Perrill

Perrill Wrapped is here! Marketing moves fast, but luckily we took notes.?

ICYMI: Websites that aren't mentioned in AI Overviews are losing out on traffic—even if they rank well in traditional search. While not shocking news, this raises a big question: How do you rank well in both traditional and generative search engine results? Jen Jones, SEO Specialist, recommends: ? Building a strong SEO foundation that prioritizes relevant and helpful content ? Using clear site architecture (internal linking, breadcrumbs, and clean URL structures) to help search engines crawl your site ? Implementing schema markup and submitting XML sitemaps to help search engines and AI understand your content structure SEO still matters—it helps search engines and AI models understand what your content is about while building site authority. ?? Get additional insights in the latest edition of our newsletter, linked in the comments. And for more generative engine optimization best practices, head on over to our website: https://lnkd.in/g3A4y24g

Is blogging still worthwhile in 2025? In a recent post, Claire Page, Digital Copywriter, explains the staying power of corporate blogs and why they're essential for building authority, driving organic traffic, and nurturing leads. Claire also shares key tactics to keep your blog relevant, including: - Prioritizing the user experience - Using high-quality, dynamic visuals - Writing in a conversational, engaging tone - Staying consistent with posting - Focusing on search intent for better visibility Don't let your blog collect dust–get all of Claire's insights here: https://lnkd.in/gk-AzEZ3

In this edition, we're covering: - New AI features in Google Shopping - Google Search AI Mode - User engagement-focused ads in Microsoft Copilot - AI labels in Pinterest - Google Ads Display campaign updates - And more!

Meet Fallon, our March Employee Spotlight! Fallon is willing to go the extra mile and break down barriers for clients and colleagues. Her ability to build strong relationships, stay organized, and remain committed to success ensures projects run smoothly and effectively. Here's a little more about Fallon: ? She's an avid traveler and MN United supporter, often at the same time! ?? Her favorite recent trips include Australia for the 2023 FIFA Women's World Cup and Scotland for the 2024 Fringe Festival. ?? She enjoys reading, thrifting, and spending time with family and friends. ?? At Perrill, she loves connecting with clients across multiple industries and developing strong relationships. Thanks, Fallon, for your hard work and dedication. We're lucky to have you on our team!

How are you using AI in your day-to-day? Our marketing team shared the top ways they use AI to increase productivity and enhance creativity. For Molly, our Email Marketing Specialist, AI tools like ChatGPT, Gemini, and Grammarly can help with: - Reworking email copy for better engagement - Generating creative ideas - Crafting targeted subject lines - Gathering initial insights and resources - Getting new ideas on workflows and segmentation Interested in incorporating more AI tools in your work? Check out our blog post for more ideas: https://lnkd.in/gKT_zY6Q

Wondering how AI is transforming the buyer's journey and how your business can take advantage? You're in luck! On Thursday, March 6th, Perrill President Nate Tower will share his insights on how AI is impacting both the buyer's journey and the marketing industry. In the presentation, Nate will cover: ? The state of AI in marketing ? How AI is changing the buyer's journey—and how to show up more often ? Ways to measure the impact of LLMs ? Strategies to leverage AI for better marketing results Sound interesting? This in-person event, hosted by Wright County Economic Development Partnership, is free to attend. Don't miss out! Click the link to save your spot: https://lnkd.in/gbfFn6gX

In the latest edition of our newsletter, we shared that AI Overviews search results are getting even more exposure in both regular search results and within Google Lens image searches. ??Jen Jones, SEO Specialist, shared her insights on how AI Overviews are continuing to grow and what you need to do to rank for these queries: "AI Overview-ready content is essential for every business and organization that needs to educate the public a bit before they contact you about what you offer. If your content isn’t already ranking well on Google, it's unlikely to be included in AI Overviews. A strong SEO strategy will help with that, and so will streamlining which pages rank for what keywords." Hungry for more? Check out our bi-weekly newsletter to always get your fill of digital updates: https://lnkd.in/gQvVurWv

Two of our team members are celebrating work anniversaries this month! Join us in celebrating Jennifer and Andy – we're so lucky to have you both on the Perrill team? Happy work anniversary!

Ready for your bi-weekly roundup of digital marketing insights? In this edition, we're covering updates to AI Overviews, new AI features in Google Ads, additions to LinkedIn newsletter metrics, and more. And as always, we had our in-house experts weigh in on some of these topics for deeper insights and analysis. Give it a read and let us know which updates you're tracking in the comments.