P&G Alumni, Digital Forum

I’m honoured to be a judge for The Marketing Society Global Awards 2025, celebrating its 40th anniversary! This milestone year is a perfect opportunity to highlight the innovative brands, campaigns, and individuals making a meaningful marketing impact. Excited to recognise the best in our industry! #TheMarketingSociety #GlobalAwards

POSSIBLE, Miami: Apr 28-30, 2025 ?????? Last year’s P&G Alumni, Digital Forum event was a blast (pic below)—we got together to reconnect, share ideas, learn from each other, network with fellow alumni and other senior?marketers, and soak up the Miami vibes.?And this year? We’re making it even better. We’re excited to invite you to the second edition of this special gathering.?A chance to experience the future of marketing & advertising tech in one of the world’s most vibrant cities. ?? What’s New This Year? ? Premium Pass—FREE (for brand-side professionals) ??$750 stipend from the organizers to help cover costs?(for brand-side professionals) ??Private Innovation Workshop—get hands-on with the latest products, tech, and startups shaping our advertising and marketing industry ??Exclusive Invite to the coolest Party of the event (more to come...)—because great conversations deserve a great setting This is your chance to be part of something special—don’t miss out! ??Link to register or share your interest in the first comment

Want to build your own GPT? ?? OpenAI CEO @Sam Altman reveals how to create a GPT app in under 4 minutes, no coding needed. ?? This marks a major tech shift, enabling anyone to build and sell AI apps. Expect an explosion of new products and solo entrepreneurs in the coming years. What would you build? Share in the comments below ??

Today’s modern marketers understand that any new campaign or activation they launch will be seen by a wide range of audiences: ? Their target consumers, who they hope will engage with and resonate with the message. ? Competitors, always watching to see what their rivals are up to. ? Cultural commentators and online communities, analyzing how the content fits into broader trends. ?? And now, there’s a new audience to consider—Large Language Models, the foundational tech that generative AI agents and apps are built on. Why does this matter? These models are rapidly becoming a key intermediary in how consumers discover, interpret, and engage with brands. Whether it’s summarizing product reviews, answering questions, or generating content based on brand messaging, AI’s understanding of a brand can shape consumer perception just as much as traditional media. Marketers need to think not just about reaching people but also about how their brand is being learned and represented by AI. Are your brands taking care of this new audience? How? #AI #media #LLM #advertising #marketing

POSSIBLE, Miami: Apr 28-30, 2025 ?????? Last year’s P&G Alumni, Digital Forum event was a blast (pic below)—we got together to reconnect, share ideas, learn from each other, network with fellow alumni and other senior?marketers, and soak up the Miami vibes.?And this year? We’re making it even better. We’re excited to invite you to the second edition of this special gathering.?A chance to experience the future of marketing & advertising tech in one of the world’s most vibrant cities. ?? What’s New This Year? ? Premium Pass—FREE (for brand-side professionals) ??$750 stipend from the organizers to help cover costs?(for brand-side professionals) ??Private Innovation Workshop—get hands-on with the latest products, tech, and startups shaping our advertising and marketing industry ??Exclusive Invite to the coolest Party of the event (more to come...)—because great conversations deserve a great setting This is your chance to be part of something special—don’t miss out! ??Link to register or share your interest in the first comment

There are different types of timeless beauty. If you describe something as timeless, you mean that it is so good or beautiful that it cannot be affected by changes in society or fashion. This is what I call “La grande bellezza”, something Passing the test of time and eternally giving us emotions like the ones we felt yesterday watching the Grand reopening of Notre Dame de Paris. I remember like yesterday while on a plane ?? from Milan to Paris, seeing the fire ?? from the sky and feeling heartbroken. I will also never forget the sense of pride in humanity I felt yesterday by experiencing what can be accomplished when we focus on preserving beauty with passion, mastery and devotion. Feeling beyond proud to be part of L’Oreal Groupe that warmly contributed to this amazing project. Always pushing the beauty that moves the world ????? #loreal #beautythatmovestheworld

Unilever has appointed Mary Carmen (MC) Gasco-Buisson CEO of its Prestige Division. Gasco-Buisson succeeds Vasiliki Petrou, who departed the consumer goods business in July after a decade at the helm. Click the link below to read the full article. Words: Amanda May (previously Pauley)

Thank you, Brand Innovators, for this. Let me take a moment to say thanks to the amazing talented marketing team at Ulta Beauty and all of the amazing female marketeers I have grown up with. You amazing, fearless women - you know who you are!!! Thank you for everything you do for us and for the next generation of female brand leaders!!! Here at Ulta Beauty, we are dedicated to using the power of beauty to unlock the possibilities within each of us and bring joy to the journey. Now that my linkedin friends- is a purpose that inspires innovation!! Cheers to ongoing innovation and inspiration! #UltaBeauty #JoyForward #HolidayBeauty?#ThePossibilitiesAreBeautiful?

Are you in NYC for?Advertising Week? ?? Join us for a?P&G Alumni, Digital Forum?informal get-together on the evening of October 9th ?? For tickets (free access to VIP lounges for P&G Alumni) and details on logistics, please send a private message??? Andrea Davey, David Zapata, Thomas A. Burkhardt, Danilo Tauro, PhD, Kaisy Mae O'Reilly, Vanessa Y. Liu, Filippo Passerini, Chris Giacolone, Yana Ernazarova, Elisa Fernandez Resina, Ludovic de Valon, Haley Paas, Gerry D'Angelo, Michelle Crossan-Matos... who else is there? Please like, comment or share for reach??? #Advertising #AWNewYork24 #PGAlumni

The trilogy (1) Inspired, (2) Empowered, and (3) Transformed is a must-read for anyone working in tech. Marty Cagan ?? Here are the top 10 takeaways that resonated with me the most: 1?? First Principles: Start with an insight-driven strategy, strong cross-functional teams, skilled discovery and execution, and a solid product culture. 2?? Insight-Driven Strategy: Do not be constrained by rigid timelines or templates. Proof-backed and insight-backed approaches will lead to better decisions. 3?? Collaboration as a Cultural Shift: True collaboration means co-creating solutions rather than just consulting others after decisions have been made. 4?? Dependencies: Establish fully autonomous teams that can own the entire process, reducing bottlenecks and increasing speed to delivery. 5?? Consensus Isn’t Always Good: Encourage hotly debated topics to fuel better decision-making. Aim for people to disagree and commit. 6?? Promises: Organizations often demand promises on uncertain timelines and hold them against teams later. Shift from promises to commitments. 7?? Trust: Building trust between product and commercial teams is key. Important to focus on core business metrics to foster confidence among stakeholders. 8?? Time to Money over Time to Market: Instead of celebrating quick product launches, prioritize the time it takes to generate meaningful returns. 9?? Transformations do not start with IT: Many “half-transformed” organizations think culture starts with IT and expands from there, but it’s quite the opposite. ?? The 20 Principles: Use these guiding principles to not only redesign your organization’s structure but also transform its culture, that drives all the rest. Thoughts? Other learnings? Product School, P&G Alumni, Digital Forum, Aperiam, Mashable #advertising #media #tech #product #growth #innovation