? It’s only growing. It’s not just a warning sign—it’s a call to action. At #HX25, our Chief Clinical Officer Jessica Dudley, MD hosted a panel of six trailblazers making significant strides on well-being and retention of the healthcare workforce. Today, she shares six strategies for re-shaping well-being and retention efforts that move the needle: https://lnkd.in/gbz27sxn

Research HX is like taking the express lane to higher-quality research, deeper insights, and faster decisions. Leave conventional research in the rearview mirror. It’s time to take the lead with AI-enhanced tools. Want to see how it works? Download our latest eBook and discover how to power up your research game: https://lnkd.in/g9utF9wY

Consumers are used to picture perfect streaming, same-day shipping, instant answers... but a 3-week wait for a doctor’s appointment? There’s no way around it—technology is evolving fast, and so is its influence on healthcare. The experience gap is widening with evolving expectations of healthcare consumers. Our new report, "Consumer experience in healthcare," underscores the growing role of digital tools and AI in patient engagement and explores what patients really expect from modern care delivery. Based on insights from 6.5M patient encounters, combined with a nationwide survey of healthcare consumers, discover how to bridge the divide: https://lnkd.in/d3PF_3xi

?? Get ready for a different kind of love letter this Valentine's Day. Our Chief Experience Officer Chrissy Daniels shares how three little words — "You have cancer" — revealed the heart of healthcare. When Chrissy received her cancer diagnosis, she discovered that great care is built on love—love for patients, love for progress, and love for making healthcare better. Read her tribute to the industry that heals with both science and soul. https://lnkd.in/gebDVeE8

The hallways at #HX25 were buzzing with one clear message: healthcare is changing, and we're changing with it. As we look ahead, we're more committed than ever to helping healthcare organizations deliver on the promise of human-centered care through advances in AI technology, safety and reliability principles, and the Human Experience. Read the full insights from HX25 from our Chief Medical Officer Thomas Lee, MD: https://lnkd.in/gkQNBquZ

AI in market research isn’t just a buzzword—it’s the ultimate sidekick for researchers ready to tackle time-consuming tasks and unlock deeper insights faster than ever. But let’s be honest, diving into AI can feel a bit like walking into a sci-fi movie: exciting, yet mildly terrifying. That’s why we’ve got your back with five easy steps to help you embrace AI like a pro: https://lnkd.in/gxefudhB

?? Local marketing isn’t just about showing up—it’s about connecting. Customers crave more than just convenience or price; they’re looking for brands that truly get them. Emotional connection is the game-changer. It’s the friendly greeting, the tailored email, or the local event that feels like it was made just for them. For franchises and multi-location brands, the challenge lies in creating scalable connection without losing that personal touch. The payoff? Loyal customers who stay longer, spend more, and share your story. Dive into our latest post to discover actionable strategies to foster emotional connections at scale—and turn one-time buyers into lifelong advocates: https://lnkd.in/ggcvAaFj