It was a privilege to help launch Hapi Drinks into Costco TX this year. With 45 doors in the region (and growing), Costco TX partnered to customize a special price/pack just for them - resulting in an order of multiple truckloads. The Costco P&L is simple and transparent. They want a value against retail and a value against cost. You'll need to be prepared to achieve high velocity expectations for your Department's expectations, and there are various marketing levers you can pull to help. #cpg #retail #costco #beverage #consumerbrands
关于我们
Perpetual is a full-service marketing, sales and eCommerce agency fueling growth for consumer brands. Our goal is to grow your brand to $50M+ at retail, help you maintain a scaleable operation and an attainable vision, and get you to a point where you no longer need our help. FOUNDER PROFILE Kevin Joseph has over 15 years of experience leading Marketing and Sales efforts for consumer brands. Having spent his career on both the agency and the brand side, Kevin has led the creative, execution and strategy for iconic brands in the food & beverage space. He spent almost a decade leading Marketing, Sales and eCommerce for billion-dollar brands, mid-size companies, and start-ups.
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