Perpetua

Our 2024 Amazon BFCM Playbook has everything you need to develop a winning strategy for the 5 most important shopping days of the year ?? https://bit.ly/3YFSted Download it now to for insights on ?? ?? Reviewing campaigns throughout the day to avoid going dark ?? Leveraging Amazon Marketing Stream data to build a dayparting strategy ??? Defending your brand from competitors with Sponsored Ads ?? Capturing demand and conversions using ads across the funnel ?? Strategically conquesting competitor products #Amazon #AmazonAds #BFCM #Downloadable #DSP #AMC

It's not too late to refine your lead-in strategy for BFCM 2024 ?? ?? https://bit.ly/3YFSted With over 1 billion items sold on Amazon during BFCM 2023, the opportunities this year are massive. To capitalize on this, your brand needs a strong lead-in strategy that positions you for success ahead of the big event ?? Our Amazon BFCM Playbook has everything you need to prepare. Download it now to dive into ?? ?? Retail readiness insights to ensure your listings and inventory are primed for success ?? Research and prep tips to stay competitive in a crowded market ?? Lead-in strategies designed to build anticipation and drive conversions #BFCM2024 #BlackFriday #CyberMonday #Amazon #Download

Unlock success this Cyber Week with our Amazon BFCM 2024 Playbook ?? https://bit.ly/3YFSted Last year’s record-breaking Cyber Week saw over 1 billion items sold on Amazon, and this year’s sales present even bigger opportunities ?? To get you ahead, our playbook dives into essential strategies for the lead-in, during, and lead-out periods of BFCM. Highlights include ?? ? Content & catalog optimization ?? Data-driven insights for maximum impact ?? Boosting brand and product awareness ?? Standing strong against competitors ?? Building loyalty with DSP & AMC Audiences #Amazon #AmazonAds #BFCM #Downloadable #DSP #AMC

We’re proud to have been part of Flywheel’s 2024 Global Day of Service! ???? #FlywheelServiceDay #Volunteering #Community

That's a wrap on Amazon Accelerate 2024 in Seattle!??? We had an exciting three days as a Principal Sponsor at Amazon’s annual partner event. Let's jump into the highlights.??? ??? Marcus Gverzdys had a full house for his session exploring how brands must use AI to grow in the future of commerce. ?? Gabe Fishbein joined a fireside chat alongside experts from Adbrew and Xmars to dive into the power of using Amazon Marketing Cloud (AMC) to optimize your holistic advertising portfolio. ?? We welcomed our customers and partners to our booth and happy hour at Victor Tavern, where we explored current challenges and shared fresh ideas to reinvent eCommerce strategies. A huge shoutout to Amazon Ads Partners our all-star team who hit the ground running. Next stop ???Amazon unBoxed! #AmazonAccelerate #eCommerce #AI #AMC #AmazonAds

Navigating Amazon's global marketplace requires a nuanced understanding of regional shopping behaviors and preferences ?? To enhance competitiveness and drive growth, sellers need to tailor their advertising strategies to resonate with regional consumers while remaining compliant with regional regulations. Swipe to see three essential tips for optimizing your strategy by region from Sitruna - Amazon Experts ??'s Victoria L. ?? https://lnkd.in/exhMsjxR #Amazon #eCommerce #AdvertisingStrategy #AmazonOptimization

Looking for ways to improve your awareness-driving DSP ads? Investing in custom creative is likely the answer. With the ability for customization with your brand’s messaging, images, and fonts, they’re ideal for advertisers looking to craft a more brand-centric experience. And, they offer more flexibility in where traffic is driven to. We’ve outlined everything you need to know about why investing in custom creatives for your Amazon DSP display ads is worth the effort ?? https://bit.ly/3MvVFT6 #Display #AmazonAds #DSP #eCommerce

We’re thrilled to announce Perpetua from Flywheel has been recognized as finalists in the Challenger and Creative Effectiveness categories for the 2024 Amazon Ads Partners Awards ?? This is a testament to the work our brilliant team and valued clients do together. Thanks for making sure we always stay ahead of the curve. Shout out to Amazon Ads for this honor #AmazonAds #AmazonAdsPartnerAwards

Are you overlooking a key opportunity in your Amazon Ads strategy? ?? While Top of Search (TOS) offers prime visibility and high conversion potential, its rising cost-per-click (CPC) can make it less viable for all advertisers or products. That’s where Rest of Search (ROS) comes in! Optimizing for ROS placements can offer a strategic advantage with lower CPCs and the ability to capture high-intent shoppers who browse deeper. ?? Swipe to explore three effective strategies to maximize your Amazon ads by leveraging ROS ?? https://bit.ly/3Tc8Tb8 #AmazonAds #ROS #CPCs #AdvertisingStrategy #eCommerce

Expanding globally on Amazon? Don’t overlook regional nuances ?? Success on Amazon goes beyond listing products—it’s about understanding and adapting to the diverse regional shopping behaviors and compliance requirements that can make or break your success ?? Victoria L. from Sitruna - Amazon Experts ?? dives deep into how businesses can strategically navigate Amazon’s global marketplace ?? Whether it’s aligning with key shopping events, optimizing product listings, or tailoring your advertising strategies, understanding these regional differences is crucial ?? https://lnkd.in/exhMsjxR #Sitruna #AmazonAds #eCommerce #AdvertisingStrategy