Personalization Pioneers

Ready to electrify your customer experience? Join us on the 2024?Personalization Pioneers?WORLD TOUR: Humans, Robots, Rock & Roll. ?? We’re bringing the Pioneers who put the “art” in artificial intelligence to New York, Los Angeles, London, Berlin, Paris, Singapore, Stockholm, and more to jam on the latest strategies, tactics, trends, and shifts in the world of customer experience. Stay tuned for tour dates, speaker announcements, and more!

What a fantastic week with colleagues, clients & friends in Stockholm, topped off on Thursday by this leg of the Personalization Pioneers world tour It was standing room only as we got to hear from amazing customer speakers, each delivering really insightful presentations and takeaways from their personalisation journey. Huge thanks to all of you for the time you took to share with all the other pioneers in the room. Sofia Bruseb?ck -Musti Group & Axel Eklund - Remotion Manuel Fernández & Marienza Benedetti - Electrolux Group Sarah Monaco - Sweaty Betty Magnus Parnebring - Byggmax AB & DJ! Thanks again also to our sponsoring and supporting partners: mParticle & Remotion -What a great ecosystem we have Looking forward to our next event in the region! Dynamic Yield by Mastercard

Last Thursday, I had the great pleasure of sharing some insights about our work on personalization at Byggmax AB. I want to extend a big thanks to Gemma Green, Harry Hanson-Smith, Matt Gray, and the rest of the team at Dynamic Yield by Mastercard for having me when Personalization Pioneers came to town. And of course, thank you to?Klaudia Karcz?for the?insightful questions. Also my alter ego got to bust out some darts at the afterparty ??

I had a fantastic time at Dynamic Yield's 'Personalisation Pioneers' event in Stockholm. The presentations were really insightful, and it was heartwarming to reconnect with old friends and colleagues. ??

Ayer tuve la suerte de poder participar en la mesa redonda de la I Edición de Personalization Pioneers en Espa?a organizado por Dynamic Yield by Mastercard Pude compartir mi experiencia sobre cómo el CRO ha sido clave dentro de nuestra estrategia digital y cómo ha contribuido al crecimiento de nuestra actividad comercial en Vodafone Espa?a y Lowi Espa?a. Gracias Rafael Pérez de la Concha y Ander Orcasitas. Gala Blasco, Paloma J., Núria Puig Aguilera, Encina Gutiérrez Vallinas, Alessia Zampini García, Pablo Sanz

El miércoles 2 de Octubre Dynamic Yield by Mastercard nos brindó una buenísima oportunidad en su evento de Personalization Pioneers para compartir reflexiones acerca de la personalización y sus catalizadores. Gala Blasco de Alshaya nos comentó lo importante que es generar empatía sirviéndonos de la predicción (NBA), además de poner foco en la localización de tu target para personalizar al máximo entendiendo el usuario que te está visitando. Paloma J. y Alessia Zampini García de Loewe nos hablaron del enorme reto de la personalización en la industria del lujo y las meticulosas reglas de negocio que puede seguir una casa como Loewe, también tuvimos la suerte de conocer las acciones omnicanal que permiten un impacto consistente en el usuario a través de una estrategia cross activo. ? Contenta de saber que en Accenture Song llevamos trabajando mucho tiempo en assets pioneros que permiten elevar la personalización a otro nivel, es una suerte contar con conocimiento interno en la casa que nos ayuda a cuestionar nuestros propios limites Marta Campmany Cano Sandra Carvajal Pérez Alba Rosillo Portalatín Rocío Martos-O'Neale Miguel-Romero

Algunas fotos de mi participación en el evento de Personalization Pioneers organizado por Dynamic Yield by Mastercard en Madrid el otro día. Fue un placer representar a RIU Hotels & Resorts y compartir panel con María Vicu?a de Vodafone Espa?a y Lowi Espa?a de la mano de Ander Orcasitas

While it may be a wrap for Personalization Pioneers 2024 Los Angeles, there’s still more excitement to be had! Dive into our key learnings report to learn personalization tips and tricks on AI, testing, ideation, and more—featuring insights from:? ? ?? Dynamic Yield by Mastercard's Ori Bauer ?? Nestlé Nespresso SA's Ian Bennett ?? NAKEDCASHMERE's Celia Mulderrig ?? Balsam Brands' Lindsay Ware ?? Avery Products Corporation's Marita Villarreal Experience the excitement for yourself at an upcoming Personalization Pioneers event →?https://lnkd.in/gShGbqkJ

Announcing the next stop on the Personalization Pioneers 2024 World Tour: Berlin!? ? On 06-07 November, we’re bringing Personalization Pioneers to the historical Palais Kulturbrauerei with an all-star lineup of speakers from leading brands, including:? ? ?? HP? ?? Mister Spex? ?? konversionsKRAFT? ?? dm-drogerie markt Deutschland?? ? …with more to be announced soon!?? ? Don’t miss out! RSVP today → https://lnkd.in/g4cBwRfr

? Recap Personalization Pioneers Paris ‘24 ! ?? ? We spent an amazing day showcasing exclusive content from the world’s top?tastemakers and leaders at the stunning H?tel le Marois earlier this week!? ? ?? The day kicked off with Dynamic Yield by Mastercard’s Ander Orcasitas, exploring the future of personalization, then Salomon’s Charlotte Le Divelec and Margaux Motta brought the crowd to the next frontier with their riveting keynote on using audience-informed data to action a personalization strategy. ??? ? ?? Rinaldo de Palma from Loro Piana then took the stage to deliver his keynote on building personalized connections. Valentina Muratore and Laure LISJAK from?Decathlon kept the momentum going with their talk “Practical Strategies for Personalization at Scale.” ???? ? ??? The day’s content concluded with Remy Harari and Sunny Song sharing how LVMH approaches personalization for a luxury brand ? After a day filled with engaging thought leadership, we partied into the evening with music and some special surprises! ? Are you ready to rock? Personalization Pioneers world tour heads to New York City next! Join us on September 24th at Terminal 5 or at another global event later in the year! → https://lnkd.in/gShGbqkJ