PETERMAYER

What makes a fan stick around for life? Spoiler: It’s joy. See how brands can harness it. ? https://lnkd.in/eQuFvBmx

Brand loyalty is about building a fan base. And just like great sports teams, brands that create real connections (and stand for something) are the ones that win. ?? Our CCO, Dave Damman, breaks it down in ADWEEK.

Arlington, Texas doesn’t just host the Cowboys; it’s where the Cowboys come to play.??? Love seeing our client, Arlington Convention & Visitors Bureau, get the recognition they deserve. If you didn't know…now you know. Read: https://lnkd.in/e6yZSmpK

Oxbow Rum Distillery is redefining American rum, and the world is taking notice. ?? Cheers to Olivia Stewart for leading the charge with her bold vision and passion. We're honored to work with fearless female entrepreneurs who are shaking things up—literally. - Article by Georgie Collins. The Spirits Business

You can give Mandi Credeur many titles for the incredible skills she’s honed over the years at PETERMAYER. After last night, we’re adding Ad Person of the Year to the list. Congrats, Mandi, on this well-deserved achievement! ??

Our Big Game Holy Trinity: Grant Delpit, Terry Bradshaw and our friends at Zatarain’s. During footballs biggest weekend, we had the pleasure of supporting the Louisiana Health Huddle with National Football League (NFL) legend Terry Bradshaw, presented by Zatarain's and benefitting the Al Copeland Foundation and CALA. This event put men's health in the spotlight as Bradshaw shared his personal health journey to raise awareness about cancer prevention. We had an unforgettable and inspiring evening and even enjoyed some delicious jambalaya. . . Claude Davis

The brain behaves differently when experiencing joy. We did a little scientific testing to prove it. And since so many of you are feeling negative about this year’s Super Bowl ads, we put together a Joy Cut of the most joyful 45 seconds from this year’s commercials. (It ain’t all bad.)

Joy comes in many forms. Sometimes even in giant red pins. ?? Big thanks to Trishelle for helping us capture the Joy of Bad Juju and maybe changing the outcome of Super Bowl LIX. ??

Another Super Bowl, another opportunity to talk about which ads were the best. ADWEEK reached out to our very own Michelle Edelman and Dave Damman to get their take on some of the spots from last night. Hims & Hers: https://lnkd.in/ewxPQ7AS FCAS: https://lnkd.in/ggtW3GAe He Gets Us: https://lnkd.in/gmycrzsm

On Saturday, football fans in the French Quarter were met by Stu Piderson, a 10-ft. Voodoo Doll Referee, and the ultimate reality Gameplayer, Trishelle Cannatella. Fans were allowed the opportunity to stick it to the ref with custom pins. Throughout the day, it became clear Philly fans were eager to show the refs bad juju in hopes that it would help their chances in the Big Game. As the results of the game were etched in history, we knew the bad juju worked and led Philly to its latest win. To Chiefs fans, we apologize but hope that now you understand how the Joy of Juju can change the course of victory. Refs, am I right?