In today's dynamic marketing landscape, the integration of Large Language Models (LLMs) has become a game-changer, enabling brands to automate and enhance various functions—from content creation to customer interactions. However, general-purpose LLMs often fall short when it comes to delivering content that aligns with a brand's unique voice and resonates with specific audiences. At Persado, we've addressed this challenge by developing Motivation AI, a specialized generative AI platform designed to craft personalized and impactful marketing messages. By fine-tuning open-source models like Llama and Mistral on proprietary datasets, we've ensured that our AI understands and mirrors the distinct communication styles of the brands we serve. A cornerstone of our approach is the Wheel of Emotions, a framework that categorizes emotions into five primary groups, each with specific subcategories. This tool enables us to optimize marketing language by aligning messages with the emotional triggers that motivate customers to engage and act. By integrating advanced machine learning techniques, including Supervised Fine-Tuning (SFT) and Reinforcement Learning from Human Feedback (RLHF), Motivation AI analyzes vast datasets to determine the most effective language patterns. This data-driven strategy allows for the creation of content that consistently outperforms human-generated messages, delivering improved conversion rates and revenue performance. Forward-thinking leaders are already turning to the power of Motivation AI to improve conversion rates. With Persado, you can discover what language motivates customers, resulting in communications that are hyper-personalized and scalable across channels and touchpoints, ultimately enhancing customer engagement and driving business growth. Discover more by visiting us at www.persado.com #MarketingInnovation?#AIinMarketing?#CustomerEngagement?#Persado?#MotivationAI
Persado
软件开发
New York，New York 65,565 位关注者
AI-Driven Content Generation for Enterprise Marketers
关于我们
Persado provides enterprise AI for content generation for marketers in financial services, retail, travel, and telecommunications to create emotion-informed copy that increases engagement and drives growth. The company's unique knowledge base is built with data from more than 120,000 campaigns and 150 billion customer interactions for financial services alone - driving $2.5B in incremental revenue for banks and credit cards issuers. Setting Persado apart are solutions that are compliant, scalable, and deliver both productivity and business performance. Unlike other large language models, which pull and learn from the wide internet, Persado is trained on a specialized dataset of real interaction and transaction data that measure and refine language, emotional response, and engagement. Persado's Motivation AI uses advanced machine learning, natural language processing (NLP), and deep learning transformer models to understand copy intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Persadoans are #PersadoProud for numerous innovation and workplace awards, including: * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing * Forrester Breakout Vendor in Content Intelligence
- 网站
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https://www.persado.com/
Persado的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- New York，New York
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Digital Marketing、Conversion、Acquisition、Retention、Email Marketing、Consumer Insights、Display Advertising、SMS、Mobile Push Notifications、Personalization、Content Intelligence、Artificial Intelligence、Marketing、Marketing Language、Emotional Language、Machine Learning、Omnichannel、Generative AI、Customer Loyalty、Ecommerce、Banking、Retail和Travel
地点
Persado员工
动态
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Persado转发了
Thanks for inviting me to share one amazing thing about creating content at Persado!
We're huge fans of personalization as many marketers are. But sometimes content that is accurate and data-driven doesn’t always have the emotional impact that carefully crafted language written by humans can include. But what if there was a generative AI tool that could do both: capture the emotion and engagement while also being tailored to the individual? Welcome to One Amazing About Persado. Host Greg Kihlstrom welcomes Lisa Spira, Vice President, Content Intelligence at Persado and she will be sharing one amazing thing about Persado’s Motivation #AI with us today. #genAI #personalization #martech
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?? TOP TIPS HERE ?? Taylor Mahoney, our VP of Solutions Consulting, shares best practices for retail banks in this new FS article. Excerpt: When personalizing copy, digital marketers can apply message variants based on customer attributes, such as length of credit history. Here are examples of messaging promoting a new credit card to different types of customers based on their banking history. #BankMarketing #AI Read more: https://lnkd.in/gG3jpp26
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Persado转发了
