Pesto Media Group

Proud to present this spec ad that we created for CELSIUS Holdings, Inc.! While our team has been focused on delivering the best ad management results for our monthly clients, these big, creative projects keep our team hungry and thinking outside of the box. Get in touch if you want to take your brand to the next level. Big thanks to our Director of Photography Jon Bass and the whole team for their great work. Check out our Instagram post for full crew credits! #Celsius #CelsiusLiveFit

We are excited to share a few screenshots from an array of assets we have been working on for a company preparing to hit the market! Working with their team throughout the brand's infancy has resulted in important growth and experience for Pesto. Additionally, this company has heavily implemented #AI into their workflow, and we have been pushing ourselves to do the same and learn from their expertise to optimize processes in our products. We look forward to sharing the final versions of these projects, which include a full spectrum of digital marketing deliverables such as social media content, social ads and broadcast-ready commercials.

Another project release! Continuing our project showcase series, this ad is a prime example of how Pesto can produce broadcast-ready material, customized to your budget and business. A strong hook, powerful visuals, and a call to action are the fundamentals of video advertising for a reason. We love how this example combines humor, short storytelling, and the aesthetic quality central to the brand. Even better, we deliver this to you for less than the competitors.

We are excited to unveil our recently completed projects over the coming weeks! To begin, we want to spotlight an example of a "show, don't tell" approach as it relates to product marketing in a high-production value advertisement. In this instance, the business (our client) offered a high-quality product marketed toward an affluent demographic. In today's marketing world of hyperbolic claims and empty promises, we believe that emphasizing quality, attention to detail, and the spirit of the company itself can cut through the noise and make a meaningful impression on a potential customer. By showcasing the product formulation process and final results, you're offering a tangible demonstration of your skills and expertise. It's a form of social proof, letting your work speak for itself and building trust. Advertisement strategy is never a one-size-fits-all approach, and we suggest different angles for clients offering a different product to a different target audience. We couldn't be happier with how this ad turned out and we can't wait to show you what else has been in the works!

What does a Pesto shoot look like? ??The answer is, it depends on the client. ??Some of our clients seek bite-sized content that can double as effective, organic feed material. For those shoots, a small team armed with phones and basic gear can be more than sufficient. ??Some of our clients are ready for their brand to take on the big stage and feature their product or service in a polished, broadcast-ready package. We are able to scale up our crew and equipment to compete with any production today. ?? Some of our clients already have their content ready, they just need ad management services. ??No matter what the shoot, Pesto offers the most competitive price point in the market. This clip shows a mid-sized production and some of what goes into our work behind the scenes. This is one of many exciting projects still in development; they are almost ready to go!

This past week, the Pesto team attended the Santa Barbara International Film Festival to celebrate the world premiere of their project, "Next Train Out", and its acceptance into this world-class festival. This project was the first major undertaking for Pesto and resulted in the experience and skillsets necessary to uplift the clients that would follow. It was independently formulated, funded and finished by our team at a time when we didn't have any kind of "reel" to show for ourselves. This recognition is an important marker of where Pesto began and it motivates our team to continue to bring our best to every opportunity.

Our NEW website & reel are live! This launch represents a fresh feel for Pesto; a sentiment reflected by the exciting projects our team has been taking on. Digital ad management, content creation & broadcast-ready advertisement production are all areas in which our team has developed a proven track record, and we know it is important for our web presence to reflect the quality and variety of our work. We are pleased to take a step forward with this release. Check it out here: https://lnkd.in/gqpjJae3

While Pesto's LinkedIn has been quiet, our team certainly has not! We have completed a number of successful projects and are continuing to work with clients both old and new in innovative and exciting ways. Here's what we have learned along the way: - We have developed a production style that maximizes deliverable amount with the intention of testing as many different hooks, taglines and CTA's as possible while maintaining quality across this range. - A commitment to mobile, social video is an essential aspect of our offerings. While we still see broadcast-ready, large scale ads as a distinct strength, companies of today need the same support and ability within the short form, social video realm. - Every project and every client is different and our team must respond dynamically to fast-paced market conditions. While we have clarified our packages and have developed repeatable, internal processes, our client-focused approach warrants flexibility and an openness to re-think strategy as it is informed by analytics. We can't wait to continue to share this Pesto journey! Attached are some screenshots from what we have been up to. Here's to a productive and gratifying 2024!