Bank Communications Aren’t Cutting It. It’s Time to Make Digital Channels More Personal https://ow.ly/ibRL50VnXLu Persado #blockchain #crypto #bitcoin #cryptocurrency #trading #Fintech #CryptoNews #BitcoinNews #CryptoWallet #CryptoMining #persado
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Persado转发了
Acte I - Le Grand Foyer : le rideau se lève sur les premières conférences de la matinée ! ? Rendez-vous le 30 avril 2025 au Palais Garnier ??? Inscription : https://lnkd.in/eFPPY5ja ?? Programme complet : https://lnkd.in/eEfVHDtf 9h00 - 9h45 | Comment la Banque s'adapte à l'évolution de la société en 2025 ? Animé par : Guillaume Larmaraud, Partner Services Financiers, Colombus Consulting avec : Assaf Baciu, Président, Persado Grégoire Dupiellet, Directeur du Digital, des Centres de Relation Client et de l’Open Banking, Société Générale Serge Magdeleine, Directeur Général, LCL Cedric Nallet, Fondateur, smartpush 9h45 - 10h30 | Comment les Banques peuvent-elles tirer profit des contraintes réglementaires ? Animé par : Jean-Lo?c Berthet, Country Manager France, CUBE avec : Olivier Fliche, Directeur du p?le Innovation, Autorité de contr?le prudentiel et de résolution (ACPR) Franck Lanher, Chairman France, LexisNexis Risk Solutions Stephanie Maarek, Directrice Conformité Groupe, BNP Paribas Hubert Reynier, Directeur Conformité Groupe, Groupe Crédit Agricole 10h30 - 11h15 | L'impact des reconfigurations géopolitiques sur les activités CIB et les dynamiques d'innovation Animé par : Pierre-Yves Platini, CEO, MindFintech avec : Pierre Dulon, Directeur Général Adjoint, Crédit Agricole CIB Laetitia Fournier, Managing Director - Head of Data & Innovation, Natixis Corporate & Investment Banking Alain Papiasse, Président, BNP Paribas CIB
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GEN ?? BEST PRACTICES: Our VP of Content Intelligence, Lisa Spira, shares great tips in her latest column. "It’s important to understand that Gen Z is hyper-sensitive to inauthentic content. This generation seeks a banking experience that anticipates & accommodates their evolving financial needs." Read more. https://lnkd.in/eEfXUpNS #banking #AI #marketing
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Persado转发了
Welcoming Alex Vratskides to Panathēnea 2025! We’re beyond excited to welcome Alex Vratskides to Panathēnea 2025! Alex Vratskides is the CEO & co-founder of Persado. Alex believes in a world where data should be used to drive decisions, as opposed to data being used to justify them. The current state of computing power allows for data to prevail over gut-powered decision making. The data-driven choice of words unlocks a new lever for value creation in the enterprise and Persado is a manifestation of this principle–words matter. In his capacity as Persado’s Chief Executive Officer, Alex is responsible for the oversight of all facets of the business, from commercial strategy to finance and administration to product and engineering. His experience and leadership have been focused on developing and delivering technology-driven, client-centric business solutions, and on driving profitable revenue growth. Prior to founding Persado, Alex was the co-founder of Upstream and served as the company’s CEO from 2004 to 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation. Upstream was acquired by the London-based private equity group Act.is. Now, he’s bringing his insights and story to Panathēnea 2025, and we couldn’t be more excited to have him on our stage. Tickets are now open—secure your spot: https://lnkd.in/dX43EAib #Panathēnea #startup #tech #AI #entrepreneurship #Athens #Greece #innovation #growth
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Persado转发了
Persado Unveils AI-Powered Dynamic Email for Financial Services Marketing https://lnkd.in/dwiBx-wk #contentlibrarycreation #ContentOptimization #customerexperience #DynamicEmail #emailmarketing #emailoperation #martech360 #news
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Persado转发了
Persado Unveils AI-Powered Dynamic Email to Transform Financial Services Marketing https://lnkd.in/dVrqFX8z #CMOFirst #contentgeneration #Contentoptimization #CRM #DynamicEmail #Emailmarketing #insights #Marketing #news #Persado #Triggeredcampaigns
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?? Say goodbye to the hassles of manual A/B testing! Persado's Dynamic Email leverages AI to automate and optimize your email campaigns, allowing for one-time setup of a content library organized around themes like offer, emotion, and narrative. This tool not only streamlines execution but also improves performance for both batch sends and trigger campaigns. By integrating with CRM and owned channels, Dynamic Email ensures a cohesive and efficient marketing strategy. Embrace automation and let AI handle the complexities, so you can focus on what matters most—engaging your customers. Read more from MediaPost ?????https://lnkd.in/g7WspN4P #EmailAutomation #AI #MarketingEfficiency #CustomerEngagement #FinancialServices #Email #Marketing #CRM